
We find out if some lottery winners get a better deal than others.
You know it’s going to be a good year when you get your hands on a Starbucks fukubukuro lucky bag, because no matter how much you love the chain, only lucky winners of a year-end lottery are able to purchase them.
Our reporter Seiji Nakazawa was one of four lucky winners out of 20 applicants in our office, and as it had been three years since he was last successful, he was particularly excited to pay the purchase price of 8,800 yen (US$56.49) for it.
▼ Winners can either opt for pick-up or delivery on New Year’s Day, and Seiji chose the latter.
Fellow reporter Masanuki Sunakoma was another lucky winner and he beat Seiji to the punch when it came to reporting on the contents of his bag, revealing his haul below:
・Tote bag
・Zippered pouch
・Four stickers
・Bag-in-bag
・Stainless Steel Logo Bottle (473 millilitres)
・Lucky Bag Limited Stainless Steel Bottle A (355 millilitres)
・Pike Place Roast Coffee (250 grams)
・Coffee Bean Exchange Card (Valid from 6 January-4 July, 2025)
・Seven drink tickets (Valid from 1 January-29 June, 2025)
Starbucks makes it clear to applicants that the goods may differ from bag to bag, so Seiji was keen to find out how his haul would compare to Masanuki’s. Unpacking his bag revealed the following contents:
・Tote bag
・Zippered pouch
・Four stickers
・Bag-in-bag
・Can-shaped Stainless Steel Bottle Vertical Gradation (355 millilitres)
・Lucky Bag Limited Stainless Steel Bottle A (355 millilitres)
・Pike Place Roast Coffee (250 grams)
・Coffee Bean Exchange Card (Valid from 6 January-4 July, 2025)
・Seven drink tickets (Valid from 1 January-29 June, 2025)
The only difference here was the Can-shaped Stainless Steel Bottle, and Seiji preferred the plain design so in his eyes, he was the winner.
Another thing Seiji liked about the fukubukuro was the tote bag, as it was made with a nice, crisp fabric that was, in his opinion, nicer than previous years, when the totes were made with a quilted fabric.
▼ The inside looked just as nice as the outside, and it was a much better fit for Seiji’s style.
Seiji was very happy with everything he received in his Starbucks lucky bag, and the fact that he was able to purchase it at all made it that much sweeter. Now he’s keen to see how his bag compares to those of the other two winning reporters!
Photos©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!








What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
Starbucks Japan’s New Year’s lucky bag is one of the most sought after fukubukuro of 2023
Starbucks Japan reveals new holiday goods for the 2024 festive season
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
American tourist in Japan arrested on charges of attempted murder and arson
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
Solo travel in Japan: $3 all-you-can-drink deal at this conveyor belt restaurant is a fun time for one
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan Railways announces unlimited-ride train pass for fall travel
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Starbucks Japan’s Lucky Bag #3: A fukubukuro to end all fukubukuro
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Starbucks Japan unveils new Holiday goods for 2024
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Starbucks Japan’s New Year’s lucky bag: One of the rarest fukubukuro of 2024
Starbucks Japan releases exclusive new pyjama drink and goods in collaboration with Gelato Pique
Comparing two Starbucks fukubukuro shows just how different lucky bags can be
Starbucks Reserve Roastery Tokyo releases exclusive Christmas goods in Japan
Starbucks x Peanuts collaboration brings Joe Kind Snoopy to Japan with exclusive drinks and goods
Starbucks Japan reveals new sakura drinkware collection, inspired by cherry blossoms in the sun
Starbucks Japan unveils new limited-edition drinkware and goods for spring
Starbucks Japan unveils final sakura collection for hanami season 2024
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
Christmas arrives at Starbucks in Japan with new festive Frappuccino and drinkware
Starbucks Japan’s new sakura collection arrives in stores for hanami season 2024