Line up for your Japanese sushi stand Kit Kats! Available for one week only.

Nestlé Japan is constantly thrilling us with their exclusive Kit Kat offerings for the local market, recently bringing out new delights like Tokyo Banana chocolates and edible birthstone ranges that have us eagerly purchasing Kit Kats on a monthly basis.

Even when they’re not bringing out new flavours, they’re still grabbing everyone’s attention with clever marketing ideas, including an awesome personalised box-making system for Kit Kat fans in Kyoto, and now they’re back at it again, this time serving up Japanese Kit Kats from a late-night food stand in Tokyo’s Ginza district for a limited time this month.

Traditional Japanese food stands, called yatai, usually appear in the evenings near busy thoroughfares, enticing passersby with their beautifully lit lanterns and serving up hot food like ramen to customers, who sit on stools beside the cart. This tradition of selling food from mobile food stands dates back to the 17th century, and seeing one today is like stepping back in time to a bygone era.

Nestlé Japan is incorporating this sense of nostalgia into their latest promotion, using their bright red logo on lanterns and noren curtains to decorate their very own yatai, which will be popping up in a carpark, just as food carts have been known to do.

They’ll also be serving up Kit Kats in a traditional style as well, by packaging them in a wrapped style called sushi-ori, which is a small wooden box usually used for carrying sushi. This type of offering, which comes wrapped in a lucky red string, used to be purchased by travellers and late-night working businessmen for waiting family at home.

▼ Now, families will be able to receive a sushi-ori packed with Kit Kats instead of raw fish pieces.

The boxes will be sold in two varieties: a “Sushi-ori Set“, which contains three packs of their high-end Sublime chocolates for 1,000 yen (US$8.91), and the “Thank-you Message Set“, which contains three individual wafers with printed messages on them for 1620 yen.

▼ Together, the three pieces read “Itsumo Arigatou Gozaimasu“, or “Thank you, always”.

Like many exclusive Kit Kat promotions, the Sushi-ori Kit Kats and the traditional yatai stand experience will only be available for a limited time, from 11-17 December. According to the company, the special campaign aims to create a special experience for families during the end-of-year bonenkai party season, with the stand operating into the early hours of the morning, until the time of the last train.

Stall information
Kit Kat Chocolatory Yatai / キットカット ショコラトリー 屋台
Address: Tokyo-to, Chuo-ku, Ginza 7-2-17, Ginza Corridor parking lot
東京都中央区銀座 7-2-17 コリドー街 駐車場の一角
Open 11:00 a.m.-1:00 a.m. (11-17 December only)

Source, images: Nestlé Japan