
I mean, we love Transformers as much as the next guy… but why does this exist?!
There are a lot of weird products out there, and let’s be honest, a lot of them come from Asia. The Daiso is a major source, but you can find bizarre and even useless things like spinning Disco Santas and the Plastic Bottle Bottom Cap from all kinds of stores (I’m looking at you, Wish!).
Today’s weird and wonderful product is something truly special: a kid’s digital watch featuring Elsa and Olaf from the popular Disney movie Frozen. “Psh, that’s not very interesting,” you scoff. Oh, but it is. Because this watch transforms into a weird, pink-and-white Elsa robot.
アナ雪の腕時計を入手しました pic.twitter.com/l3yBHVkfIg
— EXCEL (@EXCEL__) January 18, 2020
Twitter user @EXCEL__ shared the transforming Frozen watch on their Twitter page, and Japanese netizens quickly became obsessed. Look how it changes from a watch…
To a sprawling figure…
To a sturdy-looking robot with tiny, tiny hands!
Putting aside the fact that pink and white aren’t even Elsa’s colors, what’s most shocking about this watch is the head of this transforming watch. It’s just so…itty-bitty!
— EXCEL (@EXCEL__) January 18, 2020
Why is it so small?
And…is that supposed to be Elsa? Oh…dear…
▼ The yellow corneas almost make it a thing of nightmares…
It’s a cool concept that would work with tons of other franchises–Gundam, for example, or–what’s that one popular toy series called that was also made into a cartoon and a series of movies? Oh yeah, Transformers. But Frozen has literally nothing to do with robots, and Elsa is not, in fact, a Transformer.
▼ Or is she?!
— Watamotist (@watamotist) January 19, 2020
There’s also this variation on the idea, perhaps made by a different company, that features Elsa in a robot costume that, frankly, looks eerily like a certain character’s costume from another Disney movie, Big Hero 6. Strangely, when taking on its final form, this one looks even more Transformer-like, with a head that, albeit still too small for its body, at least looks like it belongs on that body.
▼ In some confusing way, this one does feel like it’s more…appropriate? Don’t ask me how.
こんにちは
— yukoex (@yuk0ex) January 19, 2020
色違い?(というか顔違い)持ってます..!
いろんな種類があるんですね… pic.twitter.com/aXOV4ztwRu
Of course, these watches are so bizarre and funny that tens of thousands of netizens couldn’t help but like and retweet it, with comments ranging from confusion, to amusement, to admiration.
“Wait, was the movie about Elsa fusing with a robot to become a character [from the old anime] Space Ironmen Kyodyne, and exterminating Hans’ country?”
“For what purpose does it transform?”
“Oohh, so Elsa was a transforming robot. I get it.”
“*clatter* *bang* *clang* Let it go!!”
“*robot voice* The cold never bothered me anyway”
“The head coming out last created quite a shock lol”
Though it’s unclear where @EXCEL__’s watch came from, this second watch appears to be one of the “Hero Watch” series, which includes other watches that transform into robots while featuring various popular characters, like Batman, Captain America, and Cartoon Network’s Ben 10.
▼ …who looks kind of like the Hulk.
ベン10にも有りました。他にも色々あるみたいです。 pic.twitter.com/aYlRf1t10B
— om.wfgxudrsgh ✋🏻🤚🏻 ⏳ ⌚️ (@keke3651) January 19, 2020
Though a cursory search on Amazon US and Amazon Japan did not yield any results for these astoundingly weird but also kind of cool–in a funny way–toy watches, one netizen helpfully found the Frozen “Hero Watch” on Amazon India, where it sells for 318 rupees (US$4.47 or 491 yen). So if you know a child who loves both Transformers and Frozen, and you’re willing to spend more on shipping than the actual product, then this would make a great gift!
If you need something a little more closer to home, however, why not take them to one of the cafes serving Frozen II-inspired meals instead? They’ll be around until February 2 at the latest, so don’t wait!
Source: Twitter/@EXCEL__ via Hachima Kiko
Images: Twitter/@EXCEL__
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!






Frozen’s Elsa enjoys a cosy Japanese winter break under the kotatsu
Japanese version of Frozen 2’s “Into the Unknown” is a powerful return for Elsa’s singer in Japan
Tuna sushi transforms into a robot in Sushiro x Bandai collaboration
Who knew that Kumamoto Castle was a Transformer hiding in plain sight all this time?
“It’s a GUNDAM!” BBC Olympics learns that RX-0 at Tokyo Olympics is not a Transformer
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Do Bare Feet of a Gorilla slides really make your legs slimmer?
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Optimus Prime and Megatron are now officially cute anime girls with Transformers Bishoujo【Photos】
Japanese mom’s husband trash talks her for using frozen dumplings, maker fires back on Twitter
The power of makeup: new Chinese transformation meme on social media enthralls Japanese netizens
“Helpful” Japanese parent gives Nintendo’s Meta Knight a seriously weird makeover
Japanese Twitter is cracking up over these incredibly odd “fried chicken” pants
Japanese Twitter taken over by butt-rubbing bears who love to “slap the bass” 【Video】
Japanese Twitter is in peels of laughter over this ghastly, grinning potato【Video】
Japanese Twitter community shocked to learn that train timetables are made with Microsoft Excel
Japanese Twitter user accidentally transforms his pet Pomeranian into a Shiba Inu
Japanese Twitter user sticks googly eyes on pet bunny’s butt, accidentally creates monster【Video】
Japanese Twitter discovers a crazy comfortable pillow has been hiding at Ikea
Twitter permanently freezes Japanese man’s account after he makes death threat…against mosquito
Japanese Twitter obsessed with app that revives the VHS camcorder recording quality of the ‘80s