Yuumi Kato thrills audience at pre-broadcast event by transforming from sexy ninja to magical warrior Sailor Moon in seconds.
As 2018 slowly winds down to a close, the pageant world is only just heating up, as contestants prepare for one of the biggest events on their calendar: the annual Miss Universe competition.
Representing Japan at this year’s contest is 22-year-old Yuumi Kato, who was crowned Miss Universe Japan 2018 at Hotel Chinzanso Tokyo on 19 March. Representing Mie for the national pageant, Nagoya-born Kato was chosen to represent Japan at the international competition after proving she was much more than just a pretty face.
The young model, actress and reporter, who was raised by her parents in Malaysia from the ages of 5 to 13, is fluent in Japanese, English, Chinese and Malay, and has also studied the art of the traditional Japanese tea ceremony.
▼ Since being crowned Miss Universe Japan, Kato has travelled abroad to countries like Cambodia as part of her official duties.
After months of preparation for the Miss Universe pageant, which will be held in Bangkok on 17 December, Kato debuted her national costume at a press event in Tokyo on 19 November.
▼ What you’re seeing is real – Kato will be appearing at Miss Universe dressed as Sailor Moon.
And not only will she be dressed as a magical anime girl on stage, she’ll be completing a transformation sequence as well. This clip shows how Kato will step out as a kunoichi, or female ninja, before turning around to reveal herself as Sailor Moon. At the Tokyo event, she cosplayed down the catwalk, receiving enthusiastic applause from the audience.
According to pageant organisers, the national costume worn by contestants at the event should “incorporate various ideas based on their own culture and traditions“. A female ninja and Sailor Moon outfit fits perfectly into this description, and Kato herself says: “I’m honoured to be able to appear on stage as Sailor Moon, a character who’s been loved not only in Japan, but around the world for over 25 years.”
Kato has been quick to credit the team behind her stunning magical girl transformation, which includes the National Director of Miss Universe Japan, Hiroko Mima, the designer of the dress, Kioi Akiyama (left), and hairstylist Sunao Akiyama (right).
▼ In charge of Kato’s makeup is famed makeup artist and Buddhist monk Kodo Nishimura.
Last year’s Miss Universe entrant from Japan, Momoko Abe, also appeared at the event, heaping praise on Kato and her team for the unusual national costume, saying it was a world away from the usual kimono often worn by Japanese contestants.
▼ Abe’s national costume last year.
Following her costume debut, director Mima answered questions from the host of the event, saying the decision to dress as an anime character was part of a desire to showcase “cool Japan” and the local cosplay culture to the world.
▼ Left to right: Maria Kamiyama (model and Miss Universe Japan 2011), Hiroko Mima, Yuumi Kato, Momoko Abe, Kodo Nishimura.
Once the decision to cosplay at Miss Universe was made, makeup artist and self-confessed Sailor Moon fan Kodo made the suggestion to Mima that Miss Universe Japan transform into Sailor Moon. The team then worked together to make the dream a reality, with the costume designer creating an outfit that would surprise people and leave a lasting impression on the judges.
▼ Kato’s “Woman Warrior Sailor Moon” represents “new Japanese culture“.
We’ll have to wait until 17 December to find out how well the national costume is received by judges, when Kato steps out as Woman Warrior Sailor Moon at the 67th Miss Universe with contestants from 92 other countries around the world.
Until then, we’ll keep ourselves busy with magical Miss Universe makeup and Sailor Moon cat cosplay collars.
Source: Missosolgy Japan Facebook
Featured image: Instagram/missuniversejapan

Thai fans approve of Miss Universe contestant’s tuk tuk-themed costume
Miss World Japan: The great-times-20-granddaughter of samurai lord One-Eyed Dragon
Miss Universe contestants promote inner beauty with no-make-up selfies
Popular impersonator and makeup magician shows off his Miss Universe makeovers
The details are in about Universal Studios Japan’s upcoming Sailor Moon 4-D attraction!
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Google’s first Google Store outside the U.S. is now open in Tokyo
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Ride a tram that survived the atomic bombing of Hiroshima on a new limited-time history tour
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Watch a sumo bout inside Tokyo Tower, at a new restaurant endorsed by two yokozuna
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan’s new beer glass is designed to force you to drink…water [Video]
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japanese dad transforms his kids into Studio Ghibli stars, Sailor Moon Senshi in amazing artwork
Russian figure skating champion who loves Sailor Moon wows Japanese fans, then meets author
Korean girls group channels inner Sailor Senshi for the perfect moon-powered photo
Artist blows our minds by swapping clothing between Sailor Moon and Dragon Ball characters
Universal Studios Japan’s original-story Sailor Moon attraction details revealed
Figure skater Evgenia Medvedeva swaps her Sailor Moon outfit for a traditional kimono in Kyoto
Sailor Moon on ice! Skater Evgenia Medvedeva appears in costume for first official ice show【Pics】
Miss Universe 2021 Japan entry slammed for wearing “dead person’s kimono”
Sailor Moon’s Universal Studios Japan attraction cheats death, gets extended through summer
Sailor Moon, Final Fantasy attractions coming to Universal Studios Japan
Sailor Moon super-collector gathers 140 fans to give voice actress an unforgettable birthday card
Universal Studios Japan’s Monster Hunter attraction lets you use a secret “Sailor” anime weapon
Sailor Moon theme song plays at Dodgers Stadium. Shohei Ohtani instantly hits home run【Videos】