breakfast set
Cozy cafe serves up a delicious breakfast and fragrant coffee, with Japan’s iconic mountain and an ocean breeze on the side.
MOS (Mountain Ocean, Sun) Food Services announced on the 18th that it would open all 1,400 of its MOS Burger outlets at 7:00 a.m. by the end of the year. The hamburger chain already operates 430 of its stores from that early hour and plans to progressively open the remainder at that time. McDonald’s Japan had been aggressive in the breakfast space with its “Morning Mac” campaign, and MOS Burger’s move is expected to intensify competition. At a press conference MOS President and CEO Atsushi Sakurada explained that the number of people eating breakfast out was increasing, especially among the elderly and working women, adding, “Change in the morning person market is accelerating. I want to strengthen our preparedness.”
Could this mean additional woes for an already troubled McDonald’s Japan?
MOST POPULAR
Now
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Pokémon hot spring footbath opening in Japan this spring
Almost all Japanese women say they dislike random gacha/blind-box toys in survey
Doki Doki Literature Club is the best horror-game-disguised-as-dating-sim that you need to play
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
How to order snacks on a Shinkansen bullet train in Japan
Weekly
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo- Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Injuries on stairs in Tokyo highlight an overlooked design flaw- Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature- Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japanese government wants overseas anime market to roughly triple in 10 years, but are they crazy?
Starbucks Japan releases FIVE new Frappuccinos in a day, and we try them all in 90 minutes
Japanese bento shop sells croquettes for 13 cents, but are they any good?
Monthly
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events- Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]- Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday- Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time- Injuries on stairs in Tokyo highlight an overlooked design flaw
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
RECOMMENDED STORIES
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
How to order snacks on a Shinkansen bullet train in Japan
Kinotake Mother AI developed to study Japan’s divide between chocolate cookie snacks
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japanese trains in Sapporo might be better than those in Tokyo, thanks to one special feature
New cafe in trendy Tokyo neighborhood is staffed by grannies and grandpas with average age of 73
Sakura Cola coming to Japan, sounds as wondrous as the cherry blossoms themselves
Fading Tokyo – Horikiri Station, the Arakawa River, and Kinpachi-sensei[Walking course]
McDonald’s adds a questionable Butterscotch Pie to its menu in Japan
-
