
Japanese fans love her lively personality!
Virtual celebrities are all the rage in Japan these days. After Kizuna Ai became famous two years ago, she’s since landed various paying gigs, and numerous other virtual YouTube stars have popped up as well, including a busty, cat-eared girl; a zombie with a cute voice and a pet slug; a girl who also speaks perfect English; and a 12-year old with 17 years of idol experience.
There’s another virtual YouTuber on that list, though she isn’t quite as famous as Kizuna Ai. Meet Hiyori Ibara, official virtual spokesperson for Ibaraki Prefecture, northeast of Tokyo. Japanese netizens just love her for her feisty personality!
Hiyori stands at the helm of Ibaraki’s official online video site and YouTube channel, Ibakira TV. She’s the first VTuber to be officially recognized by a local government! She even has an official appointment letter from the governor to prove it.
In her introduction video, she fields questions from Twitter users about her role, where she says that her purpose is to showcase the charms of Ibaraki prefecture, which she sadly notes was voted as the least most attractive of the 47 prefectures in Japan.
Some people might say that Hiyori isn’t as cute as some other VTubers, but she doesn’t think so. In her intro video she confidently gives us a little twirl in her cute yellow skirt and blue blazer, and is proud of the fact that she represents Ibaraki in professional clothing.
▼ “I’m not wearing knee-high socks!!”
She certainly is cute! And besides, it’s her personality that draws in fans, anyway. Hiyori is a very honest character that always expresses exactly what she’s feeling and thinking. She gets mad, she makes mistakes, she laughs at herself, and she even gets a fire in her eyes when she’s excited about something!
Japanese netizens had much to say about her:
“I just learned about her but I already watched all her videos.”
“She’s so cute!”
“I’m from Okayama and I want them to do the same thing for my prefecture!”
“I like how she does her videos just like a news station.”
“I’m grateful to Ibaraki for making such a cute character!”
She’s also fiercely proud of her prefecture, which also adds to her charm. She does a great job of showing off the great parts of Ibaraki, though unfortunately there aren’t any English subtitles. Still, she’s really entertaining to watch, so check out her videos on Ibakira TV!
Source: YouTube/Ibakira TV via Kinisoku
Images: YouTube/Ibakira TV
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!





Japan’s original virtual YouTuber returns after a three-year hiatus with new music video【Video】
The sweet smell of virtual YouTuber success – Kizuna Ai’s new fragrance on sale now
Newest virtual YouTuber blows her competition out of the water with high-quality intro【Video】
Virtual YouTuber queen Kizuna Ai angrily addresses rumors her voice has been changed【Video】
Popular Japanese YouTuber is virtual schoolgirl who plays games, has existential crises【Videos】
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Universal Studios’ Sailor Moon theme park attraction is finally coming to America
Japanese park encourages kids to play with saws, light bonfires for learning experiences
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Want to become a virtual YouTuber? Now there are apps for that too!
Meet Hololive’s brand new adorable VTubers, designed to win you over with English
85-year-old great-grandmother from Hiroshima is Japan’s newest virtual YouTuber/idol【Video】
Japan’s newest virtual YouTuber boasts 17 years of idol experience, is only 12 years old【Videos】
Popular virtual YouTubers Love-chan and Aipii get an adorable makeover
Virtual YouTuber cast as anime voice actress in new anime TV series in industry-first move【Video】
AV actresses turn up their cuteness factor cosplaying as virtual YouTubers in video shoot
Virtual YouTuber anime idol spotted “drowning” horrifically in Tokyo Bay【Photos】
Newest virtual YouTuber is actually a rotting zombie with a cute voice, has a slug for a pet
Real life ensues as virtual YouTuber anime girl fields call from “boyfriend” while broadcasting
Anime girl virtual YouTuber unmasked as middle-age male otaku, loses some fans, gains others【Vid】
Virtual YouTuber Kagura Mea Recounts Story of Receiving Poop From Hater
Virtual YouTuber video lets viewers experience what it’s like to dine with an anime girl
Virtual YouTuber finds a way to shake hands with real-world fans, give them high-fives in Japan
Popular virtual YouTuber Kizuna Ai selected as ambassador for new “Come to Japan” campaign【Video】