
Further proof that Kitty-chan and pals can make anything cute.
Hello Kitty and Sanrio may be the world’s leading ambassadors for kawaii culture, but that doesn’t mean they’re unwilling to make friends with franchises with dark or destructive atmospheres. We’ve recently seen Sanrio crossovers with Evangelion and Godzilla, and now Kitty-chan and her pals are ready to play with the monsters of Yu-Gi-Oh.
Specifically, it’s the 5D’s and Zexal arcs of Yu-Gi-Oh that are part of this collaboration. A total of 11 Sanrio characters are taking part, starting with, of course, Hello Kitty, who’s fused with Yu-Gi-Oh 5D’s Red Dragon Archfiend.
Also stepping into roles as 5D’s monsters are Bad Badtz-Maru as Black-Winged Dragon and My Melody as Black Rose Dragon.
▼ Black-Winged Dragon is known as Black-Feathered Dragon in Japanese, making for an even stronger connection with penguin Bad Badtz-Maru.
Little Twin Stars Kiki and Lala are paired with Power Tool Dragon and Ancient Fairy Dragon, respectively, and Cinnamoroll’s partner is Stardust Dragon.
Heading over to the Yu-Gi-Oh Zexal part of the project, we see Pompompurin looking rather celestial as Number 39: Utopia Beyond.
Kuromi finds another opportunity to show off her dark-but-cute fashion sense by donning the outfit of Gagaga Girl, and tiny little wheat flour fairy Cogimyun finds a kindred spirit with Baby Tiragon.
And rounding out the Sanrio/monster lineup are aquatic Hangyodon as Number 32: Shark Drake Veiss and Tuxedo Sam as Galaxy-Eyes Photon Dragon.
Of course, where there are Sanrio characters, there’s also Sanrio merch, and the collection includes holographic art “can badge” pins, offered individually as gacha/blind-buys for 660 yen (US$4.25) or as complete sets for 3,960 or 3,300 yen, depending on whether you’re getting the 5D’s or the Zexel one.
There are also acrylic keychains (990 yen individually, 5,940/4,950 yen for complete sets)…
…and acrylic mini standees, which stand 7 centimeters (2.8 inches) tall (also 990 yen individually, 5,940/4,950 yen for sets).
And if you find the presence of Sanrio Yu-Gi-Oh monsters so soothing that you want them to keep you company while you sip your morning coffee or evening cocoa, you can even get them on ceramic mugs (2,035 yen each).
Though it won’t be showing up in retail stores until March 13, the lineup is available for preorder now through the Sanrio Anime Store and Kaiba Corporation Online Store shops here, here, and here.
Source: Yu-Gi-Oh official website via Niconico News
Top image: Kaiba Corporation Online Store
Insert images: Kaiba Corporation Online Store (1, 2), Sanrio Anime Store (1, 2)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
















Hello Kitty/Yu-Gi-Oh crossover Happy Meal toys appear, but far, far away from Japan
Yu-Gi-Oh! Millennium Puzzle wristwatch/pendant will help anime fans keep track of time in style
New ‘Yu-Gi-Oh!’ film site launches countdown to…something!
How much would it cost to recreate Yugi’s Yu-Gi-Oh! deck?
Real-life heart of the cards? Amazing Yu-Gi-Oh! hand floats up to man in Japanese river【Pics】
All Lotteria fast food restaurants in Japan to close by the end of March
Time to open the final Village Vanguard Luck Bag of 2026, the magical girl Red Lucky Bag
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Pokémon popcorn buckets coming to Japan’s first-ever permanent Pokémon theme park zone
Tokyo pub explicitly soft-bans customers older than 39 from entering
Man sues Japan’s public broadcasting corporation for excessive use of foreign loan words
10 things you should buy at 7-Eleven in Japan
Mister Donut releases a secret Godiva doughnut you won’t find in stores
Japan releases first official sakura cherry blossom forecast for 2026
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japanese vending machine serves up unique drinks at four Tokyo train stations
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Believe in the nap of the cards with the crazy Yu-Gi-Oh! Duel Disk Nap Pillow【Photos】
You can eat the Yu-Gi-Oh burger that ate you at Coco’s Japan【Photos】
Ultra-rare Yu-Gi-Oh! card goes on sale in Tokyo’s Akihabara for 45 million yen
Crows in Japan spotted playing with Yu-Gi-Oh! cards, may have exploitable bias in deck-building
Foreign residents of Japan prohibited from participating in Yu-Gi-Oh Japan Championship
Can’t wait until spring to see the new Yu-Gi-Oh! anime movie? The trailer is right here 【Video】
Real Life Yu-Gi-Oh! augmented reality prototype aims to make your duels as cool as the anime’s
Yu-Gi-Oh card bath towels in Japan keep duelists’ backs dry, if they have the skill to obtain one
Otaku crime: Kyoto police arrest man for selling counterfeit ultra-rare Yu-Gi-Oh! card
Chinese criminal’s Yu-Gi-Oh card reaches astronomical price before auction is shut down
Yu-Gi-Oh! collector parts with ultra-rare cards worth more than $5,000 each, for his daughter
New Yu-Gi-Oh! movie gets special screenings just for fans where they can shout and cosplay
Yu-Gi-Oh! brings anime battles into real-life with amazing fan-made dueling arena【Video】
Every Yu-Gi-Oh! card ever, all in one place at awesome Tokyo train station display 【Photos】
Tokyo police arrest two men for theft of 4.98 million-yen Yu-Gi-Oh! card
Autopsy results, cause of death released for Yu-Gi-Oh! manga creator Kazuki Takahashi
Japanese Yu-Gi-Oh fan makes authentic, functional Millennium Puzzle and it’s a thing of beauty
Leave a Reply