
You can wear the latest virtual pet on your wrist!
What popular children’s franchise kicked off in 1996 and involves a cute cast of critters that you have to nurture until they evolve into a different form? No, not Pokémon. We’re talking about Tamagotchi, the craze that swept across the world in the ’90s and filled every kid with the desire to raise tiny digital animals.
Did anyone manage to keep a Tamagotchi alive?#90s #childhood #tamagotchi pic.twitter.com/EsuHFVlwYE
— Huzku (@huzkutweets) July 11, 2019
Though the trend waned in the following decades, Tamagotchi is a thriving franchise in Japan with plenty of anime, merchandise, and yes, virtual pet keychains to its name. The brand even collaborates frequently with famous franchises so that you can raise your favorite Demon Slayer Hashira, Evangelion characters or even Servants from the Fate series inside a plastic egg-shaped shell.
2021 marks the series’ 25th anniversary, which is why the franchise unveiled some teaser videos implying they were cooking up something super special.
▼ June 16 marked the arrival of this video, where the promo egg finally hatched.
Yes, the latest Tamagotchi has a name, a concept, and a release date! The Tamagotchi Smart comes in two cool colors: Mint Blue and Coral Pink. There will also be a super-rare White version sold as part of a 25th Anniversary Set. You can’t just buy the anniversary set—you need to take part in a lottery for the chance to fork out 7,480 yen (US$68) for the pleasure.
▼ The stylish default colors for the Tamagotchi Smart.
The Tamagotchi Smart comes equipped with a microphone and a touch screen, two landmarks for these virtual pets. This enables owners to feel like they’re directly touching and talking to their dear digital pet, especially as the pets can recall answers given and react accordingly. Basically, the more you chat with it, the better your bond will be!
The Tamagotchi that you raise will, as always, depend on how you raise it. The ten named Tamagotchi included in the Tamagotchi Smart are Mametchi, Poptchi, Awamokotchi, Kuchipatchi, Gaogaltchi, Pyueltchi, Wawatchi, Tuyopitchi, Milktchi, and Karapatchi.
▼ Artist’s rendering of the characters, which typically appear in digital pixel form.
Parent company Bandai Namco will also sell TamaSmart Cards. These are separate purchases that can be plugged into the device to gain access to more potential pets, foods, accessories, and vanity designs, as well as additional minigames. The base device comes with a single dancing game to enjoy alongside your pet, so these cards seem like a great way to add some variety.
▼ The Rainbow Friends (left) and Sweet Friends (right) cards cost 1,100 yen apiece.
Both of the Tamagotchi Smart default colors will go on sale in late November, in keeping with the franchise’s official anniversary date of November 23. They will each cost 6,380 yen. Meanwhile, to try your luck at securing the limited-edition White Tamagotchi Smart you will have to enter the lottery between June 17 and July 2, with the deadline on the last day being 11 p.m. JST.
Can’t get enough tiny, egg-shaped virtual pets? Take a look at our top 5 Tamagotchi types, or how to download a Tamagotchi pet right into your own phone.
Source: Bandai via Netlab
Images: Bandai
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!




We spend 24 hours trying to keep a Tamagotchi alive, it ends up doing something weirder
Surprise in store for fans as beloved virtual pet franchise Tamagotchi approaches 25th birthday
One Piece Tamagotchis let you raise Chopper and other adorable virtual pirate pets【Video】
New smartphone Tamagotchi promises to take a dump on your living room floor in preview video
You can start your virtual found family with a Spy x Family Tamagotchi【Photos】
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Studio Ghibli releases huge new wooden clip collection featuring 25 anime movies
Starbucks Japan adds new Frappuccino, Tea, and Chillax Soda to its limited-edition summer menu
Can instant TKG from Don Quijote really recreate Japan’s beloved raw-egg-on-rice dish?
Tokyo and Osaka make it into this year’s EIU ranking of the world’s Top Ten Most Liveable Cities
Tokyo Disneyland and Disney Sea raising ticket prices, free Fast Pass ending next month
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
Studio Ghibli theme park’s new dessert is a drinkable version of Hayao Miyazaki’s pilot daydream
Solid gold Hedorah kaiju from the Godzilla series is now available to pre-order
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Star Wars and Tamagotchi team-up for the R2-D2 Tamagotchi virtual pet【Video】
Uniqlo and Tamagotchi team up for Tamagotchi T-shirts and special Uniqlo Tamagotchi【Photos】
These Tamagotchi will take care of you, because they’re cool multi-balm cases【Photos】
Brand-new Tamagotchi saluting Fate anime/video game series, the Extellagotchi, is on the way
Brand-new Evangelion Tamagotchis are coming to let you raise your own sweet little Angel【Video】
Three new Evangelion Tamagotchi arrive so you can raise your own Angel after the franchise ends
The Evangelion Tamagotchi is here, so let’s raise an Angel!【Photos】