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Japanese culture has more or less made peace with the fact that the things we eat used to be alive. Part of the reason people in Japan say itadakimasu, literally “I will receive,” at the start of a meal is to verbalize their gratitude for receiving the life of the ingredients that make up the dishes. Sashimi that’s served still moving is considered a delicacy, because what’s fresher than seafood that’s arguable not even entirely dead?

Still, even Japan generally has limits of how much it wants to imagine the former life of the tasty morsels it’s dining on, which is why one startling fried chicken advertisement is drawing a mixture of gasps and chuckles.

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South Korean shoppers literally leap off walls for free The North Face goods

Teaming up with the South Korean ad agency Innored, popular outdoor brand The North Face set out to promote their slogan, “Never Stop Exploring,” by challenging unwitting customers to prove that they are worthy of the pricey goods that they were trying on.

Based on their expressions of confusion, shock and utter fear, none of these customers were planning on being especially adventurous that day, but as the floor opened up beneath them and a selection of The North Face goods was dangled before their eyes as they clung to the wall, they soon found their inner adventurer.

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(Self) Attack on Censorship! Gruesome titans skip humans and eat fast food in Tokyo station ads

If you’re a fan of the wildly popular manga and anime series Attack on Titan, then you’ll be more than familiar with the violent and jarring scenes of gigantic monsters biting off and chewing human heads, arms and various other body parts. But while you might expect such gruesome images in your comic books, commuters riding the Tokyo subway might not appreciate seeing such gory poster images on their way to work every morning.

So when advertising a new Attack on Titan exhibit opening next month at a Tokyo museum, the poster designers decided to creatively self-censor their own work with some very cleverly placed food items.

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Yahoo! Japan’s “50%-off” campaign isn’t quite what it seems

When Japan’s Yahoo! Shopping introduced their 15-year anniversary sale with the promise of ‘50% off’, people were of course looking forward to getting their hands on some half-price bargains. However, the products on offer turned out to be nothing like anyone was expecting…

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An Indian company is using a cartoon of the shooting of a 14-year-old girl to sell mattresses

In 2012, at the age of 14, a Taliban gunman climbed onto a bus Malala Yousafzai was riding in and shot her in the head. Though she nearly died in the attack, Yousafzai recovered, and courageously returned to advocating on behalf of girls’ education rights. She has become internationally famous for her activism in favor of allowing women the same educational opportunities as men, both in her native Pakistan and abroad.

Unfortunately, the Indian mattress company Kurl-on decided to use the shooting incident as fodder for one of its latest print ads.

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This couple is waaaaayyyy too happy about their mediocre lot in life

In any other country this advert where two people proudly announce: “Our total annual income is 3.55 million. We bought our mansion!” would be one of those pie-in-the-sky pipe dreams that many young professionals could only dream of.

However, in Japan this ad has left people feeling despondent about the future of the country and thinking to themselves, “I wouldn’t be smiling so much, if I were them.”

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Sprint takes a cue from popular Japanese ad campaign in bizarre “Framily” commercial

Sprint’s new commercial featuring a “framily” that includes a father who is a talking hamster and daughter who only speaks French is definitely weird. If you live in the US, you may have caught the 30 second clip during prime time Monday evening and were left with an upturned eyebrow and slight frown. But this strange commercial isn’t quite an original creation. The Sprint framily was actually inspired by a long-running marketing campaign over in, you guessed it, Japan.

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Japanese alcohol company accused of advertising to children, pulls commercial off the air

It seems Japanese companies can’t keep themselves out of trouble this week. First, an ANA commercial starring a Japanese man wearing a long nose and blonde wig had some groups offended, prompting the company to issue an official apology. Now, an advertisement from Kirin, one of the largest producers of alcohol in Japan, has parents crying foul over the use of a friendly green frog that could appeal to children.

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How to Convert Minutes to Cheeseburgers? New McD’s Ad Campaign

You will stop thinking in minutes and hours, and start seeing time in terms of cheeseburgers and milkshakes, if the McDonald’s new ad campaign’s persuasive power works its charms.

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