
“Happy Ice Cream Time” is made up of cute limited-edition merchandise and sweets!
In Japan, Baskin Robbins is known as “Thirty-one Ice Cream” or simply “31”, in reference to the company’s slogan which tells us they have so many flavours on the menu there’s one to keep us happy for every day of the month.
When it comes to their annual fukubukuro lucky bag though, the ice cream retail giant prefers to include goodies featuring the name “Baskin Robbins” instead, which would normally confuse Japanese ice cream fans, but lovers of 31 will know this has become something of a tradition with the company in recent years.
So it comes as no surprise that their “Happy Ice Cream Time” fukubukuro was no different this year, with everything from vouchers to zip pouches showcasing the Baskin Robbins logo. This time, for 2,000 yen (US$17.67), we got to enjoy a bag filled with vouchers and plenty of Snoopy-branded goods!
Like many retail chains, this lucky bag gave us our 2,000 yen investment back immediately, in the form of four 500-yen vouchers.
▼ The great thing about these vouchers is they come with no expiration date!
Everything else in the bag was a free added bonus, which made us fall in love with the cute goods we found inside. There was a plastic Snoopy bottle…
And a zippered pouch covered in ice cream images, with a cute picture of Snoopy and Woodstock enjoying a huge three-scoop ice cream cone.
▼ Also included was a cute mini Snoopy case…
And a stationery file showing the cute cartoon dog peering out from behind three scoops of ice cream!
Whether you’re an ice cream lover or a Snoopy fan, this fukubukuro is filled with lots of exclusive goods for you to enjoy. While a lot of 31 outlets have already sold out of the lucky bag, there’s a chance you might be able to stumble across one if you’re extra lucky so be sure to snatch one up if you see one!
Photos © SoraNews24
[ Read in Japanese ]








【Lucky Bag Roundup 2017】Baskin Robbins delights with a Happy Bag of ice cream-themed goods
Baskin Robbins’ new year lucky bags are Snoopy-tastic! (Also, free ice cream!)
We score another fukubukuro lucky bag from Baskin Robbins Japan with bonus Snoopy【Photos】
New Pokémon ice cream, dessert drinks, and cool merch coming to Baskin-Robbins Japan【Pics】
【Golden Week Special】31% Discount on Baskin Robbins Ice Cream!
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
McDonald’s Japan celebrates spring with… a Strawberry Shortcake Pie?!?
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Famous Japanese painter’s centuries-old cat artwork proves Japan has always loved felines
Starbucks Japan opens new Kyoto store in Place of Scenic Beauty
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Baskin Robbins’ Halloween ice cream treats are chillingly adorable
Ring in the New Year with Baskin-Robbins Japan’s adorable Pokémon ice cream dishes
Does the new Godiva x Baskin-Robbins Japan ice cream collaboration live up to the hype?
You can get your Baskin-Robbins ice cream served in a Poké Ball in Japan
Lactic acid bacteria Pikachu ice cream and Poké Ball ice cream cake appear at Baskin-Robbins Japan
Super Mario and Baskin-Robbins release a power-up ice cream collection in Japan
Make your new year sweet with this Pokémon x Baskin Robbins collaboration
Sheep-flavored ice cream from Baskin Robbins Japan tastes like dreams
Baskin Robbins Japan extends sales of its Happiness Box ice cream set due to popular demand
Baskin Robbins to celebrate Halloween with spooky flavors, huge sundaes, adorable designs
Baskin-Robbins Japan’s ice cream popularity poll leaves out fan favourite — but why?!
Two brand-new Pokémon ice cream flavors arrive at Baskin-Robbins Japan with summertime extras
Baskin Robbins Japan accepting pre-orders for Kagami Mochi Ice Cream Cakes
Sakura-flavored ice cream returns to Baskin Robbins in Japan after 24 years!
Japan’s Slime ice cream will Heal you since it’s a Dragon Quest tie-up with Baskin-Robbins Japan
Another Reason Why I Love Japan: You Get a Block of Dry Ice When Ordering Ice Cream To-Go