Watch our team of zany reporters run around in loincloths as they attempt to beat Beat Takeshi.
fundoshi
A sneak peek at the hottest thing to come out of Japan this winter!
Loincloths make a comeback with the popularity of fundoshi dance videos and the oppressive heat of Japanese summer rearing its ugly head.
Fundoshi, or type of traditional Japanese underwear, are currently experiencing a resurgence in popularity. We asked a specialist why they’re so great!
Traditional Japanese fundoshi loincloths are both functional and fashionable, providing modesty for the modern man while still allowing a healthy influx of air around one’s nether regions. In fact, fundoshi are currently enjoying a revival of popularity in Japan, perhaps as a result of some men rebelling against constricting tighty whities and boring boxer shorts.
Our Japanese writers love them, and now some of the players from J-League division 2 football team V-Varen Nagasaki have lent their talents to advertise a range of crotch drapery designed to make fundoshi fun for football fans.
Boy, have we ever got a treat coming up for all of you loyal Rocketeers!
To help ring in the new year, our staff is busy putting the finishing touches on a 2015 calendar featuring the classy men of our sister site, the Japanese language edition of RocketNews24. Not wanting to be outdone by all the other “eye candy calendars” out there, our team of Japanese writers have truly gone all out to show their appreciation for all the love and support they’ve received from our readers over the past year.
Get ready to feast your eyes on a sneak preview of what’s about to become the sexiest 2015 calendar ever to grace the internet!
Here at RocketNews24 there’s nothing we like more on a man (or indeed a woman) than a dashing fundoshi. While we believe the traditional Japanese underwear that’s part-apron, part-loincloth is suitable for any occasion, we’re prepared to accept that they’re mainly seen at matsuri (festivals) these days.
So when we found this wondrous video of a group of men doing a special festival bird-catching dance in fundoshi, we knew we were in for a treat. Join us after the jump for some very genki dancing men having a lot of body-slappin’ good fun!
RocketNews24 has long stood behind the traditional Japanese loincloth known as a fundoshi. Every year when Fundoshi Day (14 February) rolls around we’re always sure to endorse fundoshi for all of their physical and spiritual benefits.
And now we have reason #165 on why fundoshi are awesome. They can help to prevent sleeping problems for women. At least, that’s the claim made by the makers of Fundoshi Panties now on sale in a mook by Makino Shuppan.
On this day last year, we announced that 14 February was from then to be known as Fundoshi Day. With that grand statement made we waited a whole year for all you readers to go out and by some fundoshi, old-fashioned loincloths to help us again put the “fun” in Fundoshi Day (fun-do-shi = 2-10-4 in Japanese) this year.
And let me guess, you aren’t wearing your fundoshi, are you? Sigh… Alright, we’re patient people, so let us explain again why the fundoshi is the superior choice in underwear.
A fundoshi is a traditional Japanese undergarment that is basically a thong for dudes. Made of a single, long piece of cloth, the fundoshi was the go-to underwear for Japanese men until the middle of the 20th century. That’s right, no boxers, no briefs, just white cotton man thongs. Thankfully, few modern men are running around Japan with a fundoshi shoved up their butt, but they are still used in many festivals to this day.
As a tribute to one of these festivals, the Hakata Gion Yamakasa Matsuri in Fukuoka, Hello Kitty can now be seen in a white fundoshi.
With the few days of comfortable weather known as spring in Japan slipping away it’s time to brace ourselves for the muggy scorching heat of summer. This of course means it’s Hyper-Gentleman’s Cool Biz time again!
While 2012 was the year of the electric-lime mankini, this year’s fashions are going retro with a boldly traditional Japanese loincloth, the fundoshi, balanced by an elegant yet sporty parasol.
So join us, as we examine this year’s choice in summer formal attire along with our model, the devilishly handsome Mr. Sato.
There’s just something about Japan and this strange obsession with stealing underwear. In the Naniwa District of Osaka, 20 types of posters are currently on display to promote a town renewal project for the area’s old shopping district, Shin Sekai Ichiba, or the “New Global Market.” Of those advertisements, one particular version has become the object of serial theft over the past 13 days. The poster contains the image of a man in a Japanese loincloth called a fundoshi. The Osaka Police Force’s Naniwa Station has released a damage report. Read More










Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Boro the Caterpillar anime now showing at the Ghibli Museum in Tokyo 【SoraReview】
Mr. Sato eats luxurious fish from a vending machine, doesn’t get food poisoning
Visiting the Kikyoya Shingen Mochi theme park takes some planning–but it’s a stop worth making!
Turns out women STILL don’t want to see men’s nipples through their shirt
Unfortunate Google employee forced to wander alone on eerie abandoned island for Street View photos
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Pokémon hot spring footbath opening in Japan this spring
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Turns out women STILL don’t want to see men’s nipples through their shirt
Unfortunate Google employee forced to wander alone on eerie abandoned island for Street View photos
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Our Japanese reporter’s encounter with American school lunch
Comedian Atsugiri Jason irks Japanese net users with offhand comment
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
W.T.F. Japan: Top 5 confusing Japanese Internet slang words 【Weird Top Five】
We visit the oldest remaining Komeda Coffee cafe in Japan for a retro blast from the past
Tsukemen ramen restaurant becomes a hit with foreign tourists in Tokyo
Japan has new rules for bicycle riders, and these 14 things could get you a fine or a court date