giri choco
For years, women in Japan have given chocolate to male coworkers for Valentine’s Day, but this year is probably going to be different.
Things get personal, and sweet, in the latest chapter of the ongoing difference of opinions about a Japanese cultural tradition.
Survey results indicate that Japan’s Valentine’s Day custom of giri choco may soon become a thing of the past.
Message from Belgian confectioner is a bolt from the blue, but the makers of Black Thunder are only too happy to play along.
The king of giri choco is here to help women who have to buy chocolate to give to all the guys they’re not attracted to on Valentine’s Day.
Enjoy your night alone, and also some sweets.
Defender of Japan’s “obligation chocolate” culture tempts us with another cheap yet awesome dessert.
A tasty, clever way to say “We’re just friends” in a country where women give chocolate to both lovers and platonic male acquaintances on February 14.
With Valentine’s Day approaching, the Tokyo-based candy company says “You do you, and we’ll do us.”
In Japan, women give chocolate to men on Valentine’s Day, but are guys going to get what they really want?
Belgian confectioner maker says enough is enough with Japan’s practice of women giving male coworkers “obligation chocolate.”













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