You know your country has done something really weird when it ends up on the morning news in Japan.
Sometimes strange Japanese trends confuse the rest of the world, but right now the tables have turned and it’s an American trend that is confusing Japan.
Recently McDonald’s announced that they would be releasing a limited supply of Schezuan dipping sauce. The campaign was born from an episode of the show Rick and Morty where the mad scientist Rick goes on a tangent about how his life’s purpose is to obtain “that Mulan Schezuan teriyaki dipping sauce.”
▼ You can watch the clip here.
Rick’s goal to find the sauce quickly became the goal of many of the show’s fans too, so much so that McDonald’s finally decided to re-release the sauce in limited supply on October 7 after a public outcry.
▼ It started out so innocent….
https://twitter.com/McDonalds/status/914626606680952832However, the fun special event turned sour fast. Supplies ran out nearly instantaneously at locations, quickly turning into chaos:
▼ Video of crowd chanting “we want sauce” after 1,000 people
showed up and only 70 packets were available
Angry crowd chants "We want sauce" as police force them back. 1000+ people camped out to get #szechuansauce but McDonalds had 70 sauces... pic.twitter.com/wEaqC64Hln
— ian (@slomobo) October 7, 2017
▼ Running out was common at locations everywhere.
https://twitter.com/fawich/status/916727172974432256▼ And at some places cops had to be called in.
Cops are at Wellington McDonalds where tons of angry people lined up for hrs for Rick and Morty Szechuan sauce only to learn they had none pic.twitter.com/3T272osid4
— Lulu Ramadan (@luluramadan) October 7, 2017
▼ Some lucky customers who managed to snag the packets
are reselling them on eBay for crazy prices.
.@McDonalds is getting backlash over not supplying their fans enough #schezuansauce because @RickandMorty re-popularized it. Now @eBay sellers are selling the packets for an exorbitant price in hopes of getting easy money. pic.twitter.com/eDcd2cJIhx
— Channel One iTV (@ChannelOneiTV) October 8, 2017
While the Schezuan sauce protests of course made news in America, stranger is the fact that they also made news in Japan.
Here’s a photo of someone attempting to explain the phenomenon on the Japanese morning news show Toku Da Ne.
▼ The graphic says that it’s from American animated series Rick and Morty,
and the sauce was used to celebrate the release of Disney’s Mulan 19 years ago.
Japan trying to figure out why Americans are going bonkers over Mickey D's schezuan sauce. pic.twitter.com/0NtjQAkUjr
— Parker J. Allen (@alleninc) October 10, 2017
▼ “In America there are riots at McDonald’s for people wanting
Schezuan sauce, but I don’t know if they’re dangerous or peaceful.”
アメリカのマクドナルドで四川ソース求めて暴動って、
— 夢幻天秤🍙 (@MuGenTenbin) October 10, 2017
物騒なのか、平和なのか分からんな。 pic.twitter.com/bnKKRt7GaN
▼ “The Schezuan sauce is a re-release from 19 years ago when Mulan came out.
I never expected to see Mulan come up on Toku Da Ne.”
アメリカのマクドナルドの四川ソース報道、四川ソース自体は19年前のムーラン公開記念にチキンナゲットについてたものの復刻版なんだ〜〜!
— 奈津 (@AN__donut) October 10, 2017
とくダネでムーランが出てくるとは… pic.twitter.com/nfhwlZ9hHx
▼ “What?! America is on the brink of rioting over Schezuan sauce?! A two-liter bottle sold for 1.6 million yen (US$14,000)?! And a little one got 50,000 yen (US$444)….”
え⁉️
— ばたけ@ハカイダー🤭 (@batake615) October 10, 2017
アメリカで四川ソースが大人気で暴動寸前⁉️😳
ソースのボトル、2リットル入りが3人にプレゼントしオークションに出したら160万円⁉️⁉️
あの小さいソース1つで5万円だそうです…😳😳 pic.twitter.com/kAVgTDJoEf
Many other Twitter users were quick to toss out their opinions of the American Schezuan-sauce riots:
“Riots over sauce? Calling the police? Selling for tens of thousands of yen online? America is a weird place, isn’t it….”
“lol at the news about the overseas McDonald’s this morning, please get some Schezuan sauce to Japan too please lol”
“Is the sauce really that good?”
“Rioting over Schezuan sauce lol Americans are so funny.”
“Schezuan sauce haha something is wrong with their heads.”
“Why would they want Schezuan sauce that badly?”
“America, where people riot over limited sauce. I don’t get it.”
Despite the insanity, one fun thing to take away from all of this is that fans of the show Rick and Morty in Japan refer it to by the usual method of abbreviating it as much as possible, turning it into just “RickMo.” It’s… kind of cute.
In the end though, it’s good to see a trend from the West getting jabbed at by the Japanese side. Just like most of us think the Schezuan sauce rioters are a little crazy and don’t represent all of us, most of Japan probably thinks the ones who set strange trends in their own country are probably a little crazy too and don’t represent all of them either.
Sources: Epoch Times in Japan, Sputnik News Japan, Guardian News
Featured image: Twitter/@alleninc

McDonald’s Japan unleashes awesome Steak Sauce and Lobster Mayo Sauce to celebrate the holidays
New fries from McDonald’s Japan come with bolognese sauce and cheese
Big Mac sauce now comes in a jar from McDonald’s Japan
McDonald’s launches epic Japan vs America burger battle
Which is the real winner of McDonald’s Japan v. America burger throwdown? Here’s our taste test!
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Large amount of supposed human organs left in Osaka marketplace
【Lucky Bag Roundup 2017】Baskin Robbins delights with a Happy Bag of ice cream-themed goods
Is this the most relaxing Starbucks in Japan?
The etiquette rules for visiting Shinto shrines in Japan
Japanese woman mistaken for bear
The best Japanese cosplayers from Day 1 of Winter Comiket 2019【Photos】
Shimane has a secret hot spring town that feels like stepping into an old Japanese film
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Starbucks Japan releases new zodiac chilled cup drink for 2026
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
McDonald’s Japan’s new spicy McNuggets promise to punch you in the face with spiciness
Donald Trump playing cards exist in Japan thanks to McDonald’s
McDonald’s adds wasabi and teriyaki sauces to their Chicken McNuggets in Japan
We try out McDonald’s Japan’s new Banana Tart McFlurry on Japan’s unofficial “Banana Day”
Evangelion and McDonald’s Japan launch first-ever collaboration with transforming figures【Video】
Which sauce goes best with the new shrimp nuggets from McDonald’s Japan?
Japanese McNuggets now come with creamy corn sauce, we attempt a potage with it
McDonald’s Japan’s Texas Burger: Our Reporter Takes One for the Team
We try McDonald’s Japan’s new “Classic Fries with Cheese”
McDonald’s Japan reveals the pocket monster flavour for the new Pokémon McFlurry
McDonald’s fries in Japan suddenly start tasting like cosmetics
Back by popular demand! McDonald’s Japan brings back “American” series
McDonald’s Japan set to release new Sanrio character-themed menu item
McDonald’s Japan’s new “Taste of Mommy” McShake brings a marvelously milky milkshake to the menu
Sayonara Quarter Pounder: McDonald’s Japan takes iconic burger off its menu
McDonald’s Japan releases Spicy Chicken McNuggets so spicy they’ll knock you out? 【Taste Test】
Leave a Reply