Fans are speculating about the campaign offers and freebies they’ll receive during the new burger campaign.
McDonald’s has been on a mission to keep customers coming back to their Golden Arches in Japan, with a series of awesome limited-time specials ranging from Calpis-flavoured milkshakes to Sanrio and Pokémon-themed McFlurries.
Now the fast food giant is tantalising us all once again with the announcement that their next collaboration will feature the well-known Granblue Fantasy franchise, thanks to the fact that the word “Granblue” is a perfect fit for the “Gran” line of burgers released by McDonald’s in April this year.
▼ There are three “Gran” burgers in the range: the Gran Clubhouse, the Gran Teriyaki and the Gran Bacon Cheese.
Fans of the Granblue Fantasy mobile game – which was so popular it received its own anime series a year after its 2014 debut, followed by an anime film earlier this year – were thrilled to see the key visuals for the upcoming campaign, which was first revealed with a post on the official Granblue Fantasy Twitter account.
▼ Here the male protagonist, Gran, can be seen holding a Gran burger, with his best friend Vyrn the red dragon by his side.
【グランブルーファンタジー】10月11日(水)より『グランブルーファンタジー』×『マクドナルド』コラボキャンペーン開催決定!全国のマクドナルド店舗(一部店舗を除く)で「グラン」コラボが開催されます。詳細は近日、公式サイトで公開予定です。#グラブル#グランバーガー pic.twitter.com/SSGAbMBJnU
— グランブルーファンタジー (@granbluefantasy) October 2, 2017
The announcement was also made a short time later on the official Twitter account for McDonald’s Japan, with an image depicting Gran and female protagonist Djeeta as McDonald’s crew members, with Vyrn and the blue-haired Lyria by their side.
【グランブルーファンタジー】10月11日(水)より「グラン」×『グランブルーファンタジー』コラボキャンペーン開催決定!全国のマクドナルド店舗(一部店舗を除く)で開催決定。詳細は近日、公開予定です。 #グラン #グラブル pic.twitter.com/l9pLDxdwwV
— マクドナルド (@McDonaldsJapan) October 2, 2017
Both tweets contained the same message:
“The “Gran” and “Granblue Fantasy” collaborative campaign will commence from 11 October. It will be held at McDonald’s outlets across the country (excluding some outlets). We plan to make details public in the next few days.”
With no other information currently available except the formal announcement and key visuals, Twitter users were quick to speculate on what kind of exciting things might be on offer during the campaign period.
“They’ll definitely have to give away some sort of freebie with this!”
“I wonder if they’ll be offering Damascus steel with every burger purchase?”
“I’m hoping to get some Hihiirokane!”
“With visuals like that, I’ll definitely be saving some of the paper placemats.”
“OMG Can you imagine if they release a set of Granblue Fantasy Happy Meal toys?!”
The pre-release announcement has generated a lot of excitement in Japan, with people already saving up their yen to splurge on the burger campaign, which is set to run from 11-31 October.
https://twitter.com/LETIZIAstorm/status/914733458592718848Whether you’re a fan of Granblue Fantasy, burgers, or limited-edition McDonald’s-branded anime merch, October is the time to get your fix at the Golden Arches in Japan.
Source: My Game News Flash
Featured image: Twitter/McDonaldsJapan


McDonald’s releases new “Yakki” burger based on a popular Japanese meal
Adult Cream Pie coming to McDonald’s Japan
New fries from McDonald’s Japan come with bolognese sauce and cheese
Samurai Mac burgers arrive at McDonald’s Japan
McDonald’s Japan giving away 130 million free coffees starting 16 October
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
McDonald’s Japan adds new beef burgers to their regular menu for the first time in eight years
McDonald’s Japan offers five days of free coffee in January
Pokémon McFlurry coming to McDonald’s Japan for a limited time
Back by popular demand! McDonald’s Japan brings back “American” series
We taste McDonald’s Japan’s brand-new garlic burger, shrimp sandwich, and more
McDonald’s Japan presents newest McFlurry dessert — in a mystery Gudetama flavor!
We try the new teriyaki burgers from McDonald’s Japan 【Taste Test】
McDonald’s Japan starts new campaign featuring burgers from their overseas restaurants
McDonald’s Japan to give new burgers away for free—provided you have the right name
McDonald’s USA wishes Final Fantasy VII a happy 25th anniversary
McDonald’s ad in Japan causes controversy overseas
McDonald’s Guarantees Your Order in 60 Seconds or You Get a Free Burger, Employs Actual Hourglass
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
McDonald’s Japan set to release new Sanrio character-themed menu item
McDonald’s adds wasabi and teriyaki sauces to their Chicken McNuggets in Japan
McDonald’s Japan introduces square burgers that take us to New York for a limited time