A tasty, clever way to say “We’re just friends” in a country where women give chocolate to both lovers and platonic male acquaintances on February 14.
In Japan, it’s customary for women to give chocolate to men on Valentine’s Day, and that Valentine’s Day chocolate gets subdivided into two categories. The first is honmei choco, which loosely translates to “real target chocolate” and refers to sweets given to a serious boyfriend or a guy the girl has genuine romantic feelings for. The other is giri choco, “obligation chocolate,” which is given to male friends and coworkers to say thank-you for general consideration and kindness throughout the past year.
In general, gourmet, expensive chocolate (or home-made chocolate, if a women really wants to pitch her woo at the strike zone of a guy’s heart) gets used for honmei choco, and mundane, cheaper sweets are chosen for giri choco. After all, if it looks like you spent too much time or money on it, a guy might mistake your platonic giri choco for amorous honmei choco…unless, that is, your home-made giri choco looks like something completely unromantic, like Japanese Twitter user @4MuiMui’s does.
日本の義理チョコ文化を楽しもう! pic.twitter.com/7qPmxDeH6V
— むいむい (@4MuiMui) February 11, 2018
@4MuiMui started with a bag of Tohato Caramel Corn snacks, though you could use any bite-sized snack food with a similarly bulbous or curved shape. Using the cream filling scraped from a pack of Oreo-like cookies, she attached a single piece of chocolate-covered puffed wheat to their tips, then covered the rest of each piece in the cream. Finally, she strategically added a few dots of the crumbled-up biscuits to create chocolate maggots.
“Let’s have some fun with Japan’s giri choco culture!” tweeted @4MuiMui, who finished her disgusting yet delicious edible art project by placing her creations in plastic trays atop a cocoa powder habitat. Among those who heeded the call was Twitter user @TxbNFkLBQczGndA, but she wasn’t the only one.
— すいか (@o0o0oOkan) February 13, 2018
https://twitter.com/kaito_tako_wrun/status/963032434836041728参考にさせていただきました!! pic.twitter.com/KNcT8Lm60O
— 社畜じゃなくなったツナ.1y🎀 (@tunatuna073) February 13, 2018
Of course, you could always just select chocolate that’s so pedestrian that there’s no way anyone would ever think it’s anything other than giri choco. But if you’d prefer to give something that’s absolutely not boring, but by no means more meaningful than just a simple “Thanks for being a good friend,” maggot chocolate is a repulsively attractive choice.
Source: Jin, Twitter/@TxbNFkLBQczGndA

In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Tokyo opens entire store dedicated to helping women buy obligation chocolate for Valentine’s
Godiva runs full-page ad asking Japanese women to stop buying so much Valentine’s chocolate
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Tokyo’s dedicated Nintendo store finally begins offering its exclusive items online
Mikado Coffee is a 76-year-old coffee chain with a major celebrity connection
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Japanese department store rooftop is a secret oasis where you can escape the crowds in Tokyo
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
7 great places to see Mt. Fuji from without having to climb it
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Don’t bother, ladies: Survey reveals most Japanese guys don’t want your Valentine’s chocolate
Godiva takes swipe at Japan’s obligation chocolate king, Tokyo chocolatier fights fire with smile
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
Black Thunder shocks fans by suspending giri choco obligation chocolates on Valentine’s Day
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
Japanese confectioner has firm rebuttal to Godiva’s anti-obligation chocolate ad in Japan
Survey reveals Japanese men really want home-made chocolate, but are women willing to make it?
How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Giri obligation chocolates seen as power harassment, more Japanese companies ban practice
Barely half of Japanese men in survey will give thank-you gift to women for Valentine’s chocolate
Survey suggests Tokyo women expect men to spend big on Valentine’s Day return gifts
President of Japan’s obligation chocolate king sends personal letter to giri choco-hater Godiva
Japanese women warned about the dangers of dumping failed Valentine’s Day chocolate down the sink
How to get Valentine’s Day chocolate in Tokyo even if you don’t have a girlfriend
Chocolate-fed sushi fish set to become a Valentine’s Day treat in Japan
Leave a Reply