Supermarkets all across Japan have been struggling to keep up with demand for that barely-tolerated gritty beverage known as tomato juice. This is the latest in an ongoing series of food fads many in the country believe to be effective in reducing weight like cabbage and bananas.
At the beginning of February one supermarket in Osaka had a well-stocked shelf of tomato juice daily, most likely catering to the odd person avoiding blood clots or making Bloody Marys. However, on the weekend of February 10, hordes of shoppers descended on their supply of juice like so many locusts on a farm. By the 14th, the staff was turning desperate dieters away as new shipments could not reach them in time.
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