
Everyone has that one celebrity that we have been told we sort of look like if we squint our eyes and look into a foggy mirror. For our beloved RocketNews24 reporter Mr. Sato, that celebrity doppelganger is none other than former Apple CEO Steve Jobs. As a frequent participant at iPhone launches and Apple’s annual “luckybag” sale in Japan, Mr. Sato decided maybe it was time to see if a shorter haircut (and a black turtleneck) would indeed make him look like the tech icon. Armed with an iPad and a digital photo of Steve Jobs, Mr. Sato began his iMakeover.
While most people are pretty familiar with Steve Jobs, some barbers might not know exactly what a customer means when they ask for the hairstyle of the creator of the iPhone. Showing the barber his iPad with a digital photo of Steve Jobs, Mr. Sato asked to have his hair cut just like the picture. The barber replied back “gotcha!” with such confidence that Mr. Sato knew he was in the right hands.
▼ Steve Jobs would be proud to learn how his iPad is being used today
Fully expecting the barber to make liberal use of the clippers and just start buzzing away, Mr. Sato was surprised when he picked up his scissors and began slowly working his magic. The barber’s careful and methodical scissor work put Mr. Sato at ease. They talked a little bit about being a barber and it turns out that it had been a while since anyone came in asking to have their hair cut like a certain celebrity.
▼ The barber takes his time when styling Mr. Sato’s luscious locks
While Mr. Sato enjoyed talking back and forth with the barber, he had one problem that makes getting his hair cut always a bit nerve-wracking: his terrible eyesight. Without glasses, Mr. Sato had no idea what the barber was doing and had to put complete confidence in the barber to know exactly how short to cut it without unintentionally turning him into a monk.
▼ Take a deep breath and relax Mr. Sato, when the barber is done, you may…or may not look like Steve Jobs
The barber put down his scissors and told Mr. Sato he had completed the transformation. Mr. Sato put his glasses back on, anxiously awaiting what he would soon see in the mirror. Would he look like his tech hero Steve Jobs? Or would he be immediately buying a hat to cover up the hairdon’t? Mr. Sato faced the mirror, opened his eyes and saw…famed RocketNews24 reporter Mr. Sato.
Something was still missing. Maybe he needed a black turtleneck and a pair of round glasses to fully turn into Steve Jobs.
▼ Is that you, Mr. Jobs, in the corner?
▼Wait a second…
▼ Definitely still Mr. Sato
▼ Does putting Mr. Sato in black and white help?
▼What about posing with the new iPhone?
Well, what do you think? Have we found Apple’s new spokesperson or should Mr. Sato stick to being a calendar model?
Photos: RocketNews24
[ Read in Japanese ]









Steve Jobs…manga hero???
Steve Jobs Much Better at Marketing than Cooking
Our reporter Mr. Sato becomes first Japanese buyer of a Docomo iPhone5S!
Mr. Sato uses his new hairstyle to clean the bathroom
Mr. Sato divulges the contents of a 2015 Apple Store Lucky Bag–will he get a lame t-shirt again?
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
The top 12 incomprehensible school rules, as chosen by high school students
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now sells canned water, but does funky packaging mean funky flavor?[Taste test]
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Japan releases new ramen sandwiches… that don’t taste like ramen
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
7-Eleven Japan now has ramen machines…but only at 41 stores
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
We got a haircut at “Japan’s Leading Barber” and walked away feeling like a million bucks
Your turn, Samsung – Mr Sato returns the Ice Bucket Challenge to Korea’s electronics giant【Video】
Mr. Sato Gets a Turkish Makeover with “A Popular Hairstyle” of the Nation
“Don’t we have photos of Mr. Sato with a new iPhone?” “No, he spent two days at the wrong store.”
Famed educator says Steve Jobs, Bill Gates would have been ruined by Japanese education system
Mr. Sato gives his first ever autograph, gets a broken heart in return
We Take Mr. Sato for a Shampoo and Trim at the Pet Salon 【Thrifty Style】
Mr. Sato retires from being the first person in Japan to buy iPhones, watches this guy instead
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Mr. Sato does not buy an iPhone7, calls this year’s Docomo release ceremony “f***ing s**t!”
Mr. Sato shows up in costume, is the first to purchase an iPhone 6 Plus, meets Ken Watanabe AGAIN
Mr. Sato returns to the line, waits three nights for an iPhone 11
Watch the dying art of the punch perm, a quintessential Japanese hairstyle, in Mr. Sato’s new ‘do
The cops kick Mr. Sato off the street during his attempt to wait on sidewalk for the new iPhone
SoraNews24’s Mr. Sato reveals the shocking truth: He’s not really Mr. Sato!