
Survey reveals pitifully low numerical score women give their chests, seeks to answer if nipple size or bounciness is more important for ideal breasts.
As a society, Japan is pretty enamored with breasts. This is, after all, the land of the “breast slash” cafe, the annual Bioppai Beautiful Breasts contest, and a linguistic cornucopia of words that mean “boobs.”
But how do individual Japanese women feel about their own breasts? To find out, Himawari Life Insurance, as a tangent to its myriad breast cancer awareness programs, surveyed 1,000 Japanese women, 250 each in their 20s, 30s, 40s, and 50s, about what they feel makes a great pair of breasts, and also whether or not they’re pleased with the ones they have.
It turned out that most of the participants are not. When asked to rate their breasts on a scale of 1 to 100, the average score was a mere 46.1.
But hey, in some cases 46.1 out of 100 isn’t so bad. In baseball, for example, .461 would be a phenomenal batting average. However, this is just one of many ways in which baseball and boobs are different. When asked the more straightforward question of “Do you like your breasts?” only 21.1 percent of the women said they do, and even out of that group the majority were pretty lukewarm in their feelings.
Do you like your breasts?
● I like them: 4.8 percent
● I sort of like them: 16.3 percent
● I don’t like them very much: 25.5 percent
● I don’t like them at all: 19 percent
● I neither like nor dislike them: 34.4 percent
It doesn’t seem like this dissatisfaction stems from a desire for a larger chest. Respondents top picks for the ideal bust cup size were C, D, and B, which are also the three most common chest sizes in Japan.
What is your ideal breast size?
● C cup: 34.7 percent
● D cup: 26.9 percent
● B cup: 10.7 percent
● E cup 10 percent
● F cup: 3.2 percent
● Larger than F cup: 0.7 percent
● A cup: 2.8 percent
● No ideal size: 11 percent
So it would seem the largely critical attitude the survey participants have towards their own breasts comes from somewhere else, likely one of the factors they indicated would make them rate breasts highly.
What is the key element of ideal breasts?
● Bounciness/perkiness: 60.1 percent
● Upwards orientation: 49.6 percent
● Size and cleavage: 38.2 percent
● Softness to the touch: 32.4 percent
● Bright color on their top portion: 31.4 percent
● Smoothness: 27.1 percent
● Compact nipples: 23.1 percent
● No particular key element: 10.8 percent
● Other: 1 percent
Finally, the survey asked women if they’d ever been offended hearing a man talk about breasts, and the data showed the group to be fairly tolerant towards men waxing poetic on the topic.
Have you ever been grossed out by something a man said about breasts?
● Yes: 12.5 percent
● A little bit: 19.4 percent
● Not so much: 38.1 percent
● Not at all: 30 percent
Just a reminder, though, gentlemen. The question specifically asks if they were upset by “something a man said about breasts,” as in breasts in general. If you’re speaking directly to a Japanese woman about her breasts, unless you’re already in a physically intimate relationship you probably shouldn’t expect to have a 68.1 percent of her not slapping you across the face.
Source: Narinari via Hachima Kiko
Top image: Pakutaso
Insert images: Pakutaso (1, 2, 3, 4)





Small-breasted Japanese women sound off on common thoughts and experiences of sub-busty life
10 realities about life with large breasts, according to Japanese survey
Japanese women’s breasts continue to grow, reach historic tipping point in lingerie maker’s study
Japanese women’s breasts continue growth, now bigger than ever, according to lingerie maker’s data
10 realities of life with small breasts, according to Japanese survey
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Lipton releases… Pudding Milk Tea in Japan?!?
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Hello Kitty is now a transforming truck robot[Photos]
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
11 things Japanese women want men to know about their breasts
Size, shape, or suppleness – What does Japan want in a pair of breasts?【Survey】
Big boobs or curvy hips, which does Japan like more? Survey investigates
Japanese breast size study shows rapid growth in previously smallest-busted region of county
Japanese women want men to get rid of their body hair, according to a recent survey
Japanese survey picks “slightly plump” as the cutest body type for women
Japanese men reveal their favorite women’s lingerie colors in survey
Survey picks “thin” as second-least-attractive body type for Japanese women
Chinese restaurant gives discounts to women based on their breast size, G-cup gets 65 percent off
Japanese fashion brand releases jackets tailored specifically for women with large breasts
Japanese women sound off on their minimum height requirements for a husband【Survey】
Japan’s new fashion brand for large-breasted women smashes crowdfunding goal