stamp rally
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A stamp rally, a promotional event in which you rush, saunter or dawdle around a local area collecting rubber stamps from checkpoints, is a popular summer activity in Japan. It often takes the form of a themed rubber stamp chained to an inky board that can be found at each station along a railway line, thus encouraging kids (and their accompanying, ticket-buying parents) to visit a bunch of places by train during the summer holidays.
Rubber stamps aren’t just for kids, though. Adults are welcome to collect the stamps in a book to keep for themselves, or if you catch ’em all on the promotional leaflet and hand it in to the organisers, you can sometimes win some cool prizes or goods relating to the show or characters being promoted. And this summer, Attack on Titan attempts to bring the stamp rally kicking and screaming into the 21st century, with a railway rally entitled Attack on Chichibu. The twist: it’s a stamp rally where there aren’t any stamps.
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