Nintendo is celebrating Japan’s hardworking dairy farmers on June 1, otherwise known as “Milk Day,” and what better way then inviting them to a large-scale match of 1-2-Switch’s Milking mini-game?
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Discovered in an otaku mecca and seemingly protected by the Nintendo franchise’s legendary Triforce.
Nintendo fans set up the gadgets to play Zelda’s iconic “secret” and “treasure” music, and the results are awesome.
Loving parent pulls the switch with Nintendo-loving son’s latest creative project.
Super Mario, Pokémon, and Zelda series salutes among the winners in global design contest.
If you want it, you’ll have to move quick, before Nintendo banishes it to the Twilight Realm.
Advance sale of super-cute Kirby clothing called for celebration in a Kirby-themed room with cute Kirby cupcakes!
Make your everyday life a little more legendary with a Hylian shield shoulder bag and other Nintendo nods.
Further proof that the beloved, globular Nintendo video game star is marketed very differently in the two countries.
27 years after the first 8-to-16-bit Nintendo video game migration, it might be time to do it all over again, so we called the company to see if they’d give us any more info.
Nintendo is suing a go-kart and costume rental business for infringing on their Mario Kart copyright.
Corey Bunnell, the most unexpected and unintentional inspiration to aspiring game designers.
Intricate process creates characters that look as cool now as they did in the 8-bit and 16-bit eras.
Pokémon HeartGold and SoulSilver accessory once again shows that Nintendo will not be rushed in showing its hand.
Why isn’t Nintendo marketing its new system like this?
















Japanese ninja certification exam attracts 131 candidates from Japan and abroad
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Suspected Japanese ice cream cartel under investigation for price-fixing
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Pokémon coming to Japan’s highway rest stops with exclusive merch and stamp rally this summer
New adorable Osaka foodie destination, Chiikawa Bakery Osaka, opening soon with crazy ramen bread
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
100-meter tall Hello Kitty artwork appearing on Japanese Ferris wheel, jumbo Pompompurin nearby
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Tokyo has a cafe that prohibits talking inside, and here’s why it’s awesome
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Studio Ghibli turns anime characters into “Friendly Bags” for merchandise range in Japan