Recently, we’ve been seeing what appear to be cracks in Nintendo’s outer image as a smiley, pure-hearted, “I’m OK, you’re OK” kind of company. First, we saw that the company’s official Line account is still holding a grudge against Sony for the industry-changing success of its PlayStation console. Now, some fans have found that their new figures of presumable nice guys Mario and Luigi reveal the Nintendo stars to be smirking, gloating jerks.
Japanese confectioner Furuta’s popular Choco Egg series consists of an egg-shaped chocolate treat with a toy inside. Furuta occasionally partners with companies such as Disney and Nintendo, and right now it’s selling a special Super Mario 30th Anniversary Choco Egg. Each candy comes with one of 14 figures from the hit platforming series, and while we can always find rooms in our hearts for another Yoshi toy, no doubt what most fans are hoping for is the Mario figure standing in the center of the collection in this promotional image.
Between his confident wink and friendly thumbs-up, the pose manages to capture a lot of what gamers love about Mario’s straightforward, active personality. Considering that anyone buying one of the Super Mario 30th Anniversary Choco Eggs is a fan of the series, and also judging from his screen name, we’re guessing that Japanese Twitter user @SUPERMARIO_128 was pretty excited when he found the red-suited hero himself waiting inside his chocolate.
Unfortunately, it looks like there was a problem somewhere along the way in either the figure’s manufacture or shipping, because his Mario figure’s body language didn’t seem to be saying “Go for it, buddy!”, but “Go to hell!” Or maybe “It’s a you, someone I can’t stand!”
不良品じゃねーか!wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww pic.twitter.com/1JkP35mHDR
— マリオP (@SUPERMARIO_128) October 11, 2015
A 180-degree rotation of the figure’s wrist has a similar effect on the impression Mario gives, as he can’t even be bothered enough to turn fully around to express his dismissive disapproval. Apparently this bad attitude runs in the family, too, as evidenced by this Choco Egg Luigi that Twitter user @heisei_nyanko now finds himself the owner of.
@SUPERMARIO_128
— 平成猫 (@heisei_nyanko) October 11, 2015
ルイージ持ってます! pic.twitter.com/ekZWA73pNo
“I think I got a defective figure!” tweets @SUPERMARIO_128. Maybe he’s right, or maybe after 30 years Mario is just too tired to keep up the nice guy act any longer. Either way, we think that these upside-down Super Mario figures might end up being Nintendo fans’ version of those stamps with the upside-down airplanes.
Source: Hachima Kiko, Twitter/@SUPERMARIO_128
Insert images: Furuta



Japan’s Choco Eggs now come with Super Mario figures from two decades of Nintendo history
Babymetal becomes the newest alternate character for Nintendo’s Super Mario Maker 【Video】
Nintendo’s Shigeru Miyamoto shows what to do with your other hand while playing Super Mario Run
After years of stomping on enemies, Nintendo’s Mario becomes a stamp series in Japan
Make summer super with Nintendo’s new Super Mario outdoor goods lineup【Photos】
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Tokyo Skytree turns pink for the cherry blossom season
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s first-ever capybara cat cafe opens in Tokyo
Anna Sui’s new manga accessory collection includes anime eye pouches and torso bags
Man arrested in Japan after leaving car in coin parking lot for six years, racking up three-million-yen bill
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
Senkoji: The Japanese temple that’s more like a theme park to heaven and hell
Save yourself hundreds of yen at CoCo Ichibanya curry chain through menu mastery!
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Super Mario is officially a plumber again, Nintendo says
Nintendo’s employee recruiting pamphlet is a full-color Super Mario storybook【Photos】
The reason why Nintendo’s Super Mario smartphone game won’t have in-app purchases is brilliant
Super Mario isn’t a plumber, Nintendo officially says
Nintendo is shutting down the level upload feature for Super Mario Maker
Nintendo confirms that yes, Mario is punching Yoshi in the back of the head in Super Mario World
Super Mario’s super nipples make their video game debut in Super Mario Odyssey【Video】
Nintendo says there are no game overs, EVER, in upcoming Super Mario Odyssey
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters
New Nintendo Lego kit is a beautiful piece of moving pixel art of Mario and Yoshi【Photos】
The real story of Nintendo’s Mario
Nintendo’s Mario Maker lets you do exactly what it promises 【E3】
Super Mario movie delayed, Nintendo posts strange apology
Super Mario is turning 30, Nintendo celebrates with a trip down memory lane and a new project
Nintendo’s awesome Super Mario chocolate-making trays are here to power up Valentine’s Day