
Ikebukuro-based company provides a shoulder to cry on and arms to sleep in by dispatching hot guys to spend the night at lonely women’s homes.
Earlier this fall we took a look at a company in Japan that sends good-looking men to a woman’s workplace for a cathartic cry session. But what if instead of feeling sad, you’re feeling lonely, or your bed just feels a little too empty when you lie down by yourself?
That’s where Tokyo-based Rose Sheep comes in. Rose Sheep bills itself as a soineya, a term the company coined that roughly translates as “accompanied sleep provider.”
Okay, so the promise of soothing slumber, and connected idea of “counting sheep to fall asleep,” is where the second half of Rose Sheep’s name comes from, but why the romantic-sounding “Rose?”
Because all of Rose Sheep’s sleep partners are attractive young men between the ages of 20 and 30.
For a fee, Rose Sheep, which was founded two years ago, will dispatch one of its employees to sleep beside you. To be clear, this isn’t a prostitution service. After meeting with your sheep, as the company calls its workers, when you announce you’re ready for bed, he’ll lie down with you as you slumber, allowing you to rest your head on his chest with his reassuring arm around you.
▼ One of the company’s “sheep”
▼ “On lonely nights, nights when you can’t sleep, or when you want someone beside you…Feel the warmth of a man, as you relax and are freed from your daily stress and worries. The ultimate emotional soothing will become your strength for tomorrow.”
Prices vary depending on the length of service requested. Short-term “nap” packages start at 20,000 yen (US$167) for two hours and top out at 40,000 yen for four hours, while longer “good-night” courses range from 50,000 yen for six hours to a cool 100,000 yen for a whopping 16-hour session. First-time clients get a 5,000 yen discount on nap courses, or 10,000 yen off good-night services.
16 hours would be a dangerously long time to be asleep for, but Rose Sheep’s services go beyond just sleeping side-by-side. The men are happy to dine or drink with their clients, and will even cook if requested (with all food and drink paid for by the customer, of course). They’ll also listen as customers gripe about their jobs or vent about problems in their personal lives, which is a major selling point for Rose Sheep’s target market of working women in their 30s and 40s, although customer ages range up to women in their 60s.
Most clients choose to have their sheep come to their home. For overnight stays, the men bring their own pajamas, but clients can also provide clothing they’d like the men to wear while sleeping (presumably then never washing the garments so that they’ll retain his handsome scent). However, Rose Sheep’s website says that it can dispatch sheep to anywhere in Tokyo’s 23 central wards, as well as Saitama, Kanagawa, Chiba, and Ibaragi Prefectures, including, the company pointedly points out, love hotels. Commuting fees must be paid, however, for locations outside of Tokyo’s Itabashi and Toshima Wards.
And yes, if you’re the indecisive type who can’t narrow down your selection to just one member of the flock, the company does allow customers to hire out two of its men simultaneously, although this costs double.
If all of this has you feeling a bit like Little Bo Peep and in need of the company of some sheep, reservations can be made online here. Oh, and if getting paid to cuddle sleeping women sounds like your dream job, Rose Sheep is also taking applications from would-be sheep here. Just be advised that the company boasts it only hires one out of every 100 applicants.
Related: Rose Sheep website, Facebook
Sources: Livedoor News via Hachima Kiko
Top image: Rose Sheep (1, 2) (edited by RocketNews24)
Insert images: Rose Sheep (1, 2)



Renting a hot guy to make you cry and dry your tears? We try Tokyo’s newest cathartic service
Only in Japan: Rent a hot guy to make you cry then wipe your tears away
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
American tourist in Japan arrested on charges of attempted murder and arson
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Mini CRT-lookalike Final Fantasy figurines are awesome pixel art music boxes [Video]
Japan Railways announces unlimited-ride train pass for fall travel
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
One Piece Day 2026 brings new art, music, and new cast announcements
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】