
We find out if some lottery winners get a better deal than others.
You know it’s going to be a good year when you get your hands on a Starbucks fukubukuro lucky bag, because no matter how much you love the chain, only lucky winners of a year-end lottery are able to purchase them.
Our reporter Seiji Nakazawa was one of four lucky winners out of 20 applicants in our office, and as it had been three years since he was last successful, he was particularly excited to pay the purchase price of 8,800 yen (US$56.49) for it.
▼ Winners can either opt for pick-up or delivery on New Year’s Day, and Seiji chose the latter.
Fellow reporter Masanuki Sunakoma was another lucky winner and he beat Seiji to the punch when it came to reporting on the contents of his bag, revealing his haul below:
・Tote bag
・Zippered pouch
・Four stickers
・Bag-in-bag
・Stainless Steel Logo Bottle (473 millilitres)
・Lucky Bag Limited Stainless Steel Bottle A (355 millilitres)
・Pike Place Roast Coffee (250 grams)
・Coffee Bean Exchange Card (Valid from 6 January-4 July, 2025)
・Seven drink tickets (Valid from 1 January-29 June, 2025)
Starbucks makes it clear to applicants that the goods may differ from bag to bag, so Seiji was keen to find out how his haul would compare to Masanuki’s. Unpacking his bag revealed the following contents:
・Tote bag
・Zippered pouch
・Four stickers
・Bag-in-bag
・Can-shaped Stainless Steel Bottle Vertical Gradation (355 millilitres)
・Lucky Bag Limited Stainless Steel Bottle A (355 millilitres)
・Pike Place Roast Coffee (250 grams)
・Coffee Bean Exchange Card (Valid from 6 January-4 July, 2025)
・Seven drink tickets (Valid from 1 January-29 June, 2025)
The only difference here was the Can-shaped Stainless Steel Bottle, and Seiji preferred the plain design so in his eyes, he was the winner.
Another thing Seiji liked about the fukubukuro was the tote bag, as it was made with a nice, crisp fabric that was, in his opinion, nicer than previous years, when the totes were made with a quilted fabric.
▼ The inside looked just as nice as the outside, and it was a much better fit for Seiji’s style.
Seiji was very happy with everything he received in his Starbucks lucky bag, and the fact that he was able to purchase it at all made it that much sweeter. Now he’s keen to see how his bag compares to those of the other two winning reporters!
Photos©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!








What’s in Starbucks Japan’s fukubukuro lucky bag for 2025?
Starbucks Japan’s Lucky Bag #3: A fukubukuro surprise we weren’t expecting
Starbucks Japan saves the best for last in our fukubukuro lucky bag haul
Starbucks Japan reveals new holiday goods for the 2024 festive season
Starbucks Japan’s New Year’s lucky bag is one of the most sought after fukubukuro of 2023
What makes a good boss in Japan? Workers sound off in survey
Things get heavy with the Gold Lucky Bag from Village Vanguard
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Rakuten randomly offers 58 New Year’s osechi feasts in Japan, but did we get a star or a dud?
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Akihabara pop-up shop sells goods made by Japanese prison inmates
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
“Hey, Japanese taxi driver, take us to the best seafood joint in Otaru!”
Manga artist and adult filmmaker lists Miyazaki anime among the worst, “most dangerous” out there
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Starbucks Japan’s Lucky Bag #3: A fukubukuro to end all fukubukuro
Starbucks Japan unveils new Holiday goods for 2024
Starbucks Japan releases exclusive new pyjama drink and goods in collaboration with Gelato Pique
Starbucks Japan’s Lucky Bag #2: Is it as good as the first fukubukuro?
Starbucks Japan’s New Year’s lucky bag: One of the rarest fukubukuro of 2024
Comparing two Starbucks fukubukuro shows just how different lucky bags can be
Starbucks Reserve Roastery Tokyo releases exclusive Christmas goods in Japan
Starbucks x Peanuts collaboration brings Joe Kind Snoopy to Japan with exclusive drinks and goods
Starbucks Japan reveals new sakura drinkware collection, inspired by cherry blossoms in the sun
Starbucks Japan unveils new limited-edition drinkware and goods for spring
Starbucks Japan unveils final sakura collection for hanami season 2024
Starbucks Japan lucky bag is the most hard-to-get fukubukuro of the New Year
Christmas arrives at Starbucks in Japan with new festive Frappuccino and drinkware
Starbucks Japan’s new sakura collection arrives in stores for hanami season 2024
Starbucks Japan reveals new winter holiday goods to wrap up 2024
Leave a Reply