
Earlier this year as the Japanese government enacted a sales tax hike, the cost of mailing a letter also increased. As a result a new 2 yen stamp had to be issued to fill the price hike, and in an effort to quell public anger, Japan Post put a picture of a cute fluffy bunny on it. Surely that’d do the trick, right?
Of course it did! In Japan, cuteness is a rock-solid commodity and the bunny stamp was a huge success. It was so popular that people came out to buy some even though they had no mail to send. And so, Japan Post set a mandate to make all of their stamps pretty before fiscal 2015.
Japan Post brought in the original designers of the fluffy bunny stamp, Rika Hoshiyama and Junko Kaifuchi to help out with the redesign of all 12 stamps from one yen to 1,000 yen ($8.64).
The larger denominations of stamps feature symbols of Japan’s natural landscape such as Mt. Fuji. Japan’s largest mountain represents Japan’s largest stamp (1,000 yen) in a tasteful woodblock print style.
In keeping with the nature theme is Towada-Hachimantai National Park spanning Aomori, Iwate, and Akita Prefectures on the 500 yen stamp. It’s lush green hills and tranquil lakes have graced stamps before but are now given a more colorful and vibrant look.
Mid-range stamps have a botanical theme. The bright yellow tones of Kerria japonica shrubs will brighten any letter. And if your message happens to cost a combination of 140, 120, and 100 yen then you’ll be treated to a range of pleasant yellow pink and purple hues by adding primrose and Japanese wisteria into the mix.
The lower valued stamps all contain animals. Some appeared to have been chosen as their symbolic nature in Japanese culture such as the Japanese serow (50 yen) which is used as an example of speed and strength. The toki’s (10 yen) recovery from the brink of extinction is also a source of inspiration.
Rounding out the line-up are animals that bring the cute: a chipmunk (3 yen); a mother and baby Japanese macaque (5 yen); an Ezo red fox (30 yen); and a Japanese deer (20 yen). Each animal is depicted with maximum fluffiness derived from the bunny design of 2014.
And perhaps the cuddliest woodland creature of them all has got to be Maejima Hisoka (1 yen)!
While that may seem like an odd addition, Mr. Hisoka was the man in charge of establishing a postal system in Japan in the late 1800s. As part of a long-standing tradition, Japan Post has never changed the image of the one yen stamp from his likeness.
If you want to get your hands on an adorable fox or former cabinet member be sure to go to your local Japan Post Office on 2 February, 2015 when they go on sale. Stamps will also be available to order from the Japan Post website.
Source: Japan Post via Japaaan Magazine (Japanese)






Stamp collecting cat-lovers rejoice! Japan Post to release insanely cute cat stamps in April
Japan to release stamps so cute you’ll want to cuddle your mail!
Adorable two-yen stamp distracts us from our anger over Japan’s impending tax hike
Japan Post Office to release commemorative Pokémon stamps based on original, iconic trading cards
Post office manager sacked for embezzling 130 million yen in stamps
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japanese government creates new word for cruelly hot summer days
Japanese film studio Toei announces first three video games from newly created Toei Games
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
The poop ice cream to end all poop ice creams
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Tinder just opened a convenience store in Japan, aimed at adults only
Japan is so hungry for workers it used up its five-year visa quota in record time
“Disaster”: 2018 Kanji of the Year unveiled by Buddhist monk at Kiyomizudera temple in Kyoto
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan Post continues the New Year’s stamp tradition with cute Year of the Monkey story
We won the Pokémon stamp and promo card lottery, here’s what it looks like inside【Pics】
Sushi and tempura stamps will spice up your New Year’s cards, probably still taste like glue
New cat stamps from Japan give you a cute kitty emoji for any occasion
Hedorah: King of the dust mops and more celebrate 50th anniversary of legendary kaiju’s debut
Japan Post Service to hold super-kawaii pop-up event in Shibuya aimed at Gen Z-ers
Studio Ghibli adds My Neighbour Totoro stamps to its anime merchandise store in Japan
W.T.F. Japan: Top 5 offbeat Japanese animal cafes【Weird Top Five】