Nike

Nike releases izakaya sneakers in Japan【Photos】

New Nike Air Force 1 Mid release is an homage to Japanese drinking taverns.

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Nike takes over Cross Shinjuku Vision’s giant screen with 3D sneakers… and cat paws

The popular 3D screen isn’t just for cats anymore.

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Nike’s new anime mecha sneakers look Gundam awesome【Video, photos】

A new type of shoe for fans of skateboarding footwear and Gundam Unicorn.

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Nike’s newest addition to ISPA sneaker line blends Japanese tradition and contemporary style

Throwback to the ’90s? Nah, let’s throwback to the 15th century

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Nike commercial about gender inequality in Japan receives backlash online【Video】

 New clip points out facts about football, baseball, and sumo in Japan…but not all Japanese are behind it. 

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Nike commercial addresses bullying and racism in Japan, riles up debate online【Video】

Video gets more dislikes than likes, proving just how much Japanese society needs to watch this right now.

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Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for

Limited-edition footwear inspired by traditional Japanese confectionery.

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Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial

Osaka has just one word to say in response to all those annoying questions about her ethnicity and her love of katsudon.

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Mock-up Nike x Dragon Ball shoes look so awesome, we wish they were real

These designs that combine Nike sneakers with Dragon Ball look so cool, it’s hard to believe they’re not actual products!

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NBA star collaborates with Sony and Nike to create awesome PlayStation-themed basketball shoes

Designed to look like PlayStation’s signature DualShock 4 controller, wearing these will surely up your game.

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Nike Air Mo’ Money sneakers with Japanese text and yen symbols are the coolest kicks around

People in Japan are scrambling to get their hands on these limited-edition Mo’ Yen sneakers.

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Pigeon that looks like a Nike shoe spotted in Japan

 

Has the clothing brand has done the unthinkable and permeated the lucrative animal kingdom market?

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Fans use Nike customisation service to create awesome Pokémon Sneakers

The Pikashoe is one of more than a hundred creatures currently being captured in the colourful sneaker Pokédex.

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12 tabi split-toe sneakers to add a ninja flair to your casual everyday wear

The iconic split-toed tabi boot steps out of the ninja scene and into the world of sneakers in this roundup of awesome footwear designed for the street.

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New cherry blossom sneakers from Nike feature real images of sakura in five awesome designs

Enjoy the hanami cherry blossom viewing experience just by looking at your feet this spring.

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Sakura sneakers, in three different varieties, now on sale from Nike 【Photos】

These cherry blossom kicks will tell the whole world your feet are ready for spring.

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Nike’s wild new shoes for China may bless you with prosperity, will definitely get you attention

Shoemaker Nike owes its success as much to the marketing that backs its footwear as the science behind it. But as one of the biggest athletic apparel companies on the planet, the Nike swoosh is hardly a rare sight these days, so if the Oregon-based company really wants to catch people’s eyes, it has to get a little more flamboyant with its designs.

That’s as true in emerging markets as it is in established ones, which is why Nike’s new pair of kicks made especially for China might be the wildest the company has ever made, and come packed with all sorts of imagery meant to make sure fortune smiles on theirs wearers while everyone is looking at their feet.

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While most popular sports anime are about baseball or soccer, creator Takehiko Inoue’s basketball story Slam Dunk is one of the most popular series of all time. Beginning as a manga in 1990 before making the leap to animation in 1993, Slam Dunk played a huge role in boosting basketball’s popularity in Japan.

Slam Dunk’s print and TV run also coincided with four of NBA legend Michael Jordan’s professional championships. Now, the two icons are teaming up with Nike to bring sneaker fans Slam Dunk Air Jordans.

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