It’s time to add KitKats to our beauty routine.
When we think about new and exciting KitKat releases, Japan’s array of unique and innovative flavours usually come to mind. Now, though, Korea is breaking ground with the iconic brand, giving us an entirely new take on the iconic chocolate with two tasty-looking eyeshadow palettes.
The new products come from popular South Korean makeup brand Etude House, in a special set that includes one of the Play Colour Eyes Mini Kits, with a “soft, velvety KitKat pouch, and sweet KitKat original chocolate”.
▼ The mini palette comes in a handy compact size, perfect for makeup application on the go.
The two palettes on offer include the “Original“, which looks just like a classic red KitKat bar. Opening it up, though, reveals six warm, neutral shades, ranging from a matte beige through to a chocolate brown, shimmery gold and a deliciously vibrant cherry red.
▼ Scroll through to see swatches of each colour.
https://www.instagram.com/p/BtjA6wpFcJc/
The pink-and-white box is the “Strawberry Tiramisu” version, which contains six cool-toned neutrals. This one comes with four shimmery styles, and hues ranging from beige through to strawberry and tiramisu, to add a hint of sweet colour to your look.
▼ KitKat eyes.
Etude House is selling each set online for 20,000 won (US$17.81), which makes it an affordable cult beauty purchase, even when splurging on both varieties.
https://www.instagram.com/p/Btfvvvenvqx/
With chocolate-kissed eyes now a part of our daily makeup routine, we’ll have to brush up on our double-eyelid hacks and rewatch this Korean vs Japanese makeup video tutorial to perfect the look. And we might as well enjoy a volcanic KitKat while we’re at it, as all those photos have left us with an earth-shattering desire for something sweet!
Source: Instagram/etudehouseofficial via Insider
Featured image: Instagram/etudehouseofficial

Japanese KitKats now come in edamame milkshake flavour
New Japanese KitKat combines two flavours in one for brand new taste sensation
New Japanese KitKats combine ruby chocolate with everyday nuts and cranberry
New Japanese KitKats combine mint, peach and rum for a summertime taste sensation
Ruby chocolate KitKats come to Japanese convenience stores with new Everyday Nuts and Cranberry
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Black Lagoon anime-themed cafes open now in Japan
Researchers Identify Protein Responsible for the Effects of Aging, Rather than a Fountain of Youth, We May Need a Syphon of Old
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
The etiquette rules for visiting Shinto shrines in Japan
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
The surprising truth about the new Tokyo Cacao Japanese KitKat
Mr. Sato takes a break in the new Shibuya KitKat Chocolatory, has a custom KitKat
Japanese KitKats get fresh with new peach rum mint flavour this summer
New winter-only Japanese KitKat flavour combines chocolate with a decadent sweet
World’s first make-your-own KitKat shop is opening in Tokyo
New Japanese KitKat uses cacao grown in Tokyo
New Japanese KitKat is…a Heartful Bear!
KitKat Japan’s holiday chocolate is here and we (and everyone else) can’t get enough of it!
Graham cracker KitKats? New wholewheat biscuit variety debuts in Japan
The newest must-eat Japanese KitKats: Deep-fried KitKat katsu on sticks
New KitKat pizzas are coming to Pizza Hut Japan
Take a break from your hectic day with KitKat’s new “Spare Moment Almond and Cranberry”
Japanese KitKats now come in Gold Caramel Tokyo Banana flavour
New Doughnut KitKat captures the flavour of a Japanese castle town
KitKat releases new Japanese plum flavor to celebrate Japan’s most beautiful winter flowers
Leave a Reply