
The popular 3D screen isn’t just for cats anymore.
Nike Japan took over the giant Cross Shinjuku Vision screen for the week of March 21 to showcase Nike Air Max for the model’s 35th anniversary on #AirMaxDay on March 26. The screen showed different Air Max models over the years with colorful 3D graphics and sound effects.
While the week of March 21 is already over, Nike Japan uploaded a video of the ad on their Twitter account for those that can’t make it to downtown Tokyo.
新宿東口に巨大なエアマックスが登場 👀 🔴⚪️🔴
— Nike Japan (@nikejapan) March 22, 2022
ナイキエアはシューズの域を超えた、進化し続けるアイディア💭
みんなにとって、ナイキエアとは?📢 コメント欄に教えて👇#AirMaxDay #エアマックス pic.twitter.com/vXTDkkfd52
The 30-second ad also features a glimpse of another popular Cross Vision character, so watch until the end!
▼ If you’re a sneaker head, you may know exactly what model of Air Max this is.
The video starts with a Nike shoebox and what appear to be black, red, and white balloons that transform into a pair of Air Max 1 first released in 1987.
▼ Same model, different color scheme.
The shoes disappear behind a pair of paper sliding screen doors, then reappear as a pair of shoes in oranges, reds, and black tones.
▼ Air Max comes in a ton of different colors and styles to suit your personality.
▼ Like flowers? Put ’em on your shoes!
Then they go through a few more design transformations before appearing to glitch out and disappear back into their shoebox.
▼ Wait… those aren’t for you, kitty!
And if you watched the video, yes, you’re right! Those are the paws of the famous Cross Shinjuku Vision cat, who decides to take the Air Max 1s for themselves. What a cat would do with a pair of Nikes, we can only imagine.
Many Nike fans around the world responded to the Tweet expressing their love for Air Max:
“The first pair of shoes I bought with my allowance were Nikes!”
“This brings back memories.”
“I really want these.”
“This is awesome!”
March 26 marked Air Max Day, so unfortunately, the ad is no longer running live. But this Tweet will be on the account for a while, so you can watch to your heart’s content!
Sources: Twitter/@Nike Japan via Neto Rabo, Nike
Images: Twitter/@Nike Japan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Nike releases izakaya sneakers in Japan【Photos】
Sakura sneakers, in three different varieties, now on sale from Nike 【Photos】
Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for
Nike Air Mo’ Money sneakers with Japanese text and yen symbols are the coolest kicks around
New cherry blossom sneakers from Nike feature real images of sakura in five awesome designs
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Randomly running into a great sushi lunch like this is one of the best things about eating in Tokyo
Japanese zoo penguin falls in love with cutout of cute anime penguin girl
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Poké Ball cakes here for limited but long time to celebrate Pokémon franchise’s 30th anniversary
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Nike’s new anime mecha sneakers look Gundam awesome【Video, photos】
12 tabi split-toe sneakers to add a ninja flair to your casual everyday wear
Ninja-themed sneakers are the perfect footwear for the contemporary shadow assassin
Fans use Nike customisation service to create awesome Pokémon Sneakers
Nike’s newest addition to ISPA sneaker line blends Japanese tradition and contemporary style
Pompompurin and his cute little butt take over Shinjuku’s famous 3-D billboard
Tear up the stage and the 2020 Tokyo Marathon with kabuki-inspired ASICS sneakers
Japanese takoyaki chain brings out sneakers with fun food details
If Evangelion heeled sneakers are on your feet, all’s right with the world with new shoe line
Sakura steps deeper into anime fashion world with sailor-collar Cardcaptor sneakers and necklace
Looking for a new New Balance? Try these rare “Nyu” handmade sneakers from Japan
New Trigun sneakers are the perfect footwear for your next stampede across the anime badlands
Reebok teams up with fashion brand Yoshiokubo for traditional-culture-inspired sneakers
Keep running right with new line of Super Mario Bros-themed sneakers from Converse
From kicked to the curb to stylish kicks, here come Mega Man sneakers!
Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama
Onitsuka Tiger now sells Shinkansen sneakers that cost more than a trip on the bullet train
Leave a Reply