
We test the Airism product for three days in a range of conditions.
On 20 June, Uniqlo released their long-awaited Airism face masks around the country, and people raced to stores to get their hands on them. Our own Japanese-language reporter P.K. Sanjun was one of hundreds to line up to buy the masks, which sold out in hours, but according to his review, the product just didn’t live up to the hype.
P.K. can be a harsh critic though, so another reporter from our Japanese team, Mariko Ohanabatake, put her hand up to give the masks a more thorough testing. She wanted to give them more of a chance to prove themselves under a variety of conditions over a three-day period, in the hopes that the masks weren’t really as disappointing in the heat as everyone said they were.
▼ Mariko lined up for an hour on release day to purchase a pack of three medium sized masks for 990 yen (US$9.29).
Airism is a smooth, breathable fabric used in Uniqlo’s cool summer underwear and base layer garments as it “wicks moisture, releases heat, and absorbs sweat” for maximum comfort in summer. So when the new Airism masks arrived in time for this year’s summer season, customers had high hopes that the cool, sweat-wicking fabric would make mask-wearing more comfortable in the warm, humid months.
However, the general consensus amongst customers who’ve bought these new masks is that, surprisingly, they aren’t made for the heat. The reason for this is because the masks have a unique three-layer structure to enhance protective performance, making them noticeably thicker than disposable face masks.
▼ The smooth Airism material does feel good on the skin, though.
When Mariko popped the mask on, the smooth fabric felt cool to the touch immediately. However, that coolness disappeared after about 30 seconds, and Mariko took a look in the mirror to find that the mask looked a little bulky around her face.
On the plus side, it was roomier and covered up a lot more of her face than her go-to non-woven mask, with the cloth going right up to her ears as well.
On Day One, Mariko used the mask inside the air-conditioned office, where the fabric ended up sticking to her mouth every time she breathed. She figured this was due to the thick material, and after her workday, she felt the mask had been stuffy and uncomfortable, particularly when compared to her usual non-woven mask.
On Day Two, Mariko attempted to wear the mask on a sunny day outside. The temperature on this particular day was about 26 degrees Celsius (70 degrees Fahrenheit) with high humidity, and the mask felt much hotter than when she was using it in the office.
▼ While walking outside, her face was covered in more beads of sweat than usual.
After walking around for about two hours, the mask became more and more stuffy. She had to adjust the mask about once every three minutes to breathe in some gulps of fresh air for relief.
When she got home she breathed a sigh of relief as she slipped off the mask, and after seeing it stained with patches of makeup that she’d sweated off inside, she decided to take a look at the back of the pack for washing instructions.
▼ What she found on the back of the pack was this: “Please refrain from wearing the mask during heavy exercise or hot weather.“
What…???? She couldn’t quite believe it. The reason why people lined up for hours to get these masks when they were released was because Airism is a material that’s become synonymous with summertime in Japan. It’s meant to make hot weather more bearable, so to find that the mask shouldn’t be used when it’s warm was more than just surprising, it was baffling.
Still, she paid good money for these masks, and wasn’t about to let them go to waste, so she took the washable face mask to the bathroom…
▼ And popped it into a small tub of water and neutral detergent.
According to Uniqlo, the Airism Mask can be washed and reused about 20 times. Mariko was impressed with how easily the stains disappeared with hardly any scrubbing, however the fabric is pretty thick so it does take a while to dry. After drying it on the line outside at night, it was still moist in the morning and only felt dry around noon, so these need to be used and washed in rotation to avoid being left maskless on a workday morning.
On Day Three, Mariko popped on one of her washed-and-dried masks and headed off to work in the office. There was no bad odour nor noticeable shrinkage, which makes these especially good for repeated use. However, the online reviews from customers were right — the mask is definitely too thick and stuffy to use in summer, and even pose a risk of heatstroke if used in hot and humid conditions.
Still, these’ll be great masks to use during autumn and winter, so it wasn’t entirely a wasted purchase. It’s just a shame that these were hyped up to be summertime mask saviours when they clearly aren’t. Because even after three days of use, Mariko would happily cut up a bra and use that as a face covering before wearing an Airism mask again in summer.
Images: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]









Customers race to Uniqlo for new summer face masks, but are they really worth the hype?
We test out Uniqlo’s “new and improved” Airism mask for form, fashion, and function
Uniqlo redesigns its masks following complaints about original design, new models on sale now
How to make your own sold-out Uniqlo Airism mask in less than two minutes
Uniqlo sister brand GU’s masks have one advantage over Uniqlo’s Airism masks
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Japan’s job-quitting service claims bosses contact it to try to make their employees quit
Trouble making friends? Sticker collecting works surprisingly well
Japanese hotel’s amazingly beautiful lobby is interactive art that changes with the seasons【Pics】
Japan’s gorgeous Mt. Fuji chocolate cake lets you eat the mountain instead of climb it【Photos】
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
We try Yoshinoya’s take on Setsubun ehomaki lucky sushi rolls with mixed results
Cup Noodle mystery meat instant rice returns to Japanese stores after a seven-year absence
We stress-test Uniqlo’s “Impressive Jacket and Pants” to see if they live up to their names
Second round of One Piece inspired wedding dresses now on sale
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Japan cherry blossom forecast update moves up sakura dates for many parts of the country
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Studio Ghibli turns My Neighbour Totoro characters into bag charms for everyday adventures
If you haven’t tried an antenna shop in Japan, you’re missing out
Studio Ghibli releases Spirited Away bags in Japan, based on a mysterious festival
Morning-after pill finally available in Japan without a prescription, must be taken at pharmacy
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
10 times to avoid traveling in Japan in 2026
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Lucky underpants for your face: New masks from auspicious Tokyo store offer pandemic protection
High-price face mask boutiques open in Tokyo, where masks are fashion statement, not political
New Uniqlo concept store opens in Shinjuku, so Mr. Sato gets himself a new workout outfit
Special warm face masks for winter go on sale in Japan, and we test them out
Japanese company creates face masks for musicians
Japanese tactical face mask lets you weather the coronavirus storm while looking awesome【Photos】
We asked a Uniqlo employee what four things we should buy and their suggestions didn’t disappoint
Mayhem at Uniqlo in Japan as customers fight to grab the Jil Sander collection
Lace Bra face masks go on sale in Japan, immediately sell out【Photos】
Awesome Nintendo fan craft idea: Power up your cloth face mask into a Switch-style mask【Pics】
New limited-edition Sailor Moon masks on sale at the Sailor Moon Store
Do this Japanese cosmetics company’s “small face” masks make a big difference in your beauty?
Pandemic hair trend: A haircut to match your mask not your face
Uniqlo teams up with Billie Eilish and Takashi Murakami for exciting new UT collaboration【Videos】
Pokémon Shirts launches new face mask range in Japan【Photos】
Cosplay and rejuvenate your skin at the same time with new Sadako vs Kayako face masks
Custom Kitty kawaii Uniqlo shirts and bags! Sanrio stamps and more with UTMe! DIY design service
Leave a Reply