
Pikachu and Eevee have never looked sweeter.
Valentine’s Day in Japan is all about the chocolate, and the first question to answer in the gift-giving process is whether you’re going to go with homemade or store-bought sweets.
There’s definitely a sentimental, romantic appeal to the home-made route, but don’t write off purchasing your chocolates just yet. Store-bought chocolates mean not just professional-quality taste but appearance too, and when the aesthetics are Pokémon, the make-vs.-buy debate feels like a landslide victory for “buy.”
Japanese confectioner Matsukazeya has just revealed its lineup of Pokémon Valentine Collection chocolates, pairing the 121-year-old company’s culinary skills with the adorable looks of the beloved anime/video game creatures. The star of the lineup is the Large Choco Set (1,404 yen, US$14.60), pictured above, which includes chocolates shaped like Pikachu and Eevee, as well as others bearing the likenesses of Ditto and a Poké Ball.
Meanwhile, the Small Choco Set (648 yen) is for smaller appetites/budgets, and sports its own heart-melting package illustration.
Matsukazeya’s other offerings may not contain any Pokémon-shaped chocolates, but they compensate for this by being bundled with cool merch, so that your Valentine will still have a present once they’ve eaten all their sweets. The Magnet Can Set (1,100 yen), for instance, has removable magnets atop the lids.
▼ Mew and the napping Pikachu are especially cute.
The Lunchbox Set (1,650 yen) gets you a clear-top lunchbox, with Pikachu, Eevee, and Meowth catching a ride on Dragonite’s back, to carry your non-dessert meals too.
The Sweet Clear Pouch (1,320 yen) is covered in different Pocket Monster species (including the long-tongued Gengar) and zips open or shut with a Pikachu-like lightning bolt pull.
And rounding off the options are the Slide Case Choco Set (880 yen) with Eevee and the various Eevee-lution forms…
…and the Petite Bags (715 yen each), available in Pikachu or Eevee versions with corresponding character key chains.
Though we’re still a little over a month away from Valentine’s Day, the Pokémon Valentine Collection chocolates are already on sale at Japanese candy retailers and department stores, in case you want to get an early start on shopping for sweets for your sweetheart (or for yourself, of course).
Source, images: Pokémon official website
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter as he continues his quest to eat as much Pikachu-themed food as he can.








How much Valentine’s Day chocolate do Japanese schoolgirls give, and to who?【Survey】
Survey shows Japanese women would love to be getting some chocolate on Valentine’s Day too
Giri? Tomo? Gyaku? A guide to Japan’s many different kinds of Valentine’s Day chocolate
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
In Japan, women give “obligation chocolate” on Valentine’s Day, but do guys even want it?
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Japan’s Mos Burger creates tempura rice bowl bento boxed lunch burger, but not for its menu
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Awesome Ghibli Howl’s Moving Castle figure is also a puzzle and an organizer[Photos]
Amazing ukiyo-e art exhibit gives you the chance to step inside a woodblock print and snap photos
Five Okinawan foods that have changed our reporter’s view on local cuisine forever
7-Eleven Japan’s “Paper Tiger” sandwich sparks online controversy over deceptive packaging
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Is the coronavirus going to kill Japan’s obligation chocolate Valentine’s Day custom?
This Valentine’s Day, tell him you don’t love him with Japanese women’s “chocolate maggot” recipe
Japanese women explain why they give “obligation chocolate” to male coworkers on Valentine’s Day
Chocolate-fed sushi fish set to become a Valentine’s Day treat in Japan
ChatGPT vs. loving wife: Who can pick better Valentine’s Day chocolate for a husband?【Experiment】
Tokyo opens entire store dedicated to helping women buy obligation chocolate for Valentine’s
Starter Pokémon sweets from Tokyo chocolatier Mary’s give fans early start on Valentine’s choco
Only one demographic in survey is happy about Japan’s workplace obligation Valentine’s chocolate
Han Solo and other Valentine’s Day chocolates we weren’t lucky enough to get
Godiva runs full-page ad asking Japanese women to stop buying so much Valentine’s chocolate
Don’t bother, ladies: Survey reveals most Japanese guys don’t want your Valentine’s chocolate
Avoid a Valentine’s Day Disaster with Valentine’s Insurance
Japanese masturbatory aid Tenga offers Valentine’s Day gift set with banana chocolate, socks
Chocolate Totoro cream puffs and cakes coming to Japan’s Ghibli bakery for Valentine’s Day【Pics】
Give your loved ones stag beetle larvae and more this Valentine’s
This Valentine’s Day make the planets align with a set of celestial chocolates
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters