
There’s even a sakura charm made from cherry blossom wood included in this year’s release.
On Japan’s main island of Honshu, the cherry blossoms typically bloom around late March to early April, coinciding with school graduation and entrance ceremonies around the country. It’s a time of year that’s also popular for Kit Kat-giving, seeing as the similar sounding “Kitto Katsu” translates to “surely win/succeed” in Japanese, making it a perfect gift for students at the start of the new school year.
This year, Kit Kat is marking the graduation season with a special sakura set of chocolates, which includes four different specially marked packs dedicated to the blossoms, Japan’s long-awaited harbinger of spring.
The star of the collection is the Sakura Strawberry Kit Kats, sold exclusively at Japan’s Kit Kat Chocolatory boutique stores, and packaged in a large cylindrical tube, which is said to represent a scroll-like graduating certificate or diploma. As part of the Chocolatory’s “Special” range of upmarket Kit Kats, the new release comes with a gorgeous display of pale pink cherry blossoms on the pack.
Inside, you’ll find five Sakura Strawberry Kit Kats, wrapped up in vacuum sealed plastic to keep all the delicate flavours airtight and fresh.
▼ The individually wrapped chocolates feature falling sakura petals,
in pink, white and gold designs.
Also included in each pack is a special Kit Kat charm, which comes in the shape of a sakura flower at full bloom and is specially made from cherry blossom wood.
Like most Kit Kats in Japan, these ones come with a boxed message section on the back so you can add a personalised note when giving them as gifts.
That doesn’t mean you can’t keep these for yourself, of course, and once you try one you might not want to give any of these away, because these are absolutely delicious!
When you first bite into the beautiful pink Kit Kat, you immediately get a distinct hit of strawberry flavour. This is followed by a very subtle hint of creamy sakura, similar in flavour to sakura mochi, a traditional Japanese sweet made from pounded rice and wrapped in a pickled cherry blossom leaf.
The similarity in flavour is largely due to the fact that this Kit Kat also contains sakura leaf. Using the leaf instead of the actual blossoms creates a much more delicate hint of sakura, which is almost overpowered by the stronger strawberry notes, but by some unique stroke of mastery, the flavours end up combining perfectly to release a well-rounded blend of fruit, cream and sakura in every bite.
The other packs in the sakura-themed range feature blossoms on special seasonal packaging. The varieties chosen for the special packaging are milk, dark and iyokan, which is a special type of Japanese citrus similar to a mandarin.
While these varieties don’t contain any cherry blossom flavour, they come covered in sakura blooms and falling petals, with each individually wrapped sweet featuring special phrases to show support for exam-taking students.
The standout here is the iyokan variety, a special limited-edition flavour that adds the taste of tangy citrus to the well-known chocolate-covered wafer bars.
As soon as you open one of these, the refreshing aroma of citrus grabs your attention straight away, lingering on as you take your first bite, which comes filled with sweet and tart flavours that dance on your tongue.
If sunshine had a chocolate bar, it might very well taste like this, and the adorable orange hues on the package add to the refreshingly sweet notes found inside. This is a chocolate that will definitely bring a smile to your face, with or without the gorgeous message of support on the packaging!
If you choose to buy the four-piece set online for 1,939 yen (US$17.86), you’ll get to shower yourself – and your friends – in colourful sakura-covered chocolates in a variety of flavours.
▼ Plus, you’ll get a confidence boost,
as well as a sweet energy boost, at the same time!
The packs are also sold separately, with the Sakura Strawberry available from Kit Kat Chocolatory stores around Japan for 1,080 yen, and the multi-packs on sale at supermarkets for 324 yen.
If you’re looking to fill up your basket with more cherry blossom chocolates in Japan, don’t forget to keep an eye out for the Sakura Pocky in stores this spring too!
Related: Kit Kat Chocolatory Store List
Photos © SoraNews24





















Japanese Kit Kats get a cherry blossom boost with Sakura and Roasted Soy Beans【Taste Test】
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
New Japanese KitKats feature sakura sake and a traditional cherry blossom dessert
Sakura Japanese Sake KitKats combine rice wine and cherry blossoms for a sweet hanami experience
We try the world’s first hot ruby chocolate drink at Japanese Kit Kat Chocolatory 【Taste Test】
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
Lawson convenience store at popular tourist site is one of the most unusual in Japan
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Downtown Tokyo’s meaty monster Kaibutsu ramen will challenge your stomach, thrill your taste buds
Drink vending machines disappearing in Japan as number drops to lowest in 30 years
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Japanese masturbatory aid and insect repellent companies collab on a new product
Studio Ghibli celebrates the magic of movie theaters with short video, Hayao Miyazaki illustration
The 5 best Japanese bento to buy at Kyoto Station
McDonald’s Japan adds the flavour of okonomiyaki to its menu for a limited time
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
Man bites woman at cherry blossom park in Japan, dies shortly after
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
New Japanese Kit Kat debuts world’s first natural ruby chocolate
We try the world’s first ruby chocolate… inside a Japanese Kit Kat【Taste Test】
All the best Japanese Kit Kat flavours together in one exclusive anniversary box for limited time
Japanese Kit Kats now come with edible birthstones
Nestlé Japan to release sake-flavoured Kit Kats this February
Sakura Lindor: A Lindt chocolate you can only buy in Japan
New Japanese KitKat flavours include sakura and pineapple candy
Huge range of Japanese Kit Kat flavours available at new pop-up museum in Tokyo for limited time
We taste the new Japanese KitKat, aged in whisky barrels in Islay, Scotland
New luxury Japanese Kit Kat available at stores around the country
Nestlé Japan releases new Kit Kat with chocolate cake centre
Nestlé Japan releases new Rose Kit Kats for Mother’s Day 【Taste Test】
New winter-only Japanese KitKat flavour combines chocolate with a decadent sweet
Japanese KitKats up the frisson of excitement with their limited, premium “Blindfold Chocolatory” line
We buy limited edition gourmet-flavored Kit Kats — at the world’s first Kit Kat specialty store!