Popular series’ title refers to a prince, but he’s also the king of Valentine’s Day chocolate.
Japan has its own unique traditions and ideas about how to celebrate Valentine’s Day. For example, it’s customary for women to give gifts, generally in the form of chocolate, to men. This includes not only their romantic partners, but also their coworkers or classmates. And in the case of women who are hardcore anime or manga fans, there’s one more recipient of their chocolatey affections: their favorite 2-D heartthrob.
Arguably the most popular fictional guys on Valentine’s Day are the cast of Prince of Tennis. Originally created by manga artist Takeshi Konomi, the series has been churning out some sort of comic or anime content continually since 1999, enthralling fans with its tales of handsome, sinewy young men competing and sweating together all over the courts.
Fans have been sending Valentine’s Day chocolate to their favorite Prince of Tennis characters, care of the artist’s or publisher’s office, since at least 2001 (with a temporary break in 2015, when the series’ handlers briefly stopped accepting packages). So shortly after midnight on February 15, Konomi tweeted a photo with the cast’s candy haul for 2017.
集英社が…チョコで埋まってるようですヾ(๑°⌓°๑)ノ゜。ソナノカ‼
— 許斐剛 (@konomi_takeshi) February 14, 2017
担当編集も想像の10倍以上来てます~‼と大慌て( ` ٥ㅿ٥;)✨
入りきらず別のビルまで運んでくださった方々本当に有り難うございます‼テニプリバレンタイン💝今年もキャラの皆に愛情を一杯感謝です (✼´人`) pic.twitter.com/jJbrc1rPKS
“Shueisha is…buried in chocolate!” exclaimed the artist, referring to his series’ publisher. As a matter of fact, so many fans sent in chocolate this year that the company had to enlist a few helpers to carry some of the sweets off to a separate building for storage.
Last year’s chocolate tally was 110,000 boxes, down from a high of 180,000 in 2014, Konomi is yet to reveal this year’s count (perhaps because his staff is still counting), but perhaps such informational tidbits will be coming in the future. Fans are no doubt also to hear which specific characters received the most chocolate, and while he’s far from the series’ most popular figure, we’re hoping that at least one admirer sent in a present for Prince of Tennis’ ghost referee.
Source: IT Media, Twitter/@konomi_takeshi
Follow Casey on Twitter, where he’s wondering who ends up actually eating all that chocolate.

Fans of hit sports manga bury creator’s office with Valentine’s chocolate for its characters
How sweet! Fans send 8,000 boxes of Valentine’s Day chocolate to one anime character
Japan’s prince of tennis gets his own Prince of Tennis manga portrait
Valentine’s Day Akiba-style: Hundreds of otaku line-up for cards and chocolates from anime girls
How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Should you dip your cake in sake? One Japanese brewer says no, but actually yes【 Taste test】
Play games, learn, and get your fortune at Ginza’s limited-time Tsunaguu “Shrine of the Future”
Japan’s new difficult-to-drink-from beer glass protects your liver, but it’s a brutal experience
The meaning of the mandarin and 6 other Japanese New Year traditions explained
Bat soup in Palau is pretty intense
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
What’s it really like to climb Mt Fuji?
7-Eleven’s edible cat paw proves Japanese convenience store sweets are on a whole other level
Hand-drawn Godzilla poster used at tiny Taiwanese movie theatre is beautiful in its own way
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
7 great places to see Mt. Fuji from without having to climb it
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Animal Crossing crosses over with Godiva Japan for extra-sweet sets of Valentine’s chocolates
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Starbucks Japan’s new Chocoholic Frappuccino gets what Japanese Valentine’s Day is really about
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
Survey suggests Tokyo women expect men to spend big on Valentine’s Day return gifts
Give your loved ones stag beetle larvae and more this Valentine’s
Pokémon Valentine’s Day chocolates from Japan are just the thing for lovers who love Pokémon
How to get Valentine’s Day chocolate in Tokyo even if you don’t have a girlfriend
Japanese masturbatory aid Tenga offers Valentine’s Day gift set with banana chocolate, socks
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate
ChatGPT vs. loving wife: Who can pick better Valentine’s Day chocolate for a husband?【Experiment】
Leave a Reply