
These clever photos are part of the the catalogue art for her newest Spring & Summer fashion line.
Japanese celebrity Naomi Watanabe is a busy woman of many talents. Not only is she a hilarious comedian, an actress and voice actress, a talented performer and dancer, a fashion model, and a fashion designer, but she also makes time to interact with her fans in a down-to-earth way, as revealed by her personal YouTube channel.
Naomi just moved her base of operations to New York, where she has signed with ICM and IMG, but she’s been active in lots of ways in both Japan and the U.S. Most recently it seems she has been working on the Spring & Summer Collection of her Japanese fashion line Punyus, because she just released some amazing concept photos to her Instagram that we can’t get enough of!
▼ Scroll through for different photos!
The photos use light, colors, angles, and shapes to make Naomi look like she’s been turned into norimaki sushi, which are sushi rolls wrapped in seaweed. Naomi wears all white in front of a big, white, fluffy ball, holding different colored objects to symbolize the fillings of the norimaki. Shadows and light are used to make the ball look cylindrical, like it’s wrapped seaweed.
Quite frankly, they all look pretty tasty! Oranges are used to represent salmon roe (ikura), while red books are used to look like tuna. Naomi herself, of course, also looks amazing in each photo.
At the end of the photo collection, she also models some of the individual items from the new Punyus collection. You can also check out Punyus’ Instagram for more of her fantastic modeling of her line!
Japanese fans as well as English-speaking fans were in love with the photoshoot, which was directed by art director Yuni Yoshida. Japanese fans were especially proud of how she represented not only her fashion brand but Japanese culture.
“The best!!”
“Will you be on convenience store shelves soon?”
“Your makizushi is so cute! Everything you do is so stylish!”
“So cute!! I want to look at it forever!”
“I thought it was an ad for kimbap!”
“It was genius to use green books to represent cucumbers.”
“What an original idea!”
As of the end of March, Naomi has finished off her regular appearances on Japanese television shows, and in the last few weeks has moved to New York, where, she says, “I’m going to do my best with my new life here.”
But although it seems her new life is going to lead her to even more success, she still remains humble. For example, she recently posted on Instagram a picture of shoe deodorizer, which she thought was a fridge deodorizer, saying, “I wanted to show you my glamorous life in New York but this is the reality. Or maybe it’s just me.”
What will Naomi do next? We can only wait and see. We’ll just have to keep watching her Instagram and YouTube, and hope the Instagram queen keeps us posted!
Source: Instagram/watanabenaomi703 via Netlab
Top image: Instagram/watanabenaomi703
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Naomi Watanabe melts fans’ hearts with her Doraemon cosplay【Photos】
Naomi Watanabe releases new clothing collaboration with Japanese restaurant chain Saizeriya
Naomi Watanabe is moving to the U.S., switching base of operations to outside Japan
Naomi Watanabe models new Sailor Moon plus-size clothing range in Japan 【Photos】
Japanese wife has an Instagram account just for the trash her husband leaves around the house
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Why you should be adding Calpis to your beer in Japan
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Number of foreigners living in Japan has grown 50 percent in four years, hits historic high
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Seijinshiki 2019: Best wild kimono outfits from Coming of Age Day celebrations in Kitakyushu
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Plus-sized Naomi Watanabe is Japanese netizens’ latest fashion inspiration
Naomi Watanabe responds to “Olympig” remark from Tokyo Olympics ceremony chief
“Japanese Beyoncé” Naomi Watanabe is now a model for Beyoncé’s Ivy Park collection
Breakfast made beautiful by designer who creates stunning zen garden toast art and more【Pics】
Superstar singer Ayumi Hamasaki criticized by fans for “inappropriate” Instagram picture
Tokyo Olympics ceremony chief quits after suggesting Naomi Watanabe dress as an “Olympig”
Naomi Watanabe produces new line of comfortable yet supportive ‘at home’ bras, sizes up to 5L
Cafe in Tokyo serves custom 2-D and 3-D latte art, and their coffee is nothing to sniff at either