WTF is a Fuckin’ Sale?

Recently, a lot of fuss was made over an advertisement spotted near the Amerikamura (American Village) area of Osaka. Although overlooked by most Japanese who walked by, the posters hit English speaking foreigners like a slap in the face. It read: “Fuckin’ Sale — All 20% Off”.

This poster and the ensuing controversy surrounding it raises more questions than it does answers for both Japanese and Western people.

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