Japanese netizens were more than ready to dunk on his logic.
The new coronavirus, dubbed COVID-19 by the WHO, has seen a spike in the number of infected patients in Japan. With anxiety running high for Japanese residents, some business owners have taken extreme measures such as banning Chinese customers.
However, in the wake of last week’s announcement of Japan’s first fatality from the virus, one ramen shop owner has established an even more strict ban: Japanese only.
This new rule was put in place at Tokyo ramen shop Sanji, located within Ueno district. Owned by @sanji_kinchan, who we will refer to as Kinchan, their newest social media post has caused quite a stir among Japanese Twitter users.
▼ Click on the image to see the full sign.
(Translation below)
“Starting from today, as a countermeasure for the coronavirus, my shop will begin a ‘Japanese only’ policy. I am responsible for protecting my family, my employees, and Sanji customers. This isn’t discrimination, so please be understanding toward this new policy.”
While it’s normal for the average business owner to look out for their family members, employees, and customers, Kinchan’s particular take is ironic if not confusing considering how Japan has the second highest number of COVID-19 infections in the world.
On top of this, the majority of those infected are Japanese. A wave of dissenting Twitter users flooded the post’s comment section.
“Disease doesn’t care about nationality.”
“The only thing you’re communicating is an encouragement of discrimination.”
“Rather than discrimination, this is a show of ignorance.”
“Saying something isn’t discriminatory when it’s obviously discriminatory is like a swindler saying they’re not a swindler, or a liar saying they’re not a liar.”
“Do you even realize that in Japan most people infected with the coronavirus are Japanese?”
“If you really want to protect people, then wouldn’t closing down the store be the best way to do it?”
“In Japan, there are more infected Japanese people than Chinese nationals. So starting tomorrow, you’re going to ban Japanese people from entering your shop, right?”
“Well, if I ever get infected, I’m going to your shop for sure now. P.S. I’m Japanese.”
“It’s too bad viruses can’t read English.”
▼ One shop in the ramen biz took the chance to counter back. The sign on the left translates to “everyone is welcome here.”
本日は限定で特製醤油そばやってます。夜営業もよろしゅうお願いします。 pic.twitter.com/qCWaPIqDRz
— 麺屋どうげんぼうず (@nabeyokoDGBZ) February 21, 2020
Though a majority of the responses to Kinchan’s post were full of anger and sarcasm, given the nature of the Internet, a few netizens agreed with Kinchan’s sentiments. One Twitter user took a more leveled approach and went out of their way to give productive feedback on the signage, recommending different wording:
ですので、貴店が飲食として掲げる入店基準は:
— 💫T.Katsumi📢 #FreePalestine 🇵🇸 (@tkatsumi06j) February 19, 2020
人種・国籍を問わず、
・中国への渡航歴のある方
・中国人と日頃接触のある方
・咳、発熱、息切れ等の症状のある方
・熱が37.5度以上ある方
の入店を禁止する。
と、なる筈です。本当に飲食として従業員、家族、お客様を守るつもりであるならば。
“Right now the disease is running its course and spreading among Japanese people. Because of that, if you really want to protect your employees, your family, and your restaurant patrons, your rule should be focused on targeting these groups instead:
– Folks who recently traveled to China
– Folks who have contact with Chinese nationals often
– Those showing symptoms such as coughing, fever, and shortness of breath
– Those with a fever 37.5 Celsius and above (99.5 Fahrenheit)”
With all the backlash from Twitter users and fellow businesses alike, one would think the store owner would wrap it up with an apology or let the controversy tide over. However, the story doesn’t end here.
In less than 24 hours of the original post which spiked the temper of Japanese netizens, Kinchan released a two-part video response:
— 自家焙煎煮干 上野 さんじ 森下勤勉 (@sanji_kinchan) February 21, 2020
“So there’s something that I’ve been troubled by recently. It’s come to my attention that people are taking photos of my shop and posting them online, but some of these photos show the faces of my customers, and I even found photos of my son.
“I understand that my shop is receiving this type of attention as I’m the one who made that previous post. However, I must ask that you don’t trouble and involve those around me. Since they’re not directly related [to the post], it might be better to target me, no? Also, all this slander isn’t productive. Time is precious as well as limited, and I would like you all to use your time more productively for yourselves. So for today, let’s do our best!”
Taking photos without someone’s permission is socially taboo in Japan as it’s seen as an invasion of privacy, so it’s understandable as to why Kinchan would call this out.
However, the video response only served to further irk netizens. Kinchan directly acknowledged his role as the creator of the controversial post, but his lack of explanation and apology incited a few more fiery comments:
“Then why don’t you explain how ‘Japanese only’ works as a deterrent for infection when it comes to your employees and your regular customers?”
“Well, well, well. If it isn’t the consequences of your own actions.”
“If time is so precious, isn’t it common sense to just stop at this point?”
“Your heartless message as well as your lack of understanding when it comes to the transmission of illness is Japan’s true shame. Please think about how this all started. Your message from your previous post is still wrong and discriminatory.”
One interesting thing we found with this whole debacle was that some Twitter users went to the point of categorizing the ramen shop’s new policy as a form of hate speech, given its underlying xenophobic message.
It should be noted that Japan passed a law against hate speech in 2016, however, no parts of this law specifically detail a punishment for hate speech nor does it outline as to what may constitute as hate speech. Instead, some localities such as Kawasaki have stepped up to the plate to self-determine their own hate speech laws.
▼ The Ministry of Justice’s “Do not tolerate hate speech” poster certainly made its rounds.
— 🌈ねこのテーブル 고양이의 테이블 猫的桌子 māo de zhuōzi (@neko_table_1588) February 19, 2020
Whether or not Kinchan’s new rule for his ramen shop constitutes as hate speech is another conversation altogether, but government officials are currently scrambling with medical professionals to establish proper countermeasures against COVID-19’s spread in Japan.
We can only hope from hereon that those affected by the recent epidemic have a safe recovery, and incidents stemming from hysteria and/or misunderstanding of how disease transmission works do not repeatedly occur, such as the very recent coughing-man train scare.
Source: Twitter/@sanji_kinchan via Kotaku
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese candy shop bans all Chinese customers over coronavirus fears
Japanese restaurant in Paris vandalized with “coronavirus” graffiti【Photos】
100 mild and no-symptom coronavirus patients in Tokyo set to be relocated to hotel for quarantine
Japanese Twitter user offers explanation for why Japan’s coronavirus outbreak has been so small
Could Coronavirus be helping prevent the spread of influenza? Japanese Twitter speculates
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Lipton releases… Pudding Milk Tea in Japan?!?
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Hello Kitty is now a transforming truck robot[Photos]
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tokyo could be put on coronavirus lockdown, governor says
What state of emergency? People in Tokyo defy requests to stay home during coronavirus outbreak
Tokyo government provides coronavirus home recuperation sets with instant ramen, curry, and more
Tokyo Governor holds press conference on coronavirus, sparks immediate panic-buying
New coronavirus cases in Tokyo drop to lowest level in almost two weeks
As Japan’s largest holiday approaches, one island in Okinawa bans guests from local restaurants
Japanese ramen shop bans YouTubers
Japanese businesses to reopen automatic hand dryers in public restrooms
Angry confrontation breaks out after man coughs on Yamanote Line train in Tokyo 【Video】
Japanese restaurant from the Edo Period forced to close due to coronavirus pandemic
To entice customers, Japanese restaurant Saizeriya creates mask you can wear while eating【Video】
Japanese students start online movement to keep schools closed amid coronavirus fear
Japanese tapioca bubble tea shops are suddenly becoming face mask shops
Is the end nigh for tapioca? Tokyo tapioca shops suffer closures in the midst of COVID-19