rice burger

We try the Yakiniku Like Tower Burger, the beefy bento box you can eat with your hands

Does a tower of tender beef in between two rice buns meet expectations?

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McDonald’s Japan brings out a new chicken burger with rice buns

Fried chicken sandwich, Japanese-style.

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McDonald’s Japan now has a double cheeseburger with rice buns, and people are raving about it

We try the limited-edition Gohan Dabuchi that’s got everyone talking.

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McDonald’s releases new rice burgers in Japan

Three of the fast food chain’s popular burgers get a rice overhaul for a limited time.

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Food Fight! Mos Burger to Take on McDonald’s in the Breakfast Arena

MOS (Mountain Ocean, Sun) Food Services announced on the 18th that it would open all 1,400 of its MOS Burger outlets at 7:00 a.m. by the end of the year. The hamburger chain already operates 430 of its stores from that early hour and plans to progressively open the remainder at that time. McDonald’s Japan had been aggressive in the breakfast space with its “Morning Mac” campaign, and MOS Burger’s move is expected to intensify competition. At a press conference MOS President and CEO Atsushi Sakurada explained that the number of people eating breakfast out was increasing, especially among the elderly and working women, adding, “Change in the morning person market is accelerating. I want to strengthen our preparedness.”

Could this mean additional woes for an already troubled McDonald’s Japan?

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