
Finally, the great taste of decaying fish and rice in a potato chip!
Narezushi is an ancient ancestor of modern day sushi, but the two differ very much in looks and taste, due to narezushi’s heavy use of fermentation.
On of the most famous narezushi is funazushi from Shiga prefecture, which is made by heavily salting and then further fermenting the fish in rice, sometimes for years, so that a unique flavor is created. With a history of well over 1,000 years, this form uses species of carp caught from Japan’s largest lake, Lake Biwa, to create the traditional delicacy.
▼ Here’s a video showing how funazushi can be made in large quantities
As you might imagine, this kind of fermented fish acquires quite an odor. Funazushi is said to be a little smellier than both natto (fermented soy beans) and dried kusaya (differently fermented fish). Only grilled kusaya is believed to be stinkier among Japanese foods.
Unfortunately, due to the traditional preparation techniques, funazushi is largely a regional taste of the rural Shiga Prefecture leaving many of us far removed from its pungent scent…until now!
The potato chip moguls at Calbee will be releasing funazushi flavored chips on 13 November for about 120 yen (US$1) a bag. This means that you can now enjoy the unique taste and smell of funazushi anywhere from a busy office to a crowded train.
https://twitter.com/sakamobi/status/918257013783609344However, these chips will only be sold in parts of the Kansai area including Osaka, Kyoto, Shiga, and three other prefectures. Perhaps this limited supply is because the chips are seasoned with actual carp caught from Lake Biwa and ground down into a powder.
The rest of the process for preparing these special chips was daunting and according to Calbee took 60 more trial and error attempts than it normally takes with more conventional potato chip special flavors. In the end, the company seems to feel they hit the mark.
This means we can finally imagine we’re a ronin on a journey of revenge through the lost wilderness of Japan with our trusty narezushi to keep our bellies full, all while actually comfortably strolling through the park munching on some chips. Or, if you simply like testing your intestinal fortitude with some offbeat flavors and smells, this is a great practice chip to work your way up to the smelliest food in the world: surströmming.
Source: Sankei News West
Top image: Wikipedia/Kida Yasuo

Stinkiest sushi in the world is now an ice cream flavour in Japan
Presenting funazushi — Could fermented sushi be the next big Japanese export to Southeast Asia?
Natto-flavored potato chips are now yours for the taking (or trashing) in Japan
Twitter user shares stupidly simple lifehack for eating Japanese snacks
We try Japan’s new “wet potato chips” — A moist revolution or soggy defeat?
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
No, that’s not French bread, it’s Japan’s crazy-big gobo!
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
It’s a trap (Japanese capsule toy)!
These apartments are crazy-small even by Tokyo standards, and super-popular with young people
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Man bites woman at cherry blossom park in Japan, dies shortly after
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Edamame potato chips appear in Japan, made with the king of edamame, dadachamame
Get ready for a cherry-blossom-flavored spring with Sakura Butter potato chips from Calbee!
Calbee teams with gourmet French chain for uni and dried roe potato chip flavor
KFC-flavor potato chips returning to Japan after a nearly decade-long absence
Japanese snack food maker introduces new potato chips…for women!
Results of national poll for new flavor Calbee chips turn up “Tuna Corn Curry,” other bizarre flavors
Let’s talk about chips: Japanese netizens weigh in on the ten best potato chips in the country
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
New “wet” potato chips revolutionise the snack industry in Japan
Calbee goes spicy with two new potato chip flavors — Thai tom yum kung and Sichuan-style tofu!
Pizza Potato crisis causes turmoil in Japan for chip-lovers and opportunists alike
Sure eel flavored potato chips are great, but here’s a recipe that’ll make them even better!
New “Rainbow Potato Chips” are disappointingly not multi-colored, but delightfully multi-flavored
Japanese potato chip maker to sell potato-growing kits
The perfect summer snack – potato chips that are made to be cool, literally