
Gudetama, the popular apathetic egg character from Sanrio, is being given the chance to shine, quite literally!
For a character claiming to be too lazy and unmotivated to do anything, Sanrio’s Gudetama certainly seems to be involved in a good number of projects, from maid cafes to his own range of Easter desserts. This time, the apathetic egg is getting a shiny makeover as a line of jewelry in collaboration with Japanese jewelry maker and retailer THE KISS.
The two adorably sparkly items below are now available online on a made-to-order basis:
■ The Gudetama Necklace (91,000 yen [US$822])
This delicate Gudetama necklace recreates the character’s egg white with 950 platinum and the yolk with 18k yellow gold. The piece is also decorated with three diamond stones. Seeing Gudetama’s lethargic form reproduced with such precious materials should give fans a special thrill! In addition, the necklace comes in a custom-made metallic egg-shaped container.
■ The Gudetama Ring (91,000 yen)
The jewelry line also includes a ring. The design features Gudetama in an endearing pose looking like he’s about to slide off the ring, and again, the piece uses 950 platinum for the band representing the egg white and 18k yellow gold for Gudetama’s body. The ring too comes in a special egg-shaped container.
▼ Here’s the special packaging the pieces come in. A container designed to open like a cracked egg certainly makes for a lovely detail.
▼ The egg-shaped container itself comes in this box, so the jewelry is sure to be beautifully presented.
The Gudetama x THE KISS collaborative jewelry line is currently available through either the official THE KISS online shop or the Fan Fun Market website. Sure, the pieces don’t come cheap, but they should be treasured by any Gudetama fan. And even if you’re not looking for jewelry, one thing’s for sure; no egg ever looked so cool in gold and platinum!
Source, images: PR Times
Related: THE KISS online shop, Fan Fun Market






Meet the most unmotivated Sanrio character ever — Gudetama, the lazy egg!
Gudetama the lazy egg now being served as actual dish, looks absolutely adorable!
Gudetama the lazy egg comes to Kyoto—as Japanese-style cafe treats!
Sanrio’s lazy egg character appears on menu items at new Gudetama Cafe in Osaka
Glam out with Pokémon Vulpix and Ninetails necklace by Japanese jewelry designer U-Treasure
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Can a downtown Tokyo super sento bathhouse beat a hotel for a one-night stay?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
Famous koi ponds overwhelmed with tourists throwing thousands of coins in them
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Animal Crossing plushie pouch towels and cozy socks show up at Family Mart convenience stores
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
A diner’s guide to oden: Japan’s weird-looking, super-popular winter dish
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Video of lazy egg Gudetama cleaning up goes viral on Twitter【Video】
Lazy Sanrio egg Gudetama opens new restaurant in Tokyo!
Eat these new desserts and celebrate the weirdest Easter ever with the lazy egg Gudetama
Gudetama the lazy egg is adorable … even as he poops and vomits! 【Video】
Transform yourself with U-Treasure’s new solid gold or platinum Ditto necklaces
Godzilla and Gudetama is the cutest collaboration between a terrifying monster and lazy egg ever!
Gudetama: How did Sanrio’s lethargic egg become so popular in Japan?
Keep Gengar close to your heart with new black-coated Pokémon jewelry from U-Treasure
One Piece announces Tony Tony Chopper bridal rings, DIY jewelry service
Dazzle us, Ms. Kitty! Hello Kitty is purrr-ly magnificent in her new jeweled look
Sanrio terror — Horrifying “real-world Gudetama” appears in Japanese kitchen
Sanro’s lazy egg Gudetama now has its own maid cafe in Tokyo’s Akihabara
Specialty jewelry shop featuring the likes of Sanrio and Pokémon open for limited time
Sanrio’s Gudetama is getting a Netflix series…that’s live-action??
We love Gudetama so much, we turn him into adorable okonomiyaki pancakes and eat him!