
It might seem a little odd to hear that yukata, the lightweight kimono worn at summertime festivals, fireworks shows, and bon dances, are in the middle of a revival in popularity in Japan right now, but it’s absolutely true. After several years in which young Japanese found yukata to be too expensive and troublesome to bother with, they’re back in fashion with teens and young adults in a huge way.
Part of this is no doubt due to more and more manufacturers offering reasonably priced yukata, as you can now often find sets that include the robe and sash for around 6,000 yen (US$48). And as for not knowing how to put everything on and tie it properly? That’s also a problem of the past, thanks to online explanations like this pair of videos from fashion and yukata retailer Uniqlo.
If you’re a guy, we’ve already taught you the steps to look yukata-stylish with the help of one of our very own RoccketNews24 models. For the ladies, though, we’re passing the baton to Uniqlo.
Uniqlo got into the yukata business a couple of years ago, and sells elegantly feminine examples like the ones seen above for 5,990 yen, including the sash, or obi, as it’s called in Japanese. To help you get dressed, the company has prepared two instructional videos, the first of which explains how to slip into and align the robe, and the second of which demonstrates how to tie the obi ribbon.
Let’s start with getting the yukata itself on. Surprisingly, women’s yukata are longer than men’s of the same size. That’s because they’re designed to be bunched up in the midsection. After sliding your arms into the sleeves, the next step is to raise the fabric so the bottom hem hangs down to your ankles.
An important thing to rememebr is that unlike women’s shirts, women’s kimono are folded with the left side on top of the right. In other words, you should be able to slip your right hand into the fold, so start by grabbing the right hem, bringing it over to meet your left hip, and then reversing the process.
While guys can sometimes get away with the roguish style of having a loosened yukata, for ladies, everything is supposed to be neatly squared away. After tying a cord (called an ohashori) around your waist, use the holes cut below the armpits to smooth everything out.
The one place a woman’s yukata is supposed to have some slack, though, is at the nape of the neck, where traditionally an alluring opening is left.
Finally, straighten out the collar so that its point in front lines up with the center of your collarbone, and add one more cord under the chest.
Next up is the obi, which you’ll notice is incredibly long.
It’s so long that after folding it in half widthwise, you’ll wrap it around yourself twice, starting at your left hip and going around your back.
You’ll want to wrap the obi snugly, not only because that’s what traditional fashion dictates, but also to keep your robe from slipping open while you’re out and about.
From there, Uniqlo decides that like a picture, a video is worth a thousand words, and simply instructs you to “tie.” Thankfully, the obi video walks viewers through the exact procedure, starting at the 2:02 mark.
You’ll end up with the ribbon in front of you, so rotate around your waist, moving left to right so as not to wrinkle the opening of the robe. And while men’s yukata look best with the knot jauntily off-center, for women the ribbon should line up with the center of your back.
It might take a few practice runs, but considering that both videos together are just a little over 10 minutes long, there’s still plenty of time to get the hang of putting on your yukata in time to enjoy what’s left of summer.
Source: Feely
Top image: YouTube/UNIQLO
Insert images: Uniqlo, YouTube/UNIQLO (1, 2) (edited by RocketNews24)




















Japan 201: How to tie a kimono sash
New Disney summer kimono are beautifully cute and require no sash tying【Photos】
Experience your own “miracle romance” in one of these Sailor Moon summer kimono sets
Cat kimonos from Japan will help keep you cool and cute this summer【Photos】
New Hello Kitty and friends summer kimono are perfect for Sanrio-loving parents, kids, and sisters
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Eight great words for talking about summer in Japan in Japanese
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The best way to tie up your kimono? With a cat obi, of course!
Yukata summer kimono separates allow you to mix and match traditional outfits with everyday wear
Old West meets Far East with the denim kimono and samue
Kimono genius turns obi sash into the head of Evangelion Unit-01【Photos】
Ariel and Jasmine star in Disney princess pseudo-kimono line from Japanese fashion brand【Photos】
Hello Kitty dances the traditional Bon Odori dance on new Japanese summer kimono
Kimono to keep, dressing service, unlimited beer, one of Japan’s best views all in one package
Pokémon summer kimono arriving in stores just in time for festival season
Cardcaptor Sakura summer kimono lets you keep enjoying Sakura after the end of spring
Japanese company creates new “Kimono Pyjamas” designed to be worn indoors and outdoors
Weaving history, art and innovation together in a new range of Japanese yukata
Does a denim kimono look or feel good? Our kimono neophyte reporter finds out【Photos】
Sailor Moon yukata kimono line will keep you breezy and beautiful in the Japanese summer heat
Westernized kimono resemble cosplay more than actual clothes
Tokyo hotel offers a cool summer deal for the ladies, including a kimono that’s yours to keep