
Earlier this year as the Japanese government enacted a sales tax hike, the cost of mailing a letter also increased. As a result a new 2 yen stamp had to be issued to fill the price hike, and in an effort to quell public anger, Japan Post put a picture of a cute fluffy bunny on it. Surely that’d do the trick, right?
Of course it did! In Japan, cuteness is a rock-solid commodity and the bunny stamp was a huge success. It was so popular that people came out to buy some even though they had no mail to send. And so, Japan Post set a mandate to make all of their stamps pretty before fiscal 2015.
Japan Post brought in the original designers of the fluffy bunny stamp, Rika Hoshiyama and Junko Kaifuchi to help out with the redesign of all 12 stamps from one yen to 1,000 yen ($8.64).
The larger denominations of stamps feature symbols of Japan’s natural landscape such as Mt. Fuji. Japan’s largest mountain represents Japan’s largest stamp (1,000 yen) in a tasteful woodblock print style.
In keeping with the nature theme is Towada-Hachimantai National Park spanning Aomori, Iwate, and Akita Prefectures on the 500 yen stamp. It’s lush green hills and tranquil lakes have graced stamps before but are now given a more colorful and vibrant look.
Mid-range stamps have a botanical theme. The bright yellow tones of Kerria japonica shrubs will brighten any letter. And if your message happens to cost a combination of 140, 120, and 100 yen then you’ll be treated to a range of pleasant yellow pink and purple hues by adding primrose and Japanese wisteria into the mix.
The lower valued stamps all contain animals. Some appeared to have been chosen as their symbolic nature in Japanese culture such as the Japanese serow (50 yen) which is used as an example of speed and strength. The toki’s (10 yen) recovery from the brink of extinction is also a source of inspiration.
Rounding out the line-up are animals that bring the cute: a chipmunk (3 yen); a mother and baby Japanese macaque (5 yen); an Ezo red fox (30 yen); and a Japanese deer (20 yen). Each animal is depicted with maximum fluffiness derived from the bunny design of 2014.
And perhaps the cuddliest woodland creature of them all has got to be Maejima Hisoka (1 yen)!
While that may seem like an odd addition, Mr. Hisoka was the man in charge of establishing a postal system in Japan in the late 1800s. As part of a long-standing tradition, Japan Post has never changed the image of the one yen stamp from his likeness.
If you want to get your hands on an adorable fox or former cabinet member be sure to go to your local Japan Post Office on 2 February, 2015 when they go on sale. Stamps will also be available to order from the Japan Post website.
Source: Japan Post via Japaaan Magazine (Japanese)






Stamp collecting cat-lovers rejoice! Japan Post to release insanely cute cat stamps in April
Japan to release stamps so cute you’ll want to cuddle your mail!
Adorable two-yen stamp distracts us from our anger over Japan’s impending tax hike
Japan Post Office to release commemorative Pokémon stamps based on original, iconic trading cards
Post office manager sacked for embezzling 130 million yen in stamps
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Tokyo cops arrest foreigner for suspected visa violation, don’t know what new residence cards look like
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese theme park adding Immersive Death Game with a “bomb collar” you have to wear
TKG Debate: What’s the best way to eat Japan’s beloved raw egg comfort dish?
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
Nintendo’s Animal Crossing crosses over to Baskin-Robbins Japan with special ice cream and merch
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
“Phantom Egg Shop” opens in Japan, with a dozen rare Japanese varieties
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan Post continues the New Year’s stamp tradition with cute Year of the Monkey story
We won the Pokémon stamp and promo card lottery, here’s what it looks like inside【Pics】
Sushi and tempura stamps will spice up your New Year’s cards, probably still taste like glue
New cat stamps from Japan give you a cute kitty emoji for any occasion
Hedorah: King of the dust mops and more celebrate 50th anniversary of legendary kaiju’s debut
Japan Post Service to hold super-kawaii pop-up event in Shibuya aimed at Gen Z-ers
Studio Ghibli adds My Neighbour Totoro stamps to its anime merchandise store in Japan
W.T.F. Japan: Top 5 offbeat Japanese animal cafes【Weird Top Five】