
Usually people would be happy to get a car for their birthday, but in this case we were giving Mr. Sato even odds that he might punch us.
As you may recall from our previous article, our writer P.K. Sanjun went to great lengths to create RocketNews24’s own gachina-itasha (freaking painful car) by slathering it in images of his colleague Mr. Sato.
As we mentioned then, this was all done without his knowing, and it’s no coincidence that Mr. Sato Car’s completion fell right on his birthday, 19 November. With the job finished, all that was left was to present the car to our iconic reporter.
It should be noted that while Mr. Sato is a happy-go-lucky guy for the most part, he does have certain idiosyncrasies that cause him to rage out, such as throwing one’s disposable chop sticks away after using them. And when he blows his top, it can get pretty wild.
So, we thought we would make the presentation in a public place with plenty of witnesses. We chose the swanky Omotesando area of Tokyo because it was very crowded, and because the Mr. Sato Car would really stand out among the other high-end automobiles parked around it.
Meanwhile, back at the office, we fooled Mr. Sato by telling him there was a breaking crêpe story in Omotesando and he would need to go down and cover it. Surprisingly, he believed that and rushed out with his camera.
It was a long wait in the Mr. Sato Car and somewhere between 50 to 60 people gave us strange looks with grimaced faces. Then, suddenly Mr. Sato came walking up the street, crêpe in hand!
The moment Mr. Sato laid eyes on the Mr. Sato Car all he could say was, “Nice! Nice! Really nice!!!”
We were relieved that Mr. Sato didn’t strike down upon us with furious anger, but instead turned out to be the only human not affected by the searing aesthetic pain of this itasha. On the contrary, the warm smile he gave us with his cream-encrusted lip said it all.
And so ended a truly happy birthday, thanks to the generosity of RocketNews24. Sure, the sticker price of the car was only eight bucks, and the registration, insurance, gas, and parking will end up costing Mr. Sato exponentially more. But as they say, it’s the thought that counts.
Happy Birthday Mr. Sato!
Original Article by P.K. Sanjun
Photos: RocketNews24
[ Read in Japanese ]









Beep beep! Mr. Sato Car coming through! 【Pics】
The Mr. Sato Car takes part in the trendy “Itasha de Starbucks” movement
We restore the magic-marker-painted Mr. Sato Car to its original $8 condition
The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018
So long, Satomobile! We repaint our car with magic markers for Japan’s cheapest paint job【Video】
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Japan’s one-person mini tempura pot turns every day into fry day
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 2]
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Eevee returns to Japan’s famous Tokyo Banana, bundled with a cute tote bag
Our two-day struggle to buy the cutest onigiri rice balls in Tokyo
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Mr. Sato gorges on Michelin-quality dim sum for his birthday, eats like a king for cheap
Pretty Princess Sato: Our hero gets his makeup done by a pro, brings all the boys to the yard
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Mr. Sato participates in beer company’s mysterious “escape game”
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
Mr. Sato asks the police how he can avoid getting hassled by them
Mr. Sato gets his bush trimmed at a fancy Tokyo hair salon【Photos】
Confessions of a YouTube copier – Mr. Sato tracks down, confronts the man who stole his article
Mr. Sato gets his palm read by a computer at Kyoto Tower
Mr. Sato gives his first ever autograph, gets a broken heart in return
Mr. Sato uses cooling spray on his crotch, learns a valuable lesson
[3D Photo Studio] Mr. Sato’s Very Own Lifelike 3-D model has Arrived!
Mr. Sato gets his fill of milky goodness at specialty cream shop in Shibuya
How to most effectively use your itasha anime car windows for a clever trick
Mr. Sato goes on a date with an idol, unleashes his secret weapon: canned rum