
One is a collection of oddly useful household goods while the other is a cosmetic paradise.
Daiso remains one of the most popular 100-yen chainstores around the world, offering an incredible amount of nifty products that can totally change your lifestyle from just one visit. But what exactly do Daiso stores look like in other countries? Do they stock the same goods as Japan?
Japanese-language editor Go Hattori has the answers to that, showing us that the famous 100-yen store is indeed quite different in other places. At least in Thailand. The two shops he checked out in Siam Square and shopping center Terminal 21 gave him a good idea of how things worked over there.
▼ Products start at 60 baht (209 yen, US$1.95).
The system resembles Daiso Japan’s in that goods start from a rather low price but at about twice the rate.
▼ Another thing he noticed was the abundance of cosmetics.
Daiso stores in Japan mostly stock a well-balanced mix of things like useful household items, a bit of clothing, stationery, and quality-of-life items. Go reckons that Daiso Thailand, on the other hand, dedicates about a quarter to a third of its lineup to beauty products, some of which include exclusive and original Daiso cosmetics found only in Thailand.
▼ Walls and shelves were packed full of daily necessities.
Almost as if every inch of space must be occupied with something, items lined the interior in a dazzling variety. Although many of them can be found in Japanese Daiso shops, Go felt that the selection distinctly catered to Thai people.
▼ The kitchen section looked quite different, too.
Where kitchen utensils like spatulas, whisks, and sieves are common back home, Daiso Thailand seems to focus more on IH pots and pans; a small but nevertheless important detail.
▼ The Daiso over here is advertised as
more of a “life coordinating store” than a 100 yen store.
▼ 200-baht umbrellas are situated at the store’s entrance,
which Go thought was quite expensive for a Daiso.
▼ The focus on beauty is palpable with all the cosmetics here.
▼ Not to mention the numerous facial and hair products on offer.
▼ Unicorn facial foam, anyone?
▼ This men’s deodorant line is actually a Daiso Thailand exclusive…
▼ … and so is this kiwi sunscreen.
▼ There were still plenty of Japanese goods around.
▼ Some of the package descriptions were printed in oddly written Japanese.
Go discovered that the numerous tiny differences between Daiso Thailand and Daiso Japan steered them in totally different directions, making him feel as if he was exploring the wonders of a 100-yen store all over again. Although the ones in Thailand might be a little more expensive and may not have the staggering variety boasted by Japan’s largest Daiso, their original cosmetic products are a refreshing twist that makes them a great place to check out nonetheless.
Images: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]















Daiso’s Standard Products store — what’s worth buying and what’s not? Our expert weighs in
Daiso’s Silicone Moisturizing Mask hydrates your face the smart way
Daiso opens massive new 25,392-square foot Tokyo flagship store with its two sub-brands included
What’s the best way to spend 1,000 yen at Daiso Japan?
We test the cleaning power of the miniature washing machine from 100 yen shop Daiso
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Tokyo’s Haneda Airport opens new Terminal 1 North Satellite next month
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
Nonstop flights from U.S. to Okinawa return after 54 years, making travel faster than before
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
7-year-old boy left behind on Mt. Fuji by his own dad
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
A visit to the largest Daiso 100 yen shop in all Japan【Photos】
We love Daiso, but sometimes the weird products just amuse us
100 yen store chain Daiso opens online shop with 30,000 items to choose from!
Why are young Japanese women going crazy for this 100-yen Daiso wristwatch?
What to buy at Daiso’s new Standard Products store in Tokyo
Five Daiso souvenirs you should buy in Japan right now
Which 100-yen shop product makes the best janky speaker? We test out 35 different items
Are Daiso’s smartphone VR goggles worth breaking the 100-yen barrier?
Daiso recalls cut-your-finger joke knives for being REAL cut-your-finger knives
Let’s stick hot, cheap electronics near our eyes with Daiso’s heated eyelash curler!【Experiment】
Six awesome travel goods you can find at 100 yen shop Daiso!
Make soy sauce eggs in minutes with popular new Japanese product from Daiso
Can Daiso’s mini washing machine wash your jocks and socks?
Daiso has giant new branch in middle of Tokyo’s Shinjuku neighborhood (and another beneath it)
Nothing is more relaxing than watching this Japanese artist drawing with Daiso crayons【Video】