
Why wait for New Year’s to start the lucky bag/sweet snack fun?
Lindt chocolates are very popular in Japan, and our Japanese-language reporter Maro loves going to their specialty shops and picking out an assortment of flavors. Those little chocolate-filled spheres add up, though, and she usually ends up spending more than she’d originally planned to.
So when she found out that Lindt is currently selling fukubukuro/lucky bags, she rushed out to get one for herself and see what sort of sweet value it represented.
Since they’re releasing them in time for Christmas, Lindt is calling these fukubukuro “Holiday Lucky Bags.” They went on sale December 11, priced at 5,480 yen (US$38). Maro actually missed out on the first batch, which sold out quickly, but thankfully she snagged one when the restocks came in. Lindt was also very accommodating in revealing the contents of the bag. At the store, they pretty much told her everything she’d be getting, and the total price of the contents would ordinarily be about double what Maro paid for the Holiday Lucky Bag.
So what’s in the bundle?
● 62 Lindor chocolates
● 2 Lindt chocolate puddings
● 1 Excellence White Coconut
● 1 Excellence 90% Cocoa
● 1 insulated bag
The Lindors came in two bags, 49 in the clear one and the remaining 13 in a festive red one with a Christmas pattern. Surprisingly, only one of the Lindors is the classic milk chocolate flavor, despite that being the most popular version.
▼ The one and only milk chocolate Lindor
There were a lot of caramel and milk/white chocolate Lindors, though, both of which also have a lot of fans, and there were even some in a special snowman wrapper.
“Excellence” is what Lindt calls its chocolate bars, and the Holiday Lucky Bag gave Maro two different kinds to chew on.
Making the bundle extra special were two types of chocolate pudding. Maro has never seen these for sale in Lindt’s brick-and-mortar shops, only online in a pack of four that costs 2,700 yen. That’s a pretty big outlay for something you’ve never tasted, so having both the milk and dark chocolate flavors as part of the Holiday Lucky Bag made her feel like she’d just received a Christmas present.
Now that she’s tasted it, Maro can easily understand the premium pricing for Lindt’s pudding, as it’s superbly rich and delicious.
Last, the insulated bag is a special item that’s not normally offered for sale. Not only does it look elegant, it’s a handy way to keep those Lindors from melting as you transport them to a Christmas party to share with friends and family, as long as you’re feeling generous and don’t just keep them all for yourself.
And if you’re, understandably, having a hard time convincing yourself that it’s better to give than to receive chocolates, maybe you’ll be more inclined to share the knowledge that in addition to its Holiday Lucky Bag, Lindt also has a New Year’s Lucky Bag going on sale on December 28.
Related: Lindt online store Holiday Lucky Bag, New Year’s Lucky Bag
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]










What’s in the Lindt lucky bag for 2023?
Starbucks Japan’s New Year’s lucky bag: One of the rarest fukubukuro of 2024
Opening 70 toys in a capsule toy lucky bag is our best tip for killing time over the holidays
Popular Japanese ramen restaurant Ichiran’s lucky bags are great value for money
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Drift ice in Japan is a disappearing winter miracle you need to see now
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Tokyo tortilla restaurant is worth visiting whether you love or hate traditional Mexican cuisine
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Bizarre or brilliant? Takoyaki and okonomiyaki rice balls available in convenience stores now
Eevee returns to Japan’s famous Tokyo Banana, bundled with a cute tote bag
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Samurai sword in new Japan Self-Defense Force emblem causing controversy
Highest Starbucks in Japan set to open this spring in the Tokyo sky
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Chiikawa lucky bag required a four-month wait, but was it worth it?【Photos】
Lindt Japan keeps the sakura sweets coming with new cherry blossom dessert drink, macarons
Japanese tough guy fashion starter pack: Testing the Birth Japan lucky bag【Photos】
This lucky box stuffed with Tokyo souvenirs is sold online, but you still have to fight for it!
What’s in the KFC Japan fukubukuro lucky bag?
Lindt releases world’s first-ever Sakura Lindor ball in Japan
A look inside Amazon Japan’s lowest-rated lucky bag
【Lucky Bag Roundup 2018】Meg tries her luck with a fukubukuro from Japan’s top lingerie maker
Can Japan’s yami kawaii fashion still work without the yamu? We find out with this lucky bag【Pics】
Will our cosplay lucky bag purchase leave us feeling sew lucky or hemmed in?【Photos】
The Animate anime lucky bag is an otaku mind-blowing value【Photos】
Ichiran ramen fukubukuro lucky bag comes with big and small surprises
Matcha Lindor balls: Lindt adds first-ever Japanese flavour to its popular chocolate range
McDonald’s French fries humidifier is the star of this fukubukuro lucky bag from Japan
Pikachu pyjamas make this secret Pokémon fukubukuro lucky bag worth searching for
Sakura Lindor: A Lindt chocolate you can only buy in Japan