
Tennis star makes a surprise appearance in a bag filled with snacks and sweets.
After winning the U.S. Open against her idol Serena Williams, Naomi Osaka had a whirlwind of a year in 2019, appearing in commercials for Nissin and Nike, and shutting down reporters who kept asking her to speak in Japanese.
So it’s no surprise that a New Year’s lucky bag would want to pay homage to the 22-year-old tennis champion. However, rather than popping up in a fukubukuro for a sports company or one of her many brand affiliates, we ended up discovering Osaka in an unlikely place: inside a lucky bag for sweet store retail chain Okashi no Machioka.
With bags starting at 1,000 yen (US$9.25), Okashi no Machioka is one of the most popular places to buy fukubukuro at the start of the new year. When we arrived at our closest branch to pick one up, there was a huge line outside before the store’s 11:00 a.m. opening.
By 11:03 a.m., 50 of the 100 lucky bags available had already sold out, so we were glad we arrived early. After paying for our purchase, we brought our bag back to the office and found it was packed with a heap of popular sweets and snacks.
▼ There was a big bag of 36 Lotte mini chocolates, containing dark, milk, and Crunky varieties…
▼ A pack of Tsubuyori Komochi rice crackers
▼ Some Mike Popcorn
▼ Ritz Crackers
▼ Yuki no Yado rice crackers…
▼ Glico Caplico Minis
▼ Glico Tomato Pretz
▼ Meiji Pucca Chocolates
▼ Meiji Strawberry Chocolate
▼ Fettuccine gummy candies…
And, finally… Naomi Osaka in action on a stationery file to promote the “10-second charge” Weider in Jelly energy drink, which is the best-selling nutritional jelly drink in Japan.
All these treats, plus a surprise appearance from Naomi Osaka, meant each item was priced at less than 100 yen, which makes for a great value-for-money fukubukuro.
We highly recommend stopping by Okashi no Machioka to pick up their fukubukuro at the start of the year, but you’ll have to get in quick because, like the Mister Donut lucky bag, this is one of the quickest to sell out year after year!
Photos: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]














Godzilla Store crushes New Year with king of the 2020 fukubukuro lucky bags
Lucky Bag Roundup: Our reporters choose the best fukubukuro of 2015
Ippudo ramen gives noodle lovers a fantastic fukubukuro lucky bag for 2020
Osaka Ohsho’s Food Loss Reduction Eco Lucky Bag a sleeper hit of 2024 fukubukuro season
Krispy Kreme fukubukuro lucky bag comes with cute limited-edition doughnuts for New Year in Japan
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Lawson convenience store opens its first mobile, trailer-style location in Japan
Japan Railways announces unlimited-ride train pass for fall travel
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
Studio Ghibli unveils new anime calendars and diary planners for 2027
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
Ikea hot dog lucky bag is one of the most unusual fukubukuro available in Japan this year
Yoshinoya fukubukuro lucky bag comes with sought-after beef bowl, sold at only one place in Japan
Lucky leaping leopards! It’s the fukubukuro for Osaka ladies and now men too
Starbucks Japan lucky bag showdown! We snag three fukubukuro, but are they all the same?【Pics】
Studio Ghibli retail chain brings out a mystery fukubukuro lucky bag for New Year
What’s in the KFC Japan fukubukuro lucky bag?
What’s inside the lucky bag from Akihabara’s largest adult toy shop?
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Pokémon/Mister Donut lucky bag is this year’s can’t-miss fukubukuro exclusive merch collection
What’s inside the Super Mario lucky bag from Japan?
McDonald’s French fries humidifier is the star of this fukubukuro lucky bag from Japan
Starbucks Japan’s New Year’s lucky bag: One of the rarest fukubukuro of 2024
What’s inside the McDonald’s Japan fukubukuro lucky bag for 2026?
McDonald’s Japan’s 2023 fukubukuro lucky bag first disappoints then redeems itself