
Defender of Japan’s “obligation chocolate” culture tempts us with another cheap yet awesome dessert.
Last February, Belgian confectioner Godiva’s Japanese division took out a full-page ad in Japan’s most prestigious newspaper to ask the country to stop its long-standing tradition of “obligation chocolate,” in which Japanese women give gifts of chocolate to male acquaintances on Valentine’s Day as an all-purpose thanks for favors and kindness during the past year. Godiva was polite but firm in its condemnation of the practice (which also carried the subtle implication that shoppers should instead be concentrating their expenditures on premium-priced chocolates for people they have a more intimate relationship with).
This prompted Tokyo-based Yuraku Confectionery to fire back its own cordial yet assertive rebuttal. Yuraku is the maker of Black Thunder, an inexpensive but much-loved bite-sized morsel of chocolate-covered cocoa cookie bits. Black Thunder has long marketed itself as the perfect obligation chocolate, since it’s budget-friendly yet always appreciated, and Yuraku’s message boiled down to gently telling Godiva to get off the backs of those Japanese women who genuinely want to say thank-you to male friends and coworkers with some tasty snacks.
This month, Black Thunder continues its role as a delicious yet unassuming treat by partnering with McDonald’s with the Black Thunder McFlurry.
▼ Part of what makes Black Thunder so good is its perfectly balanced texture, which is crisp yet never unpleasantly hard, and this should also make it an outstanding ice cream mix-in.
This is actually a repeat appearance for the Black Thunder McFlurry, which was also offered in 2017. The dessert item made its triumphant return to McDonald’s menus on August 1, and will only be around for a limited time. How limited? Well, that depends on how many people eat it, since McDonald’s says it will be serving a total of eight million Black Thunder McFlurries.
That might sound like a lot, but that works out to less than one McFLurry for each person living in Tokyo, so you’ll want to act fast if you want the Black Thunder McFlurry to strike your taste buds with its special sweetness. Thankfully, at just 290 yen (US$2.60), the Black Thunder McFlurry continues the affordability of its inspiration, so there’s no need to hesitate for financial reasons.
Source: McDonald’s (1, 2)
Top image: McDonald’s
Insert images: McDonald’s


Black Thunder shocks fans by suspending giri choco obligation chocolates on Valentine’s Day
Godiva takes swipe at Japan’s obligation chocolate king, Tokyo chocolatier fights fire with smile
President of Japan’s obligation chocolate king sends personal letter to giri choco-hater Godiva
Japanese confectioner has firm rebuttal to Godiva’s anti-obligation chocolate ad in Japan
Tokyo opens entire store dedicated to helping women buy obligation chocolate for Valentine’s
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7 great places to see Mt. Fuji from without having to climb it
Japanese people love cats because they’re tsundere, psychologist says
New Japanese menstrual product seeks to help women spot unidentified iron deficiencies
Here are the top ten foodie factory tours for the fall throughout Japan
The 10 best day trips from downtown Tokyo【Survey】
Is Burger King Japan’s new Crown The One Pounder really that hard to eat?
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Japanese cats join couple every night for beautiful meals, cute photos【Pics】
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
McDonald’s Japan presents newest McFlurry dessert — in a mystery Gudetama flavor!
McDonald’s Japan reveals the pocket monster flavour for the new Pokémon McFlurry
McDonald’s new mochi shiratama McFlurry’s name is a mouthful, but our taste buds want it anyway
The Gudetama McFlurry is here — and the mystery flavor is as sweet as expected!【Taste test】
We try the new Pikachu McFlurry from McDonald’s Japan
Sliced Black Thunder: A chocolate bar for toast
McDonald’s Japan releases brand new Matcha McFlurry for a limited time
KitKat Mcflurry comes to McDonald’s Japan with commercial starring Japanese idol
McDonald’s Japan’s new McFlurry comes in a unique hyuganatsu citrus cheesecake flavour
New McFlurry from McDonald’s Japan offers swirls of caramel to make you dizzy with sweetness
We try out McDonald’s Japan’s new Banana Tart McFlurry on Japan’s unofficial “Banana Day”
McDonald’s Japan teams up with Godiva for the first time to create delicious new dessert drink
McDonald’s Japan’s Asian Sweets almond tofu McFlurry and new apple pie are here!【Taste test】
Tempura Black Thunder chocolate bars on sale in Shinjuku from now till Valentine’s Day
We try the new Sanrio character McFlurry from McDonald’s Japan
Leave a Reply