
Usually people would be happy to get a car for their birthday, but in this case we were giving Mr. Sato even odds that he might punch us.
As you may recall from our previous article, our writer P.K. Sanjun went to great lengths to create RocketNews24’s own gachina-itasha (freaking painful car) by slathering it in images of his colleague Mr. Sato.
As we mentioned then, this was all done without his knowing, and it’s no coincidence that Mr. Sato Car’s completion fell right on his birthday, 19 November. With the job finished, all that was left was to present the car to our iconic reporter.
It should be noted that while Mr. Sato is a happy-go-lucky guy for the most part, he does have certain idiosyncrasies that cause him to rage out, such as throwing one’s disposable chop sticks away after using them. And when he blows his top, it can get pretty wild.
So, we thought we would make the presentation in a public place with plenty of witnesses. We chose the swanky Omotesando area of Tokyo because it was very crowded, and because the Mr. Sato Car would really stand out among the other high-end automobiles parked around it.
Meanwhile, back at the office, we fooled Mr. Sato by telling him there was a breaking crêpe story in Omotesando and he would need to go down and cover it. Surprisingly, he believed that and rushed out with his camera.
It was a long wait in the Mr. Sato Car and somewhere between 50 to 60 people gave us strange looks with grimaced faces. Then, suddenly Mr. Sato came walking up the street, crêpe in hand!
The moment Mr. Sato laid eyes on the Mr. Sato Car all he could say was, “Nice! Nice! Really nice!!!”
We were relieved that Mr. Sato didn’t strike down upon us with furious anger, but instead turned out to be the only human not affected by the searing aesthetic pain of this itasha. On the contrary, the warm smile he gave us with his cream-encrusted lip said it all.
And so ended a truly happy birthday, thanks to the generosity of RocketNews24. Sure, the sticker price of the car was only eight bucks, and the registration, insurance, gas, and parking will end up costing Mr. Sato exponentially more. But as they say, it’s the thought that counts.
Happy Birthday Mr. Sato!
Original Article by P.K. Sanjun
Photos: RocketNews24
[ Read in Japanese ]









Beep beep! Mr. Sato Car coming through! 【Pics】
The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement
We restore the magic-marker-painted Mr. Sato Car to its original $8 condition
The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018
So long, Satomobile! We repaint our car with magic markers for Japan’s cheapest paint job【Video】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Researchers in Japan give mouse glowing sperm
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Say hello to Japan’s new stationmaster cat!【Video】
Starbucks Japan releases new popcorn Frappuccino at one special location
Saitama women arrested for dueling
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Mr. Sato gorges on Michelin-quality dim sum for his birthday, eats like a king for cheap
Pretty Princess Sato: Our hero gets his makeup done by a pro, brings all the boys to the yard
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Mr. Sato participates in beer company’s mysterious “escape game”
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
Mr. Sato asks the police how he can avoid getting hassled by them
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
Mr. Sato gets his palm read by a computer at Kyoto Tower
Mr. Sato gives his first ever autograph, gets a broken heart in return
Mr. Sato uses cooling spray on his crotch, learns a valuable lesson
[3D Photo Studio] Mr. Sato’s Very Own Lifelike 3-D model has Arrived!
Mr. Sato gets his fill of milky goodness at specialty cream shop in Shibuya
How to most effectively use your itasha anime car windows for a clever trick
Mr. Sato meets with a fan from Peru, shares his origin story and dreams of South American fame
Mr. Sato hits the streets to show off his new cardboard fashion!
Leave a Reply