
Lawson, 7-Eleven and Family Mart go head-to-head in this konbini battle but there can only be one winner.
Japanese convenience stores sell a wide variety of rice balls, containing all sorts of fillings like salmon roe, Spam, and even full bentos.
For those times when you don’t want any filling at all, though, and don’t want to deal with the fuss of seaweed either, customers can rely on the salted rice ball, which contains nothing but — you guessed it — salt and rice.
Some might argue this is the hardest rice ball to do well, seeing as there are no additional flavours to hide behind, so a perfect salt-to-rice ratio and good quality ingredients is paramount. Our reporter Seiji Nakazawa was in the mood for a bit of plain rice after indulging over New Year, so he figured now was a great time to try out the salted rice balls from Japan’s top three convenience store chains.
▼ Left to right: Family Mart, Lawson, 7-Eleven
Seiji wanted to find out which of the three chains produced the best salted rice ball, and judging by price alone, he had high expectations for the 7-Eleven variety, which, at 108 yen (US$0.93), was priced slightly higher than the other two, both priced at 100 yen each.
In terms of packaging, the quality also put 7-Eleven at the top of the rice ball triangle, followed by Lawson and then Family Mart. Once he’d stripped them all of their packaging, though, their appearances looked, well…
▼ Left to right: Family Mart, Lawson, 7-Eleven
…exactly the same?
These triangular rice balls all looked pretty much identical. If he had to find a point of difference, he might say that the Family Mart rice ball looked a bit like an isosceles triangle, but really, if this were a blind-tasting, he’d probably think all three came from the same chain.
The only way to truly discover their differences would be through the tasting, so Seiji picked up the 7-Eleven rice ball and bit into it.
This was a great rice ball. The texture was light and airy, and the plumpness of each grain of rice was beautifully well retained, without any tight compaction, to create a fresh and satisfying mouthfeel. The salt was subtle but undeniably there, bringing a richness to the flavour. This would be a hard rice ball to beat.
▼ Next up, we have the salted rice ball from Lawson.
This was a lot tighter by comparison, creating a firm and chewy texture. Compared to 7-Eleven, this felt like a clump of rice, as he wasn’t able to enjoy the texture of individual grains, and it kind of reminded him of the rice balls his mother made for him in the mornings. To be honest, this onigiri felt like it’d just been hurriedly slapped together — sorry, mum!
▼ Finally, we come to the Family Mart rice ball. How would this one fare?
It was surprisingly good! The texture was similar to the rice ball from 7-Eleven, which respected the rice by giving it room to breathe, unlike the offering from Lawson. While Seiji felt like the Lawson rice ball flavour was lacking in flavour, this one was spot-on with the salty seasoning.
After a few more bites of each variety and some serious contemplation, Seiji deemed the winner of this salted rice ball showdown to be…
7-Eleven!
Seiji gave the top award to 7-Eleven for its light salty flavour and plump, moist grains of rice. However, those who want to buy lunch with only one hundred-yen coin should look no further than Lawson, because they’re a great option at that price point. That means Family Mart slots in at third place this time, but hey, at least they have the best beef stew.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]










Which Japanese convenience store has the best salted onigiri rice balls?
The difference between onigiri rice balls in Tokyo and Osaka
Japanese convenience store showdown: Who’s got the best red rice sekihan rice balls?【Taste test】
In celebration of Onigiri Day, we compare rice balls from three different convenience stores
Which Japanese convenience store sells the best onigiri rice balls?【Taste test】
10 times to avoid traveling in Japan in 2026
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Things get heavy with the Gold Lucky Bag from Village Vanguard
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
This quiet forest cafe in Japan lets you read all day in the house of a famous author
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
Japanese department store rooftop is a secret oasis where you can escape the crowds in Tokyo
Brand-new theme park in Japan charges foreign tourists 25 percent more than locals for tickets
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Who makes Japan’s best Spam-style onigiri convenience store rice ball? Let’s find out【Taste test】
Japanese convenience store showdown – Who’s got the best ikura rice balls?【Taste test】
Which Japanese convenience store has the best premium pork buns?
Are high-end convenience store rice balls really packed with more ingredients?
Which Japanese convenience store has the best steamed pork buns?【Taste test】
The surprising semi-secret ingredient in many Japanese convenience store rice balls: oil
Which Japanese convenience store has the best koppepan hot dog buns?
Japanese convenience store’s newest rice ball filling: Nothing at all, and why we’re OK with that
Ramen egg showdown! Which Japanese convenience store makes the best nitamago?【Taste test】
Which Japanese convenience store has the best steamed curry buns?【Taste test】
Which Japanese convenience store has the best onsen tamago hot spring eggs?
Which Japanese convenience store sells the best pizzas?【Taste test】
Which convenience store has the best kakuni Japanese braised pork? We find out【Taste test】
Which Japanese convenience store sells the best fried chicken?
Onigiri taste test: Which convenience store will win?
Leave a Reply