
New lineup gives us good reason to say “Pizza Beautiful Day”!
Earlier this month, Pizza Hut wowed its customers in Japan with a new “Guilty ‘Ura’ Menu” (“Guilty ‘Secret’ Menu“), consisting of the following three new menu items.
▼ The “Pizza no Ii Toko Kasanete Hitoguchi Ura Hut Melts” (“Secret Hut Melts With All the Best Pizza Parts Layered in One Bite”), priced at 1,580 yen (US$10).
▼ The “Mayochiki de Chicken wo Hasanda Ura Pizza Sando (“Pizza Sandwich With Chicken Inside a Mayo-Chicken Pizza”). priced at 780 yen.
▼ And the “Tabetai Chicken Zenbu Iri Ura Side Box” (“Secret Side Box With All the Chicken You Want”), priced at 1,580 yen.
While those three tasty new meals were only meant to be on the menu from 7-16 June, they proved to be so popular that the chain has decided to bring them back for an extended period, and this time they’re adding two new items to the Secret Menu for a limited time.
As the above image shows, the two new items coming our way are burgers, which is a brand new development for Pizza Hut. The first new burger is called the “Pizza-ya na no ni Rice Chicken Burger” (“Even Though It’s a Pizza Chain, Rice Chicken Burger”), and it contains two rice “buns” with a bulgogi and tatsuta chicken filling.
The rice patties are browned with soy sauce and made from 100-percent domestically produced rice, while the filling contains a flavourful mayonnaise sauce, bulgogi beef, and chives — three ingredients from Pizza Hut’s popular bulgogi pizza. Mozzarella cheese and gouda cheese bring everything together, giving us a fusion pizza burger filled with familiar flavours.
The other burger, the “Pizza-ya na no ni Chicken & Chicken Burger” (“Even Though It’s a Pizza Chain, Chicken & Chicken Burger”), looks just as tantalising.
This one swaps out the buns for Japanese-style tatsuta chicken pieces, adding an extra layer of meaty flavour to the bulgogi pizza filling. The chain says this one is hard to eat, but delicious, and both burgers have an addictive flavour that will fulfil all your guilty desires, leaving you feeling satisfied and full afterwards.
We certainly weren’t expecting Pizza Hut to be the place to go for burgers, or chicken for that matter, but judging by the look of these two new menu items, we’ll definitely be giving them a try while they’re available. Priced at 780 yen each, the two burgers, and the three other Guilty ‘Secret’ Menu items, will only be in stores for 12 days, from 19-30 June.
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!






Pizza Hut releases secret burgers in Japan…but are they any good?
Pizza Hut’s limited-time “Secret Menu” puts hearty new twists on classic menu items
Pizza Hut adds a “Guilty Secret” sandwich to its menu for a limited time
Pizza Hut Japan creates Teritama Hut Melt teriyaki and egg pizza for cherry blossom season
Pizza Hut Japan now sells…grilled cheese ramen?!?
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Umamusume food and drinks dash into real world at Family Mart convenience stores[Taste test]
Pizza Hut Japan’s new ie-kei ramen pizza is here and weird, but is it tasty too? [Taste test]
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Ed Sheeran’s “I Don’t Care” gets official Japanese parody video starring Blouson Chiemi 【Video】
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Eastern Japan high school graduating class’s wallets robbed during ceremony
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Number of foreigners living in Japan has grown 50 percent in four years, hits historic high
Train station platform ramen store closes its doors on half a century of history in Tokyo
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Pizza Hut releases Tsukimi Moon-Viewing pizzas for 2025, with industry-first “shadow picture box”
Pizza Hut Melts bring a new twist to tsukimi moon-viewing in Japan
Pizza Hut x Tamagotchi collaboration features first-ever pink-dough pizza
Rice Pizza?! Pizza Hut creates a new base for customers in Japan
Pizza Hut Japan tries to win over pineapple haters with new bulgogi meat pizza【Taste test】
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Moon-viewing pizza comes to Pizza Hut Japan for tsukimi season
Pizza Hut teams up with Japanese fitness chain to bring you “diet pizzas”【Taste Test】
Pizza Hut Japan unveils new matcha pizza, crafted with a Kyoto tea shop founded in Uji in 1860
Pizza Hut’s new rice pizzas debut in Japan, but are they any good?
Pizza Hut adds a “too much coriander” pizza to its lineup in Japan
Pizza Hut’s new Oreo pizza is like nothing we’ve ever eaten before
Pizza Hut Japan’s one-handed matcha dessert pizza is a hot mess (we mean that as a compliment)
Burger King adds Clown Fries and craft buns soaked in butter to menu in Japan
Pizza Hut’s sakura pizza takes cherry blossom season to weird places in Taiwan