
“For relaxing times, make it Suntory time.”
In Japan, Starbucks doesn’t just give customers new limited-edition drinks at branches of its chain — it gives them new creations on convenience store shelves too. One such product is the Starbucks Matcha Latte with Honnori Hojicha, which is set to be released around Japan for a limited time from 20 June.
The new latte is the latest in the chain’s “chilled cup” series, a selection of ready-made drinks exclusive to convenience stores that first launched in 2005 as a way to reach more customers. The design on this one is particularly beautiful, featuring hues of gold and green, with flecks of foam to represent a freshly whipped matcha.
Inside the cup is a tea latte with a “new taste” that uses the largest amount of Uji matcha ever, compared to previous matcha-flavoured chilled cup releases, in a blend that contains creamy milk and a hint of hojicha (roasted green tea) as an accent flavour.
▼ “Honnori Hojicha” means “a hint of hojicha”
Produced by Suntory Beverage and Food Company, this is a great way to add a bit of relaxing matcha zen to your day. Or, as Bill Murray’s character in Lost In Translation would say, albeit without the whisky: “For relaxing times, make it Suntory time”.
Each 180-millilitre (6-ounce) cup will be sold at convenience stores around Japan at a recommended retail price of 230 yen (US$1.64).
Source, images: Suntory Japan press release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!



Starbucks Japan releases a Matcha Brulee Latte at supermarkets and convenience stores
Starbucks releases a Kyoto Matcha Latte in Japan for a limited time
Starbucks to sell limited-edition hojicha latte cups at convenience stores for the summer
Starbucks Japan releases new latte containing an unusual floral ingredient
Starbucks Japan releases new Pumpkin Spice Latte chilled cup exclusively at convenience stores
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Man in Japan falls into hole with a bear in it
Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!
As rumors swirl of 7-Eleven shorting customers on rice ball fillings, we check on their sujiko
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Fried sandwiches arrive in Tokyo, become hot topic on social media
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan releases a Joyful Mango Earl Grey Tea Latte at 7-Eleven
Starbucks Japan gifts us with the Matcha Classic Green Tea Latte for a limited time
Starbucks releases a dragon latte containing Japanese pepper in Japan
Starbucks Japan releases a new Matcha Latte with Reusable Cup for the tourist market
Starbucks Japan releases first flower drink in exclusive, hard-to-find chilled cup series
Starbucks Japan releases new Christmas drink that can be topped with whipped cream
Häagen-Dazs Japan brings out new limited-edition Hojicha Latte roasted green tea ice cream
Starbucks Japan releases a new chilled cup exclusively at Family Mart convenience stores
Starbucks matcha marches into the Via lineup with new, Japan-exclusive green tea drink mix
Does Starbucks Japan’s new rice cake Frappuccino live up to the hype?
Starbucks Japan finally makes the iced Matcha Tea Latte a permanent part of its menu
Starbucks Japan makes hojicha black tea latte permanent item, and here’s a great way to customize it
Starbucks adds a matcha and pistachio milk tea latte to the menu in Japan for a limited time
Starbucks Japan just released a new matcha green tea latte, but is it any good?
Starbucks Japan made an exclusive five-green tea blend for its new Hojicha Frappuccino