Mobile kitchens provide comfort food, in the truest sense of the word, for thousands of earthquake victims.
gyudon (Page 6)
The famous beef bowl chain is taking a swanky step outside the box with bold offerings including electricity, coffee, and a modicum of privacy.
Gyudon, or beef bowl, restaurants offer a plethora of toppings to add to your meal and it can be hard to choose just one. So why not choose them all?
In a lot of ways, Japan’s equivalent to the hamburger is the beef bowl, or “gyudon” as the locals call it. Tasty, fortifying, and cheap, beef bowls are so prevalent and popular in Japan that they essentially have their own strata in the personal food pyramids of many college students and bachelors.
Realizing that much of its customers’ bodies are literally made out of beef bowls, Japan’s largest gyudon chain is now embarking on a research project to investigate what happens after three months of eating the dish.
For those looking for a quick and cheap meal in Japan, beef bowls, or gyudon, from fast food chains like Yoshinoya are a great option for both your stomach and your wallet. While in the past we’ve shown you how to make your own Yoshinoya-style beef bowl, odds are if you’re a regular patron of the famous chain or others like it, you probably aren’t that handy in the kitchen.
Still, every now and then people like a change of pace, or they find themselves trying to impress guests with a home-cooked meal. Luckily we have a fried Yoshinoya beef bowl recipe that fits that bill, and best of all it doesn’t require much of your effort or time, granted you have a Yoshinoya nearby.
The beef bowl is essentially Japan’s equivalent to the American hamburger. Offered by inexpensive restaurants across the nation, the beef bowl, or gyudon, as it’s called in Japanese, is a tasty, hot meal that’ll give you all the protein and carbs you’re craving without costing you much money or time.
But while you’re usually never far from a beef bowl joint in Japan, what if you live in a town or country that doesn’t have a Yoshinoya, Matsuya, or, most tragically of all, a mouth-watering Sukiya? No problem, because with this amazingly simple recipe, you can make your own Japanese-style beef bowl in just five minutes!
Yoshinoya has been serving “tasty, low-priced and quick” gyudon (beef bowls) in Japan for over a century. In recent years, the chain’s bright orange signs can also be found at around 600 locations throughout Southeast Asia and the United States. It seems the world has fallen in love with the original Japanese fast food.
Now anyone can enjoy the beefy goodness of gyudon from the comfort of their own home thanks to this easy recipe. It’s the closest you’ll get to an authentic Yoshinoya beef bowl without having to put on pants.
Like gyūdon beef bowls? Love Nintendo’s pink vacuum-mouthed mascot Kirby? Then you’d better head down to your nearest Sukiya restaurant quick and pick up one of these adorable little windup walking models!
Ladies and gentlemen, boys and girls! Hungry students and budgeting businespeople! Have we got a great deal for you! Yoshinoya’s gyūdon beef bowls – made with the same USA beef, rice, onion and delicious marinade as ever – is available for just 250 yen!
This isn’t a special offer. This isn’t for a limited time only. This is 24 hours a day, seven-days-a-week wallet-friendly value. Available at a number of special Tsukiji Yoshinoya restaurants, for just US$3, you can have a big, hearty warming dish of rice and beef, guaranteed to warm your soul and fill you up until your next meal.
Our top dog Kuzo headed out to try the beef bowl for himself, and he can confirm that this is the same Yoshinoya grub that we know and love, for 130 yen ($1.60) less than normal!
Fight! Fight! Fight!
Times are tough in Japan, and, as reported here on RocketNews24 earlier this week, the country’s two biggest gyūdon chains, Sukiya and Yoshinoya, are tightening their belts after seeing financial losses in the first half of the tax year.
The restaurants’ response to the decrease in profits? Stop cutting costs, end the focus on dirt-cheap dishes and instead launch new, fancier menus in the hope of enticing new customers and squeezing a few extra yen out of regular patrons.
Both Yoshinoya and Sukiya’s new dishes that are more than twice the price of their regular gyūdon staples, but the restaurants claim that they are a cut above the rest as a result. But will the average salary-man, with just 500 yen per day to spend on lunch, want to pay extra for a fancier menu? And if they do, which dish should they choose?
Armed with a camera and grumbling stomachs, we headed out to both restaurants on two seperate days to try the new dishes for ourselves.
Let the New Gyūdon Wars begin!
While hamburger chains like McDonald’s Japan may be forever shaving yen off their prices and launching campaigns like free hamburgers and coffee, stores like Yoshinoya and Sukiya, home of the original Japanese fast food, gyūdon, are about to become a little more expensive.
The stores, which have been locked in fierce price wars for years, have, until recently, hoped to attract customers by offering rock-bottom prices and seasonal offers, but are beginning to feel the strain.
Is the businessman’s staple dish about to get a dash of sophistication? Or will the same-old beef bowl simply receive a bigger price tag?
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