
Filled with awesome Ghibli character goods, Donguri Kyowakoku has some of the best lucky bags in all of Japan.
At the start of every year, Japanese retailers sell fukubukuro lucky bags filled with mystery items that usually add up to more than the price you pay for the bag. Sometimes these fukubukuro can be hit-and-miss, but one that never fails to disappoint is the lucky bag from Studio Ghibli merchandise retail chain, Donguri Kyowakoku.
In past years, these bags were sold on New Year’s Day on a first-come-first-served basis, creating queues out the front door of branches well before opening time. However, now that the government is asking people to avoid crowds during the pandemic, Donguri Kyowakoku sold their bags via an advance registration system this year, with customers picking up their bags from 28 December.
We got in quick with our reservation to avoid missing out on these sought-after lucky bags, which have been known to sell out within minutes. So it was a happy day yesterday when we got to pick our bag up from the store and take it home to discover what was inside.
▼ Check out the haul below, which cost just 4,000 yen (US$38.57)!
Once again, the Donguri Kyowakoku lucky bag didn’t disappoint, with eight items in total and appearances from some of our favourite characters from the studio’s most well-known films.
The bag contained the following items:
▼ A Kiki’s Delivery Service Cushion Cover, featuring magical black cat Jiji sitting on a windowsill
▼ A Kiki’s Delivery Service Jiji Towel
▼ A Kiki’s Delivery Service Jiji Aluminium Lunch Box
▼ A My Neighbour Totoro tumbler
▼ A My Neighbour Totoro Four Seasons Photo Frame
▼ A My Neighbour Totoro wooden coaster
▼ A My Neighbour Totoro Kurutoga Mechanical Pencil
And a Mary and the Witch’s Flower Handkerchief, which was a nice surprise addition, given that the film comes from Studio Ponoc. The Ghibli connection is strong here, though, as Studio Ponoc was founded by Yoshiaki Nishimura, a former Ghibli employee and producer of Ghibli’s When Marnie Was There.
After going through our haul, we couldn’t believe we’d netted all this gorgeous anime merch for just 4,000 yen! In fact, the Jiji cushion cover was such good quality we reckon it made up the cost of the bag alone, and given that the store’s aluminium lunch boxes usually retail for 2,000 yen and the mechanical pencil costs 880 yen, everything in the bag was great value, and worth much more than the price we paid for it.
It’s a great way to cap off a great year of Ghibli releases from the popular retail chain, who brought us everything from Spirited Away’s mysterious bathhouse spirits to plushies that turn into eco-friendly shopping bags.
Now we can’t wait for another year of Ghibli releases on the horizon, which means we’d better start saving our yen with this coin-gobbling No Face from Spirited Away!
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Studio Ghibli-licensed store Donguri Kyowakoku brings us the fukubukuro lucky bag of our dreams
Studio Ghibli celebrates New Year with a fukubukuro lucky bag packed with anime merchandise
Studio Ghibli fukubukuro lucky bag is a sell-out hit in Japan at New Year
Studio Ghibli fukubukuro: The lucky bag everyone in Japan wants to get their hands on at New Year
【Lucky Bag Roundup 2018】Celebrate New Year with Studio Ghibli merchandise from Donguri Kyowakoku
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
Does a poopy butthole translate to lottery-winning riches in Japan? The results are in!
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
The Straw Hat Students are back with a new One Piece Japanese high school anime short【Video】
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
Donguri Kyowakoku fukubukuro is filled with fantastic Studio Ghibli merch【2016 Lucky Bag Roundup】
Studio Ghibli releases new waffle bags for My Neighbour Totoro and Kiki’s Delivery Service fans
Studio Ghibli scarves, gloves and bags will keep you warm this fall and winter
Studio Ghibli bath mats and towels will help wash your worries away
New Studio Ghibli bedding sets are cool in all senses of the word
Studio Ghibli’s Mother’s Day corn set is a heartwarming gift for Totoro fans
Studio Ghibli anime films get American comic book style update with new glassware collection
Studio Ghibli makes every day magical with new Spirited Away, Totoro and Kiki calendars
Studio Ghibli bento box collections released just in time for hanami sakura-viewing picnics
Studio Ghibli releases new range of cardigans for anime fans
Studio Ghibli summer merchandise puts famous anime characters on Japanese fans and wind chimes
Studio Ghibli releases art crystal puzzles and folding umbrellas for rainy season in Japan
Studio Ghibli releases new anime cushions for Totoro and Kiki’s Delivery Service fans
Studio Ghibli releases Mini Mini Stamp sets featuring top anime characters
Leave a Reply