
Anime fans the world over are about to get a treat with the July 5 premiere of Sailor Moon Crystal, the new series featuring Japanese animation’s most beloved cast of magical girls. But while we’re all excited about being able to see the Sailor Scouts once again, this month also brings a chance to become them, with a cosplay event in Tokyo that’ll provide you with not only a Sailor Moon costume, but a professional photographer to take pictures for you, too.
Since it’s opening in 1979, Shibuya’s 109 plaza has been the place for glamorous gals to shop in the trendy Tokyo neighborhood. Like many malls in Japan, 109 is about to kick off its summer sale, and to help mark its 35-year milestone the center has recruited the Sailor Moon cast as its celebrity spokesmodels.
The first round of the 109 sale runs from July 5 to 11, and is immediately followed by a second “Final” sale from July 12 to 31. On the 5th and 6th, the first 5,000 shoppers to show up will receive a Sailor Moon Crystal fan, while 5,000 early birds on the 12th and 13th can get a plastic file with the lunar guardian superimposed in front of the 109 tower.
In addition, pictures of the Sailor Senshi will also be plastered on the buildings walls. Up on the eighth floor, the clothing store Spinns will be selling six varieties of Sailor Moon Crystal cloth shoulder bags, the first pieces of merchandise to be released for the new series.
The big draw though, is the Sailor Moon Transformation Photo Shoot, which is also being held on 109’s eighth floor on July 5, 6, 12, 13, 19, 20, and 21. Your options aren’t limited to just the titular heroine herself, as official costumes are also provided for brainy Sailor Mercury, fiery Sailor Mars, fashionable Sailor Venus, and all-around great girl Sailor Jupiter.
On the six days the photo event is being held, a professional will be on hand to take photos of would-be Sailor Senshi from 1-8 p.m. (although you have to show up by 7 o’clock).
There are two catches, though. First, the event is only open to shoppers who spend 3,000 yen (US $29.50) or more at 109 on that day. Considering that 109 is 10 floors (eight above ground, two below) of nothing but fashion, though, we don’t think finding 3,000 yen worth of stuff to buy will be a problem. Neither do the photo shoot’s organizers, who’re capping participation at the first 10 qualifying customers on July 5 and 6, the first 30 on July 12 and 13, and the first 50 on July 20 and 21.
One of the core messages of the Sailor Moon franchise is to never give up, though, and there is one very big silver lining to this. Dropping the requisite cash and registering for the photo shoot doesn’t give just you the right to dress up like your favorite Senshi, but also up to four of your friends. Since that works out to just 600 yen a person, we’d say it’s a pretty attractive offer.
Just be aware that 109 doesn’t allow pets, so bringing along your pet cat as a stand-in for Luna isn’t an option.
▼ A plushie, though, is
Related: Shibuya 109 website
Sources: Fashion Snap, Shibuya 109
Top image: Shibuya 109
Insert images: Shibuya 109, Fashion Snap, Suruga-ya






Celebrate the return of your favorite magical girl with Sailor Moon (Swarovski) Crystal rings
Sailor Moon lingerie sets are back, and this time they brought all their friends!
Second episode of Sailor Moon Crystal brings its second accessories with Usagi’s earrings
Third season announced for Sailor Moon Crystal, Sailor Uranus, Neptune, and Saturn on their way
Cosplay as you cook with new Sailor Moon aprons!
10 times to avoid traveling in Japan in 2026
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Here’s what our bachelor writers ate over the New Year’s holiday in Japan
End-of-the-Line Exploring in Japan: Tokyo’s Mita Line can give you all the nothing you want【Pics】
Ghibli Park releases new info, preview images for Howl’s Moving Castle, Princess Mononoke areas
Totoro sequel anime Mei and the Baby Catbus will screen at Ghibli Park this winter
Japanese thug wear from Birth Japan perfect for those breaking bad next year
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Tokyo Station staff share their top 10 favorite ekiben
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
The best Starbucks Japan Frappuccinos we want to drink again in 2026
We revisited Sweets Paradise after a decade to see if Japan’s dessert buffet still delivers
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Pizza Hut Japan’s hot lucky bags are perfect for a New Year’s pizza party
Majority of Japanese mayors say foreign residents are essential but most see good and bad effects
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Transform your hairdo in the name of the moon with these Sailor Moon kanzashi!
Cosplay as Sailor Moon’s classmates with official uniforms of the anime heroines’ schools
Naomi Watanabe cosplays as Sailor Moon as she joins voice cast of anime franchise
Over 100 episodes from the best part of the Sailor Moon anime will be free to watch online
Super Sailor Moon lingerie sets, new Senshi panties coming to celebrate Sailor Moon Eternal【Pics】
Jimmy Choo designs limited edition Crystal Boots for Sailor Moon’s 30th anniversary
In the name of my savings, I’ll punish you! Become a Sailor Scout with these Sailor Moon purses!
A feast for the eyes — Sailor Moon Art Exhibit is coming to Tokyo this April!
Hello, Sailor (Moon) – First trailer finally released for Sailor Moon Crystal
Paired Sailor Moon bracelets are femininely eye-catching and represent all 10 Sailor Senshi
Preview video released for third season of Sailor Moon Crystal 【Video】
Sailor Moon totes, smartphone pouches, and T-shirts are here to help you stay Sailor all day long
Pretty Guardian Sailor Moon will guard you from the rain with new line of anime umbrellas
Calling all reincarnated princesses! Sailor Moon’s “Princess Serenity dress” up for grabs
Sailor Moon on ice! Skater Evgenia Medvedeva appears in costume for first official ice show【Pics】
Leave a Reply