
This cute line-up is made from sustainable materials and will make your friends green with envy.
While we’ve seen Hello Kitty decked out in all kinds of colors before, even she’s not usually green. That’s one reason why longtime fans may want to get their hands on one of the lovely new leaf-green-tinted Sanrio plushies being released next month as part of Bandai Namco Nui’s “Eco Nui” plushie series, which are made from entirely recycled and/or sustainable fabrics and other materials. In other words, it’s a dream collaboration for anyone who wants to be friendlier towards the planet without sacrificing their need for a kawaii lifestyle.
▼ Sanrio x Eco Nui line
The Sanrio series consists of four items covering three of the character company’s biggest names. First, the Hello Kitty plushie is 14 centimeters (5.5 inches) tall and costs 2,640 yen (US$16.25).
Second, three smaller plushies equipped with hooks cost 1,650 yen each and will allow you to show off your eco-friendliness on the go. The featured characters are:
▼ Hello Kitty
▼ My Melody
▼ Kuromi
The new line will go on sale in August but you can pre-order them now on Bandai Namco Nui’s website.
While Hello Kitty, My Melody, and Kuromi are all undoubtedly excellent representatives of Sanrio as a whole, we can’t help but wonder if Bandai Namco Nui has further plans to release Eco Nui plushies for the characters that took the top three spots in this year’s Sanrio character popularity ranking.
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
New Hello Kitty and friends summer kimono are perfect for Sanrio-loving parents, kids, and sisters
Sanrio’s new crazy huge plushies are bigger than the average Japanese adult【Photos】
Hello Kitty says hello to Godzilla in new kaiju/Sanrio crossover collaboration
The My Melody ♡ Kuromi Anniversary Party is in full kawaii swing at the Ikebukuro Parco store
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Giant Snorlax, other snoozing Pokémon appear in Yokohama for Pokémon Sleeping Faces Research [Pics]
Taco sandwiches appear in Japan with new Lunch Pack sandwich pocket flavor[Taste test]
If you love Pokémon and cats, you’ll love Japan’s cat Pokémon cat toys and feeding dishes[Photos]
Japan now has human refrigerators inspired by Japanese vending machines
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Hard-working Hello Kitty wants to help you relax with new line of Sanrio Bath Bombs from Lush
The Sailor Scouts and their Sanrio sidekicks are finally here with adorable new collectable goods
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Sanrio brings some smiles to Evangelion with new collaboration merch line【Photos】
Cardcaptor Sakura and Sanrio collab for the perfect character pair merch
Hello Kitty goes back to the ‘90s for Sanrio’s kogyaru schoolgirl collection【Photos】
Sanrio teams up with murder reincarnation anime Oshi no Ko for adorable new merch line
Yo-yos that make ice cream now on sale from Takara Tomy and Sanrio
Suntanned Hello Kitty steals the show in Japanese magazine’s Sanrio freebies
64 Sanrio characters, decades of kawaii culture history all on one cup from 100-yen store Daiso!【Pics】