
New drink is said to have a taste unique to Japan, but what does our Japanese reporter think about it?
Every year in Japan, Starbucks customers are treated to not one but two limited-edition festive Frappuccinos for the holidays. After getting a taste of the first Frappuccino, which was filled with chocolate and strawberries and released on 1 November, it’s now time to wrap our lips around their second festive offering, which is all about Toasted White Chocolate.
▼ The new flavour combo, available in a hot mocha version as well, was released on 24 November.
According to the chain, this new beverage is based on the Toasted White Chocolate Frappuccinos popular during the holidays in the U.S., but with a taste unique to Japan. Starbucks says customers here prefer lighter beverages that are less sweet and more refreshing, and so that’s what this one aims to deliver to taste buds around the nation.
▼ Marshmallows and a dusting of sparkly sugar on top conjure up images of a white Christmas.
The base contains milk, with whole cookies blended into it and a good dollop of white chocolate sauce for added decadence.
▼ No caffeine in this cold beverage.
The drink looked as light and airy as a fresh mound of powder snow, but dipping the spoon inside revealed there was a lot more to it, as it was filled with tiny cookie chunks.
These little cookies pieces were the absolute star of the show, giving the chocolatey drink an addictive mouthfeel that had our reporter K. Masami delivering spoonful after spoonful to her eager taste buds at lightning speed.
It didn’t taste entirely like the usual Japanese beverages she’s had at Starbucks in the past, as there was something foreign about it, and after a few more spoonfuls, she realised what it was.
▼ It was like drinking an American cookie, but with slightly less sugar.
American cookies taste very different to the ones you get in Japan, so this was a nice surprise for Masami. And seeing as the beverage is part of a series designed to take your taste buds on a trip to different “world markets”, it really hit the mark by capturing a familiar American flavour while adapting it to suit local tastes.
▼ And as far as Masami is concerned, drinking cookies is a pretty great way to celebrate Christmas.
The Toasted White Chocolate Frappuccino (638 yen [US$5.56] for a Tall) and the Toasted White Chocolate Mocha (priced from 501 yen for a Short) are currently on the menu at Starbucks locations around Japan until Christmas Day. That’s also the same sales period for Starbucks’ limited-edition holiday drinkware, so if you stop by in the lead-up to Christmas, be sure to keep an eye out for those too while you’re there!
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Christmas in a cup or festive fail? We try Starbucks Japan’s first Frappuccino for the holidays
Starbucks Japan’s new Christmas Frappuccino: festive fantasy or festive fail?
Starbucks unveils new festive Christmas Frappuccinos and drinkware for 2021
Christmas arrives at Starbucks Japan with first festive Frappuccino for 2022
We try the new Christmas Frappuccino from Starbucks Japan
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Beautiful exclusive Totoro tenugui towel is a gift from Disney to Ghibli physical media buyers
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Yakuza members arrested for building a road on mountain they don’t own
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Sanrio eco-friendly plushies are here for the earth-conscious lovers of all things kawaii
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese government sets up new group to deal with trading card boom
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan now has human refrigerators inspired by Japanese vending machines
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
We try the new Starbucks Santa Boots Chocolate Frappuccino in Japan【Taste test】
Christmas arrives at Starbucks in Japan with new festive Frappuccino and drinkware
Christmas arrives early at Starbucks in Japan with new Merry Cream Frappuccino
Starbucks Japan’s Christmas customisation is the festive treat you need to try these holidays
We try the Nutty White Chocolate Christmas Frappuccino from Starbucks Japan
We try Starbucks Japan’s first Christmas Frappuccino for 2020
We try Starbucks Japan’s new Pistachio Christmas Tree Frappuccino drinks
Starbucks Japan releases its second festive Frappuccino for 2022, but is it as good as the first?
Starbucks Japan unveils new Christmas Frappuccino and drinks for the 2022 holiday season
Starbucks Japan unveils new Santa Boots Chocolate Frappuccino for Christmas 2019
We try the new Starbucks Classic Tiramisu Frappuccino from Japan
Starbucks Japan’s new Valentine’s Day Frappuccino is like a drinkable opera cake
We try Starbucks Japan’s new White Chocolate Snow Frappuccino drinks
Is Starbucks Japan’s new Gohobi Melon Frappuccino really the ultimate melon Frappuccino?
Can Starbucks Japan’s new Frappuccino and “cheer up” drink really change your mood?
Starbucks’ newest Japanese Frappuccino is here, but is this early Christmas present all we wanted?